Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft skill.

Talking points include:

What are the SEO basics now?

Why have they changed?

Why is understanding data now a key soft skill?

What does this mean?

How does this impact SEO on an ongoing basis?

How does this impact the way that SEO works with other marketing channels?

How does this impact SEO strategy?