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Let’s Talk Nonprofit Video: Getting the Most Bang for Your Buck
Episode 410th February 2025 • Change the Reel • Monique & Piper
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1 4 Let’s Talk Nonprofit Video: Getting the Most Bang for Your Buck

We know nonprofits work with precious dollars, and every investment needs to count. In this episode, we're breaking down five practical ways to make your video content work harder for your mission. No fancy jargon, just real strategies that get results.

Real Talk: Why Video Matters Right Now

Let's be honest - most marketers find video intimidating. In fact, 64% say it's their toughest content to create. But here's the thing: with over 500 million hours of video watched daily on YouTube alone, you can't afford to sit this one out. Plus, 82% of folks actually prefer live video from nonprofits. 

Five Game-Changing Strategies

1. Make It Personal

Forget generic content. We've seen amazing results when nonprofits get personal with their video outreach. Here's what worked for us: adding personalized video messages to email campaigns. It's like having a one-on-one conversation with each donor or volunteer, just scaled up.

2. Don't Fear Long-Form

Remember when everyone said "keep it under two minutes"? Well, we're here to fight that notion. Our experience shows that when people care about your mission, they'll gladly watch longer content. It's not about length - it's about telling your story right.

3. Know Your Platforms

Each social platform has its own personality, and your content needs to match. YouTube loves landscape, TikTok wants vertical, and yes, it hurts our professional souls sometimes to turn that camera sideways - but it works! Think about where your audience hangs out and meet them there.

4. Plan It Out

Listen, we get it - sometimes you need something quick. But the magic happens when you tie your videos into your bigger picture. Whether it's a giving campaign or volunteer drive, having a strategy makes every video work harder for you.

5. Go Live

This is where it gets exciting - 82% of viewers prefer live video. Why? Because it's real, it's authentic, and it lets people connect with your mission in real-time. From fundraising events to behind-the-scenes moments, live video creates instant connections.

Numbers You Should Know

We're not big on overwhelming you with stats, but these are worth noting:

  • 85% of Facebook videos play silent (yep, captions matter!)
  • Almost half of folks watch an hour+ of video weekly
  • 69% would rather watch than read about your work
  • 88% of organizations are happy with their video ROI

Making It Real

The best part? You don't need Hollywood production values. Whether you're planning your annual gala or launching a giving campaign, video can amplify your impact without breaking the bank. Consider hybrid events that combine in-person and virtual elements - we've seen this work wonders for expanding reach while keeping that personal touch.

Let's Get Started

Video doesn't have to be complicated or expensive - it just needs to be strategic. Focus on these five areas, and you'll create the kind of connections that drive real results for your mission.

Got questions about making video work for your nonprofit? Let's chat! Book a quick 15-minute strategy session with us - we'd love to help you explore the possibilities.

Hashtags: #NonprofitMarketing #VideoStrategy #NonprofitVideo #NonprofitCommunications

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CHANGE THE REEL with Piper and Monique

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Executive Producers: Monique Velasquez and Piper Kessler

Producer: Arielle Morten

Director/Editor: Simon Beery

Copyright 2025 Monique & Piper

Transcripts

Monique:

There are other places that going live means and that's it's not just

Monique:

like standing in the in the in the office and you know saying hey we just got you

Monique:

know ten thousand dollar check and we're really excited to give a shout out to

Monique:

our best bestie a donor right that that's Amazing and a great shout out, but there

Monique:

are other places where live also fit into your campaign, into your content strategy.

Monique:

82 percent of consumers now prefer live video on social

Monique:

feeds and brands and nonprofits.

Piper:

Personally speaking, if it's live, it comes across

Piper:

differently because it's authentic.

Piper:

Change the Reel.

Piper:

A podcast with Monique Velasquez and Piper Kessler.

Piper:

For over 20 years, we've run a video production business that has

Piper:

achieved what only 3% of what women entrepreneurs have done exceed

Monique:

$250,000 in revenue.

