The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:43 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:17:43 Content Spotlights  

ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ 

PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/ 

00:32:00 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:48 Marketing Tech and Apps   

ROGER: It’s all about AI and social media 

Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 

Midjourney AI pictures: https://midjourney-app.com/ 

PASCAL: It’s all about approaching AI tools the right way 

Flow GPT https://flowgpt.com/  a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants 

LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential 

00:52:48 Film Marketing  

Casino Royale (2006) 

Director: Martin Campbell 

Writers: Neal Purvis, Robert Wade, Paul Haggis 

Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen 

Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. 

We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/