The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.

They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: 

Which day of the week is everyone sending their campaigns? 

Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns

Which day of the week generates the most opens?

Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday

What time of the day generates the most opens?

Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).

And more takeaways in this episode.

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Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

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Copyright 2024 Circle270Media Podcast Consultants

The numbers are in from MailerLite - is a great software for Email marketing, Automations, and Websites. In fact, I use MailerLite for my weekly My Podcast Guy Newsletter.

Which day of the week is everyone sending their campaigns? 

Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns

Which day of the week generates the most opens?

Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday

What time of the day generates the most opens?

Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone)

Takeaways

Marketers love midweek for sending emails. After all, Wednesdays generate the highest open rates of all weekdays. But people get fewer emails on weekends. If it suits your audience, this could be a chance to stand out. Think about it. Do you check your emails on the weekend?

Open rates are pretty consistent across the week, with Sunday sneaking in and technically taking the number one spot. But bear in mind, far fewer emails are sent on Sundays, and not all open rates were created equal. Some people open their Sunday emails in the evenings, on Monday mornings or even later in the week.

What day of the week and what time? MailerLite data shows that 11AM is the best time to send emails on Mondays, Fridays and Saturdays. 12PM takes the gold medal on Tuesdays, Wednesdays and Thursdays. For your Sunday newsletters, wait until the sun goes down before you hit send.

No matter when you send your newsletter, the best practice is to keep it consistent. We are all creatures of habit. By maintaining a regular email newsletter cadence, you build trust and anticipation. You will and can train your audience to expect to receive your content during a specific time.

Want to talk more about your email strategy? Sign up for some time with me at mypodcastguy.com and we'll talk strategy. Also, while you are on the website, sign up for my free weekly My Podcast Guy newsletter. Everything about podcasting neatly packaged in one weekly newsletter - marketing, monetization, podcast news, social media, and new podcasts recommendations.