Mastering Visual Brilliance: Jen Fontanilla's Key Insights for Standout Graphics

Episode Introduction

Welcome back to another episode of "GET SEEN with Leilani Wells"! In today's episode, we have the pleasure of chatting with the talented Jen Fontanilla, as we dive into why you absolutely need to attend this year's Holiday Entrepreneur Summit. Join us as Jen shares insights on the importance of visual branding, the impact of good photography, and the key to creating cohesive graphics. Plus, she reveals hilarious and common mistakes people make with their graphics. So, if you're ready to up your branding game and make a lasting impression, this is the episode for you. Stay tuned and let's GET SEEN!

About Our Guest

Jen Fontanilla has been an integral part of her industry's evolution right from the beginning. Aiding in the creation of graphics for the premier event, she has been a part of all four annual iterations. She finds immense joy in helping her clients create visually brilliant and appealing content. To Jen, this process is all about branding. She notably contributes to the GET SEEN community and is deeply invested in enhancing the brand visuals of all those she works with.

"Importance of Good Photography in Design: As a designer, one of the hardest things is if I'm not working with good photography, especially your profile picture, the graphics could be gorgeous. I could lay everything out, everything looks great. And then when I drop your photo and it's not good, it destroys the whole thing."

— Jen Fontanilla

Timestamped Overview

00:32 Excited to be part of annual visual branding.

04:53 Multiple opinions are best for headshots.

07:18 Helping people create cohesive online presence.

Main Topics

1. Importance of Good Photography

- Jen emphasizes the need for high-quality photographs in graphics.

- Professional photography is ideal, but using a cell phone with good lighting can also yield great results.

- A good profile picture is essential, especially for speaking engagements and networking.

2. Avoiding Mistakes with Graphics

- Jen shares funny examples of common mistakes she sees in graphics.

- Having limbs or objects cut off, poor lighting, or unprofessional images can ruin the overall design.

- Multiple opinions from business besties can help choose the best photos.

3. The Role of Cohesiveness in Visual Branding

- Jen stresses the importance of maintaining a cohesive look across all platforms.

- Having a consistent visual identity helps establish trust and professionalism.

4. Invitation to the Summit

- Leilani invites listeners to join the Holiday Entrepreneur Summit.

- The summit promises valuable insights and speakers who will share actionable tips.

- Attending the summit is advantageous for kickstarting the new year with improved visual branding.

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Connect with your Host, Leilani⬇️

Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).

Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.

https://leilaniwells.com/

https://www.holidayentrepreneursummit.com/

Small Biz Saturday Promo Code: HESSBS 75% OFF 😱

Cyber Monday Promo Code: HESCM 75% OFF

https://www.holidayentrepreneursummit.com/

https://leilaniwells.com/podcast/

Hey. Hey. We are here with

the amazing, talented, wonderful Jen

Fontania. And we are back with another

episode, get Seen with Elani Wells to share with y'all why

you want to be, need to be, should be at this year's holiday

Entrepreneur Summit. Let's get seen. The Fourth annual

Holiday Entrepreneur Summit. And I'm going to just toss it right over over to

Jen and tell her to share a little bit about herself and what she

does and what she's here to talk to us about today.

Hey, Leilani. So wonderful to be here. I'm

super excited because this is the fourth annual one. I can't believe where we

started and how this started. And interestingly enough, I've been with you

since the beginning when we created the graphics. And so even with my own

journey with you, I've seen this evolution. And so the people that we help

and serve and your clients and the people in the Get Seen community,

it's all about how do you create the visual brilliance,

how do you create great looking stuff that you put

out there. Because it's all about branding. It's about your presence. It's how you

show up and how people receive you. And more

importantly, that's something we have to pay attention to because it

affects if people want to work with you or even more importantly, give

you money. Yeah, exactly.

Massively important. Right. And a lot of times when we see

people, we're looking at them and judging them based off

of their visuals and we don't even know what's happening. They can know

everything, say everything, do everything, but we don't believe it unless we see it. It's

kind of like that hairstylist you go to see. And she's great, right?

Everyone that has been with her since 1990

or something knows that. Right. But she doesn't take the time to fix her own

hair because she's pouring into somebody else all the time.