Monique:

We wanna see business owners that look like us succeed.

Monique:

That's why we've started this podcast.

Monique:

Change the Reel.

Monique:

We'll drop twice a month.

Monique:

We'll release two types of episodes.

Monique:

One is with Piper and I kicking it and talking

Piper:

about using video in business.

Piper:

And the second features conversations with business owners using media

Piper:

to drive diverse perspectives.

Piper:

This is Change the Real.

Piper:

Representation starts

Monique:

here.

Monique:

Hey y'all.

Piper:

Hey.

Piper:

I'm Monique.

Piper:

What are you doing over there?

Piper:

Oh no.

Piper:

And I'm Piper.

Piper:

I'm Piper.

Piper:

You didn't say a last name so I don't have to say a last name.

Piper:

Hey, and you know what we're doing today?

Piper:

Tell me what we're doing today.

Piper:

Five tips to ensure your non profit drives a huge ROI from your video.

Monique:

What, what does that mean?

Monique:

Content.

Monique:

What does that mean?

Monique:

Tell me what it means.

Piper:

So you put out video content.

Piper:

For your non profit.

Piper:

For your non profit.

Piper:

And you would like that effort or expenditure to have a return.

Piper:

And it might

Monique:

be ROI, that is a business term, return on investment.

Monique:

I see where you're going.

Monique:

That's where I'm going.

Monique:

That's where you're going.

Monique:

And so non profits have really precious dollars, right?

Monique:

That's true.

Monique:

We deal with non profits quite often.

Monique:

For non profits, you have those precious dollars.

Monique:

And that's what we're going to be talking about today.

Monique:

Let's start first with some stats.

Monique:

Some stats.

Monique:

Because

Piper:

I like the numbers.

Monique:

You do like the numbers.

Piper:

Oh lord.

Monique:

I don't know what happened.

Monique:

Somebody took a silly pill.

Monique:

I'm not sure, but here we go.

Monique:

Some video marketing stats.

Monique:

We have some different places that we got these stats.

Monique:

Okay.

Monique:

All right.

Monique:

64 percent of marketers see video as the most difficult content to create.

Monique:

OptinMonster.

Monique:

So if you have a marketer, you're working with a marketer, guess what they're

Monique:

going to ask you not to do, because it seems like it'd be hard for them to do.

Monique:

Ask us.

Monique:

We're a video production team.

Monique:

This is like butter.

Monique:

This is like just Tuesday putting out some video content.

Monique:

It's a Tuesday.

Monique:

So it's not hard to us, but marketers see it as the hardest content.

Piper:

More than 500 million hours of video are watched on YouTube every day.

Piper:

Forbes.

Monique:

There's a lot of people not sleeping.

Monique:

They're probably just looking at YouTube videos.

Monique:

And what does that mean for you?

Monique:

Like, where are you putting your videos?

Monique:

YouTube?

Monique:

That's a good place to be, but we'll talk about that a little later on on five tips.

Monique:

85 percent of Facebook videos are watched without

Piper:

sound.

Piper:

Did you today?

Piper:

I do it all the time.

Piper:

Well, 85 percent odds are pretty good that I do it.

Piper:

I do it all the time.

Monique:

Think about how you're supposed to put together your story.

Monique:

And when I teach video, when I was teaching video, I would tell

Monique:

my students, Turn the sound down.

Monique:

Does your story make sense without

Piper:

any audio clues?

Piper:

Which is a little frightening for a sound person to be okay with that.

Piper:

It

Monique:

is.

Piper:

45 percent of people watch more than an hour of

Piper:

video on Facebook or YouTube.

Piper:

That's from Raw Shorts.

Monique:

That's a lot of

Piper:

video

Monique:

watching,

Piper:

right?

Piper:

Forty five percent watch more than an hour of videos.

Piper:

I'm probably making that stat, you know, a little high, maybe.

Monique:

I'm thinking the people that are going to watch this are in that category.

Monique:

Yeah.

Monique:

More than likely.

