Rebranding is something many entrepreneurs ponder regularly. As you grow your business, you learn and shift, and you begin to wonder if you should shift your branding. Rebranding is a big decision fraught with complications and encompasses way more than your logo and company slogan. “Your brand is what people say about you when you're not in the room,” says today’s guest, Maredith Davis of Maredith Davis Design. Do you need to change that conversation? Or maybe you’ve changed the way you do business and your brand is still having the same, old conversation? Does your brand reflect the quality of work you are doing? These are all valid reasons to rebrand or tweak your current brand. Join Kim and Cara as they get Maredith’s keen insight on branding and rebranding for animal-based businesses.