At some point, she's going to need to say, hey, let me take care of

me. And then the new business is going to say, oh, wait, look at her,

she knows what she's doing because look at her hair. Right. And that's kind of

how I see you and your understanding of graphics. And,

I mean, your instagram alone says it all. You have

the same thing that you share with other people. You're applying with your own visuals

and I love to see it. Thank you. You're so right. You made a

great point that we are so busy taking care of other people, our

clients, the people that we serve, and yet

it's that predicament of like, oh, my gosh, I need to work on my own

stuff because if anybody's working with clients,

you know how that goes. But it's important that we take care of our own

stuff, too. It so is. So let's just jump into

the next thing that I have to ask you so you all the time

see people making mistakes with their graphics. And I didn't

want to make this a how to, but I love hearing you talk about things,

sometimes funny things that people tend to do. So just maybe just one thing. So

maybe somebody that's listening is like, oops, I did that. I'm not going to do

that anymore. Oh my gosh. Yeah. I have like two major ones in

my brain, but the first one, I think that's super important is

you have to have good photography, good

pictures. I mean, it's that basic. And I'm not saying,

okay, you have. To do a professional photo shoot. That would be

best, that would be most ideal. But I get it. If you're

starting out or you're on a budget and you can't do that, then

I have some photos that came from my camera that somebody else took,

or somebody else took it with their iPhone or whatnot. And I have an android.

Both of us are team Android. Yes, we are. Well, they actually

have the best, highest quality camera. It's not even like a talking point that I

make. It's an actual fact. People look at.

All the people making fun of us not having an iPhone. Okay, our camera beats

you all. So with that said, even if you use a

cell phone, take good pictures and make sure

the lighting is good. As a designer, one of the hardest things

is if I'm not working with good photography, especially your

profile picture, the graphics could be gorgeous. I could lay everything

out, everything looks great. And then when I drop your photo and it's not

good, it destroys the whole thing. So I

have to jump in here. Jen, because you and I work

with these photos all the know. I

know graphics. Not the way Jen knows, but I know graphics as well. So

Jen and I kind of bounce back and forth with our graphics,

and a lot of times it comes down to the photos

itself. And you just wonder because you know that

these entrepreneurs, you know them, so you know the high level, you know how

well they're doing in business, all of these things. And yet when it comes

time to speak, sometimes we have to go back to the drawing board because there's

like limbs cut off, there's like head drops, there's like

the lighting is bad, all these things. And at this

point, yes, it's great to have professional photography, that's

fine. But for those headshots, when people ask you to go speak and

everything, you can just have a friend take it with your phone. And I find

that multiple opinions are best, right? Go to all your business besties

and be like, do you like this one, this one, this one, and have those

photos ready. Because if you're that amazing, which you all

are, then people are going to want to book you at some speaking

engagement when it's an unexpected time, and you're going to need that headshot,

right, to send off. And they're going to need to put it on a graphic,

and they're going to need to not have, like, 40 million objects all

around you. Arms cut off, heads cut off.

You look into the side because you want to be cute, but you can't look

straight on. You know what I mean?

All this stuff. That's why you need to be at the summit, the holiday

entrepreneur summit, because we're going to be talking about these things. Because I'm telling you,

from behind the scenes, when I'm doing this stuff and I don't get a good

photo, I'm like, it's so frustrating because I want everyone's

graphics to look good, but I can't make your photo look good,

because I can't take the time to make a head and an arm and a

hand and your shoulder, especially shoulders when everything's so cropped. I

cannot make the body parts. You know that. I

would friend people on Facebook years ago just based off

of their intentionality that I saw with their profile pick, because I

was doing it at a fast pace, looking to really network quickly,

and I wanted to get the friend first and then

go back and network with them later, learn more about them later. Right. And I

could tell so much that I needed to know just based off their profile

pick. I mean, those people that would have their pick in the car with their

seatbelt over them, I would skip that for sure. It's like there's no

intention there. It's fine, you just put it in your

feed as a fun little post, but things like that.

So, yeah, it can mean the world of difference to

who you have in your network at any given time. And it's really

not something that you have to spend money on to take that. Just one

quality pick or two quality picks, literally, with an

upgraded cell phone. So it's wild. So I'm so

excited that they get to hear from you and hear you talk about these things,

Jen, because you know, me, I think you're amazing. I talk about you all the

time. So share with

everybody one last thing that you find is important, that you want

them to know why they need to be at the summit, to know more and

where they can find you in the interim. Yes,

well, me, one of the things that I love doing is helping

people stuff just look amazing online because all the things that you

create from one space, it will transcend over

what, all the different platforms onto your website, onto your marketing

materials online, offline. And the thing that I always talk to

Leilani about is that I make sure that we have a cohesive

look, everything looks like it belongs to the same person. Everything looks

like it belongs and it's in a set, it's cohesive. And that's one of

my biggest pet peeves when I don't see the cohesiveness. So that's something super

important. So you want to make sure you're at the summit,

make sure you sign up. We're going to have amazing speakers. A lot of

nuggets are going to be dropped. You're going to walk away with so much value,

so much stuff. And this is perfect going into the new year,

right? And if anybody wants to reach me, you can find me at

jen. MoneyCoach. J-E-N-M-O-N-E-Y.

Coach love it. Love it. Thanks for joining

us. You want to hear more, you need to hear more.

Go to this year's holiday entrepreneur summit. Get your

tickets. We cannot wait to see you. We will see you there. Bye,

everyone. Bye.