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Brent Adamson discusses innovation in the enterprise B2B technology sale
Episode 118th May 2020 • dot innovate • Nathan Anibaba
00:00:00 01:21:23

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Brent Adamson is a sought-after speaker, researcher, author, and facilitator. He leads Gartner’s sales and marketing practice. 

He is the co-author of the best-selling The Challenger Sale and The Challenger Customer and a frequent contributor to the Harvard Business Review and Forbes.

He has worked with some of the greatest thought leaders in both B2B and B2C sales and marketing and has worked with hundreds of senior executives across virtually every industry, geography, and go-to-market model.

We discuss:

  1. How Gartner has innovated their own business over the years.
  2. How B2B marketing is changing 
  3. Streaming wars and keeping the customer at the centre of everything.

Enjoy the chat.