The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success.

Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. Kylee recently invited me to present at the Business Writers Conference in Brisbane, and whilst there, we sat down to talk about our shared passion for communications that drive human connection.

In today's episode of Be The Drop, Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she's learned about the importance of building a business that matches the lifestyle you want.

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