You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I’m helping you decide what you want each post to do for your rental.

Time-stamps:

Your future guest probably isn’t ready to book yet (1:58)

Your marketing strategy is a spiderweb (4:11)

20% off Lodgify (8:12)

Your social media is for discovery and connection (9:17)

Create an easy “next yes” (10:56)

Why a quality direct booking site matters (12:49)

Get your future guest onto something you own (14:13)

Where to start with your STR marketing (16:26)

Mentioned in This Episode:

How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

25% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!