Monique:

And so, you know, as a non profit, you're like targeting certain

Monique:

places, YouTube, Facebook, those are probably the happy places for you.

Monique:

but just know there are other places out there that your donors,

Monique:

your clients, your eyeballs that you want engaged are hiding out.

Monique:

69 percent of people prefer video over text when learning

Monique:

about a product or service.

Monique:

Now that includes your story as a nonprofit, as a, an

Monique:

agency, So pictures are worth a

Piper:

thousand words.

Piper:

Yeah, people don't necessarily want to read a, a pamphlet.

Monique:

Right, and so think about those whiteboard explainer

Monique:

videos you got out there.

Monique:

There's text in there.

Monique:

Oh man, hadn't thought about that.

Piper:

You didn't give credit.

Piper:

Oh, I'm sorry.

Piper:

Because you probably didn't know how to pronounce that.

Piper:

Uh, Wise owl.

Piper:

Really?

Piper:

You think that's what it is?

Piper:

Or Wise owl, probably.

Piper:

Wise owl.

Piper:

I bet it is Wise owl.

Piper:

Wise owl.

Piper:

Eighty eight percent of marketers are satisfied with their social

Piper:

media video marketing ROI.

Piper:

Animoto.

Piper:

Animoto.

Piper:

It sounds like a, a cartoon or animation film.

Piper:

Eighty eight percent.

Piper:

So, eighty eight percent of the folks who spent money, time,

Piper:

energy, on video, were satisfied.

Piper:

Satisfied

Monique:

and felt like that money was felt like

Piper:

that money was well getting

Monique:

getting back the investment, right?

Monique:

Right 68 percent of consumers said that kovat 19 pandemic has affected

Monique:

the amount of video content They watch wise out post pandemic.

Monique:

We're all watching

Piper:

way more videos before I mean, I think that's obvious to

Piper:

everybody right if you talk to human beings You know that that's true,

Monique:

right?

Monique:

I mean, zoom or if you're trying to

Piper:

talk to them

Monique:

Zoom and teams and you know, all kinds of things are added to that as well

Monique:

not just not just you know, little tick tock videos or Instagram reels or Facebook

Monique:

reels All that, you know, we just consumed so much of it and now it's become part

Monique:

of who we are as a society and culture.

Monique:

Those are some of the stats.

Monique:

We went a little long on that, but, uh, we're having a good time.

Monique:

Fun?

Monique:

Maybe?

Monique:

I don't know.

Monique:

So we're going to get to our tips, right?

Monique:

For non profits, It's important, and this is kind of generally true

Monique:

in, you know, for most videos, but personalize your video.

Monique:

I believe that non profits really enjoy a high email open rate.

Monique:

And here is a place that people aren't thinking.

Monique:

To put videos that are personalized.

Monique:

I did a series of outreach to potential clients that was personalized for

Monique:

each person that it was emailed to.

Monique:

So it would start with a intro that was kind of engaging and fun.

Monique:

But when it got to the content, I would say, Hi, John, I really

Monique:

love that we are engaged.

Monique:

And I want you to know that.

Monique:

And then the video went on with the explanation of what it is that I

Monique:

needed them to know, because they were the person that I was targeting.

Monique:

And so that requires a little engagement that requires a little thought, a little

Monique:

planning, but If you start using video in your emails, that is also going to

Monique:

uptick some of your, you know, potential dollars, donors, engagement with clients,

Monique:

engagement with people that are looking to volunteer, that sort of thing.

Monique:

So.

Monique:

There's a surprising place, I think, for non profits to

Piper:

think about putting.

Piper:

Cause you can't, the best thing that, that folks can do

Piper:

is be in a room with somebody.

Piper:

There's just not enough time for that to happen.

Piper:

For you to be in the room with each individual.

Piper:

So, you do video, you're, you know.

Piper:

There and not there.

Piper:

That's right.

Piper:

24 7,

Monique:

you're, you're sleeping, and yet you're in their living room and yet

Piper:

they're, or in their phone, they're learning about you or getting to know you.

