Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.

Here's what we're sipping on today:

• The great debate: To Black Friday or not to Black Friday? 🤔
• Should you discount (and by how much?!)
• Selling high ticket for Black Friday without devaluing your time
• Should you use ads to promote your offer? (Spoiler: It depends!)

Whether you're planning to offer a cheeky discount, add some irresistible value, or launch a limited-time offer, this episode will give you the confidence to create a Black Friday campaign that's as enticing as a perfectly brewed cuppa on a chilly autumnal morning.

Ready to turn your Black Friday from meh to magnificent? Let's dive in! 🦁

If you enjoy the podcast, here are some ways you can continue the conversation:

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Work together:

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Email me here: hello@sophiegriffiths.co