Smartphones have disrupted physical stores and have enabled customers to check prices and compare products and retailers right from the shop floor. But given these behaviours are now embedded, what are the opportunities to evolve the in store experience through the smartphone. ChargeBox CEO, Ian Hobson, joins Oliver Banks to explore more.

Listen to this episode of the Retail Transformation Show podcast to hear:

• How the smartphone has disrupted physical retail.
• The challenges of building experiences around the smartphone.
• The opportunities of supporting customers with smartphones.
• What's the next iteration of mobile-enabled shopping (and living).

Show notes are at www.obandco.uk/206.