Piper:

So long form video is king.

Piper:

I wanna talk a little bit about this, okay.

Piper:

In that, okay, so if I want the answer to something, if I wanna fix something,

Piper:

I'm gonna skip through the video and it's gonna, I appreciate the shortness if I'm

Piper:

watching a video for the general content.

Piper:

or a person that I want to see what they have to say, I

Piper:

will be engaged for an hour.

Monique:

An hour.

Monique:

Yeah, I mean, I will easily.

Monique:

I listen to, and I, I listen, I watch YouTube podcasts, so

Monique:

I am often engaged with ideas.

Monique:

Um, news stories, background, getting entertainment and education

Monique:

at the, you know, it can be both.

Monique:

It could be one.

Monique:

And so long form, a lot of people ask us how long should a video be, right?

Monique:

And ultimately, it's however long your ideal audience needs.

Monique:

To learn, do, engage, like, trust, you.

Monique:

Whatever that story is.

Monique:

Might be a short story, might be a long story.

Monique:

Long form video is king.

Piper:

And viewers expect long form now, I think.

Piper:

It's, it's changed.

Monique:

Yeah.

Monique:

I mean, I think if you're looking to be engaged in sort of mindless scrolling,

Monique:

that is a different experience, right?

Monique:

So the tick tock, the reels on Instagram and Facebook, we're consuming a lot

Monique:

of videos, but if we're really want to be engaged in our brains in it.

Monique:

I think the long form is the way to go.

Piper:

Because it's not like a tv and stuff where you

Piper:

have to fit into a schedule.

Piper:

You can go long.

Piper:

You can shut it a little short.

Piper:

It can be a weird number.

Piper:

I mean, it doesn't matter anymore.

Piper:

And that's what people are watching now is they're not.

Piper:

necessarily watching television.

Monique:

Fight me

Piper:

if

Monique:

you think it should be under two minutes.

Monique:

I'm telling you.

Monique:

I'm telling you.

Monique:

I mean, one of the things you can just look at is look at the front of YouTube

Monique:

and see how long how long the videos are.

Monique:

Right?

Monique:

I looked just to see.

Monique:

I was like, oh, look.

Monique:

I see just on the first page of just random videos that

Monique:

they're serving up to me.

Monique:

There were four or five one hour videos.

Monique:

Yeah.

Monique:

And the rest were around 15 minutes.

Piper:

Hmm.

Piper:

And my intent usually when I, when I sit down, I'm like, Oh, it's an hour long.

Piper:

I'm just going to watch like 15 minutes of it.

Piper:

And I usually 60

Monique:

minutes later, you're like,

Piper:

I'm still looking.

Piper:

And the thing is to, we'll admit like, you know, speeding up.

Piper:

If it's easy enough to understand, speeding it up so

Piper:

that it, it is a little So two

Monique:

times speed or 1.

Monique:

2 speed?

Monique:

I,

Piper:

1.

Piper:

25, I always gauge on,

Monique:

on how quickly the person speaks naturally.

Monique:

Speaks, yeah.

Piper:

Yeah, because sometimes I'm like, wow, they talk really fast because

Piper:

I don't understand them at all at 1.

Piper:

25 Sometimes I

Monique:

think they talk really slow because I'm at 2x That's

Monique:

true And all of a sudden you slow

Piper:

it

Monique:

down and you're like, wow All right, we're gonna go to tip number three

Monique:

create content for the platform, right?

Monique:

What does that mean?

Monique:

So We all understand we have social media platforms out there.

Monique:

There's TikTok, there's LinkedIn, there's LinkedIn, there's Facebook.

Monique:

Now you're going to know your demographic, you're going to know

Monique:

your target audience, you're going to know some basic data about them.

Monique:

Income level, Interests, male, female, age, range, and each

Monique:

one of those demographics are hanging out in different places.

Monique:

Mm hmm.

Monique:

I have to say, I've never been to Snapchat because it did not interest me.

Monique:

I haven't been to TikTok.

Monique:

Which sounds like a song.

Monique:

I haven't been to TikTok.

Piper:

But I've been to Arizona.

Monique:

And so, you know, somebody targeting me is not

Monique:

going to find me on TikTok.

Monique:

They want to go to

Piper:

Facebook or LinkedIn.

Piper:

You think.

Piper:

Maybe.

Piper:

Maybe you're missing out.

Piper:

Maybe you should throw a little, little video out there and just test

Piper:

the waters and see what happens.

Piper:

You never know.

Monique:

But you do know,

Piper:

but

Monique:

you do know, you have the data.

Monique:

I don't

Piper:

necessarily know.

Monique:

You have the data of where they're hanging out.

Monique:

And if you don't have the data, it's a simple Google search.

Monique:

Latinas over 50.

Monique:

I'm not going to tell you how far over.

Monique:

Living in the South that work in tech, where are they hanging out?

Monique:

What social platform?

Monique:

You could probably ask that in Google and find out what platform I'm on.

Monique:

That's true.

Monique:

You could go, you know, connect with me if you want, if you figure it out.

Piper:

You don't have to fight her.

Piper:

You don't have to

Monique:

fight me there.

Piper:

Uh, get your video content strategy.

Piper:

in place.

Piper:

They were talking about, uh, that a lot of people don't have a

Piper:

strategy for doing video, right?

Piper:

Oh, you know what?

Piper:

Let's go back just a second.

Piper:

Yes.

Piper:

On the one on the, the content for the platform.

Monique:

Yes.

Piper:

You got, you got something to say about whether

Piper:

it should be a square, right?

Piper:

I

Monique:

just, like, I was gonna, I was gonna, I was gonna roll it in.

Monique:

You're gonna fight me.

Monique:

I was gonna roll it into the one you were just asking, but

Monique:

let's just, let's move on.

Monique:

Let's move on to create content for the platform.

Monique:

We've, we've put that one to bed.

Monique:

Let's get your video content strategy in place.

Monique:

So, hey, should it be a square, Monique?

Monique:

Well, not only do you know, need to know who you're targeting and

Monique:

what you're gonna say and what that strategy, what that message is, right?

Monique:

You need to know what platform it is.

Monique:

Now, every platform is different.

Monique:

YouTube likes that, you know, landscape.

Monique:

Tick tock, not so much.

Monique:

It's up and down.

Monique:

So you got to turn that camera to the side.

Monique:

And so visually, it is, as a trained video professional, it is so hard for me to

Monique:

see somebody turn that video to the side.

Monique:

I am getting used to it.

Monique:

I am learning new tricks.

Monique:

And so here we are.

Monique:

Not only that, I'm getting used to seeing jump cuts, which if you're

Monique:

a trained video professional, that is something that is new to me.

Monique:

That hurts.

Monique:

But, there is a strategy here in, um, putting your, um, videos together.

Monique:

And that is, landscape is good for landscape, um, delivery.

Monique:

YouTube, LinkedIn will take it, you know, there's some other places.

Monique:

If you want the highest resolution, you want to turn your camera sideways,

Monique:

which hurts me, but it, it has the best resolution to literally turn your

Monique:

camera sideways and get the long, uh, what is that portrait, um, orientation.

Monique:

Because when you start editing, you're not cropping or

Monique:

stretching the video in any way.

Monique:

And so that should be part of your strategy when you're capturing video.

Monique:

A lot of people just do this with their phone and that is totally

Monique:

acceptable for the platforms that you're probably posting to.

Monique:

So that is a strategy.

Monique:

So you're saying don't do this, do this.

Monique:

I'm saying if you're going to YouTube, you're doing this.

Monique:

If you're going to TikTok, Instagram, even LinkedIn.

Monique:

You're going to turn your camera in a different orientation.

Monique:

But there are other ways to strategize for your video content, right?

Monique:

Let's

Piper:

talk about that.

Piper:

Go on, Monique.

Monique:

Don't make fun of me.

Monique:

Okay, you can make fun of me.

Monique:

Well, I am, but I'm not.

Monique:

What you need to do is to figure out where you're going to go,

Monique:

what platforms you're going to go.

Monique:

If it's rolled into another campaign, are you tied to an email campaign?

Monique:

Are you tried to a live event that you're trying to promote?

Monique:

Is it about, you know, there's a story about volunteers and getting

Monique:

the volunteers in place and maybe you have phases you got, Oh, I got to get

Monique:

volunteers in place and then I got to get my donors aligned to a date and

Monique:

then we have this big event that's live.

Monique:

So those are the types of things that are part of the strategy

Piper:

and a strategy might include having a strategy session.

Piper:

with other folks at your organization, or even if you're hiring somebody

Piper:

having that session with, with someone,

Monique:

you know, it's not just a, Hey, we should have a

Monique:

video, which I've been called.

Monique:

And I've done a lot of, Hey, I should have a video, um, for Instagram

Monique:

or, you know, their website.

Monique:

And that is the other thing, just because people are out on their platforms in, you

Monique:

know, different places and social media.

Monique:

It doesn't mean that what you're creating in your video,

Monique:

it should go on your website.

Monique:

If you have a video, it should live on your website somewhere.

Piper:

Yeah.

Piper:

Absolutely.

Monique:

Your story, your mission, your call to volunteers, all of that

Monique:

should live on your website because if people are engaged with you on

Monique:

social media on the small bits, you can always drive them to your website.

Monique:

Yeah.

Monique:

Absolutely.

Monique:

Yeah.

Monique:

And you have control over that.

Piper:

Yeah.

Monique:

Absolutely.

Monique:

So that's important to, to remember.

Piper:

Live video should really be part of your strategy.

Monique:

This is where we love coming in.

Piper:

My video is So let's say, believe it or not, you're camera shy like me.

Piper:

You're camera shy, you don't like being in front of the camera.

Piper:

But the numbers, the stats are there that being live is where it's at.

Monique:

It's true.

Monique:

That's where it's at.

Monique:

And so we're looking at that stat, 82 percent of consumers now prefer live video

Monique:

on social feeds and brands and nonprofits.

Monique:

82 percent say that they appreciate seeing live.

Monique:

Somebody from a non profit or from a corporation or a business

Monique:

go live and give you information that is timely and relevant.

Piper:

I think too, personally speaking, it's like, if it's live, it comes across

Piper:

differently because it's authentic.

Piper:

And I think that's very important to people right now, I don't

Piper:

know, maybe it's always been.

Piper:

That's, that's what people want to see.

Piper:

I mean, even if it's recorded.

Piper:

They get to go back and watch you being live.

Monique:

Yeah, there are other places that going live means and that's just,

Monique:

it's not just like standing in the, in the, in the office and, you know,

Monique:

saying, Hey, we just got, you know, 10, 000 check and we're really excited to.

Monique:

Give a shout out to our best bestie, a donor, right?

Monique:

That that's amazing and a great shout out, but there are other places where

Monique:

live also fit into your campaign, into your content strategy, and that is.

Monique:

Live fundraising events.

Piper:

Mm hmm.

Piper:

Right?

Piper:

Yeah, because once you start opening up to, it's like, maybe

Piper:

you're not comfortable with live.

Piper:

You'd rather do, have things be scripted.

Piper:

But you can start thinking about, well, if I was going to have something

Piper:

live, what would What could I do?

Monique:

Right, because a lot of people are thinking, okay, I have

Monique:

this big gala event, and sometimes we videotape it, or sometimes we

Monique:

have video roll ins to, you know, acknowledge, um, people, service, either

Monique:

donors, or volunteers, or employees.

Monique:

But let's say you have a business or a nonprofit that has multiple sites and

Monique:

not everybody can attend, then having a private live link is an option for you.

Monique:

Now it takes some planning and it takes some coordination

Monique:

to have that be pulled off.

Monique:

And let's say also maybe you have a special auction happening and

Monique:

you're doing a donation and you want to have this private ticketed.

Monique:

Live event online.

Monique:

That is also something that you should consider because it adds to the mystique

Monique:

and you can do some interesting things with video as far as like rolling

Monique:

it in or being scripted right to the camera and that sort of thing.

Monique:

So live.

Monique:

It gives you a place to be authentic, spontaneous, and it

Monique:

also gives you a chance to do something a little more staged or

Monique:

a little more crafted and created.

Monique:

So if you have a gala or a gala event, or if you have a ticketing,

Monique:

uh, a private event that you want ticketed for people that are.

Monique:

you know, remote, or maybe you want to bring in an expert who couldn't

Monique:

make it because they got snowed in or, you know, some other event.

Monique:

It's kind of last minute, but that way.

Monique:

Right.

Monique:

Yeah.

Monique:

I mean, let's, well, I mean, that could happen.

Monique:

Like you could be in Denver and you can't get out because the snow came

Monique:

on the day you were flying out.

Monique:

It's happened to us.

Monique:

It has happened.

Monique:

That's right.

Monique:

And so, you know, live events are one of those places that I think that nonprofits.

Monique:

really miss the opportunities for because they think of spontaneous first and they

Monique:

don't think of well how can we upscale an event like a fundraising like a

Monique:

acknowledgement for volunteers and staff, or a celebration of accomplishment.

Monique:

Those five things.

Monique:

Let's recap.

Monique:

Personalize your video and being able to put that into online

Monique:

on your website and in emails.

Monique:

Long form video.

Monique:

Fight ya!

Monique:

I'll fight ya!

Monique:

You tell me it's less than two minutes.

Monique:

Create content for the platform that you're targeting.

Monique:

Is it short?

Monique:

Is it long?

Monique:

LinkedIn lets you do some long stuff.

Piper:

So does YouTube.

Piper:

And no, you don't want to be a planner, but you really do need to do So, what

Piper:

you can do is you can, you can set up

Monique:

a strategy on your video content.

Monique:

Right.

Monique:

That's number four.

Monique:

Get that strategy down.

Monique:

Get that planning done because you'll call somebody to come in and do the thing,

Monique:

and maybe they can and maybe they can't.

Monique:

And, you know, you might miss your mark if you're not planned up and.

Monique:

And

Piper:

you can make that fun, especially if you, well maybe you don't want

Piper:

to do it with other people you work with, but you can make it fun of

Piper:

like, well, what if we, you know,

Monique:

right.

Monique:

Gamify it.

Monique:

Gamify it.

Monique:

Something.

Monique:

And then number five, live video.

Monique:

Where can you find places to do something beyond just the spontaneous

Monique:

live content for different places?

Monique:

Well, I don't know

Piper:

that I

Monique:

have anything else

Piper:

that I wanted to impart here.

Piper:

No, I think that's it.

Piper:

It's a good place to start.

Piper:

Not overwhelming.

Piper:

Things that non profits can do.

Monique:

So I think we're going to stop here.

Monique:

These are our five tips.

Monique:

We would love to help you run through that.

Monique:

If you want to talk about your strategy and just kick around some ideas, you can

Monique:

book a quick strategy session with us.

Monique:

Fifteen minutes ought to do it.

Monique:

We can, we can listen to what you got as far as ideas and whether you've got enough

Monique:

runway to make those happen or if you have the right partner and a video provider.

Monique:

So let us know.

Monique:

And actually in the comments, let us know what your nonprofit is doing with video.

Monique:

We'll see you next time.

Piper:

Bye.

Monique:

Thank you so much for listening to this episode of Change the Real.

Monique:

If you liked the episode,

Piper:

follow us, share it, or hop on podchaser.

Piper:

com and leave us a review.

Piper:

And remember representation starts here.

Piper:

See you soon.

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