Artwork for podcast Start Something
#2 • Ceramics & Creators
Episode 212th March 2023 • Start Something • Bunches
00:00:00 00:11:21

Share Episode

Shownotes

In this episode, the first part of an ongoing series, Bunches' founder and CEO Derek Brown starts to tell the founding story of Bunches.

He talks about his childhood, his semi-professional creative mother, and his career path that led him to starting Bunches.

Creators Mentioned

Links from the Episode

Connect with Derek

Transcripts

Derek Brown:

I also think that if we fast forward through my childhood

Derek Brown:

and those atrocious middle school years, one of the first exposures to

Derek Brown:

Ys and artisans was really my mom.

Derek Brown:

Before the divorce, my mom was an artisan.

Derek Brown:

Hey, I'm Ronna.

Rana:

In this episode, Derek will be talking through his childhood

Rana:

and career path in which he found his passion for serving creators.

Rana:

Hope you enjoy this first episode of Starting Bunches.

Derek Brown:

Hey, what's up everybody?

Derek Brown:

This is Derek, your host here at Start Something Founder and c e o of Bunches.

Derek Brown:

First of all, this podcast is meant to encourage all of you listening

Derek Brown:

to take your own leap into starting.

Derek Brown:

Every other week, we're telling the stories of those among us who are

Derek Brown:

pursuing their passions, full-time, writing, music, fashion, tech, and more.

Derek Brown:

I only have an hour with each of them, though.

Derek Brown:

That's not enough to uncover the ins and outs, ups and downs of

Derek Brown:

the story of starting something.

Derek Brown:

Last week we told the story of Trinity and Trinity Moto Tech next week can

Derek Brown:

wait for you to hear about Caroline and her act, Caroline Kidd, as a musician.

Derek Brown:

In between interview episodes, I'm going to tell our story, the story of bunches.

Derek Brown:

I'm gonna try to.

Derek Brown:

Raw, authentic, and genuine as possible.

Derek Brown:

The ups and downs of building a product, raising money, starting

Derek Brown:

a company, looking to have each episode about 15 minutes long.

Derek Brown:

We'll take our time working through this story.

Derek Brown:

I'm also sure that there's gonna be questions along the way as you

Derek Brown:

listen to this story, may not wanna make sure that they get answered.

Derek Brown:

So guess what?

Derek Brown:

We've started a bunch.

Derek Brown:

For Start Something listeners, it's a group chat that we call a bunch.

Derek Brown:

I'll be there answering questions, listening to your

Derek Brown:

feedback, and taking suggestions.

Derek Brown:

You can join us by clicking in the show notes of this episode or visiting us

Derek Brown:

online@startsomething.fm where you can find all of the episodes for this podcast.

Derek Brown:

I also think it would be a disservice if I didn't share my hack.

Derek Brown:

For those of you who listened to the first episode and may be familiar with

Derek Brown:

a bunch of culture, that we ask five questions of guests that appear on the

Derek Brown:

podcast, and they are, if you were a global city, what city would you be?

Derek Brown:

If you were a fruit, what fruit would you be?

Derek Brown:

If you were a beverage, what beverage would you be if you were a genre of music?

Derek Brown:

What genre of music would you be?

Derek Brown:

And last but not least, if you were an animal, what animal would you be?

Derek Brown:

You dear, start something listener.

Derek Brown:

You should know that I am a Nashville, Tennessee Pomegranate, bourbon, neat hip

Derek Brown:

hop dragon kind of person, man, maybe.

Derek Brown:

I don't know if that will show through the story of bunches.

Derek Brown:

Maybe if you know me outside of the podcast or even outside

Derek Brown:

of bunches, maybe that.

Derek Brown:

You don't find that to be accurate?

Derek Brown:

I don't know, but it is part of who I am and part of who I am also really defines

Derek Brown:

a lot of bunches for better or for worse.

Derek Brown:

As the CEO founder, I think a lot of my story is really a part of.

Derek Brown:

The bunch of story, for better or worse, and I was born in New York.

Derek Brown:

I grew up primarily in the rural south, but really throughout the country.

Derek Brown:

We lived so many states.

Derek Brown:

My dad worked for DuPont.

Derek Brown:

We would move from state to state as his job dictated.

Derek Brown:

And for a lot of people, I think that would've been maybe off-putting or a

Derek Brown:

rough childhood or anything like that.

Derek Brown:

And for me it was quite the opposite.

Derek Brown:

Being able to see a lot of the country and experience a lot of what

Derek Brown:

this fantastic nation has to offer.

Derek Brown:

Just experienced the differing peoples from state to state was a pretty

Derek Brown:

cool thing for, for me growing up.

Derek Brown:

I mean, it certainly has impacted my life in ways that I'm still discovering

Derek Brown:

now, even as a 30 something year old living here in Nashville, Tennessee.

Derek Brown:

But I also think that if we fast forward through my childhood and

Derek Brown:

those atrocious middle school years, one of the first exposures to s.

Derek Brown:

Sins was really my mom.

Derek Brown:

Before the divorce, my mom was an artisan.

Derek Brown:

She would shape mold, fire, paint, these little ceramics.

Derek Brown:

She would have molds and a kiln, and she would fire the ceramics, the

Derek Brown:

kiln, and then when they came out of the kiln, she would paint them.

Derek Brown:

Everything from those little cute praying precious moments, figures to.

Derek Brown:

Teddy Bears and Dragons, and then we would do the craft show tour and we would

Derek Brown:

go to the Dogwood Festival, the collared festival, the watermelon festival,

Derek Brown:

the Cresent Theum Festival, primarily throughout Eastern North Carolina,

Derek Brown:

but really a lot of different places.

Derek Brown:

I mean that extra $300, $500, $600 a month, it meant so much to her.

Derek Brown:

It was validation as a craftsperson, it was an identity, doing

Derek Brown:

what she loved professionally.

Derek Brown:

I mean, it led to friendship and a little bit more financial freedom for our family.

Derek Brown:

Just seeing that growing up has really impacted me in, in, in significant ways,

Derek Brown:

really laid the foundation for bunches.

Derek Brown:

Where here at this company we're really looking to help others find that

Derek Brown:

financial freedom, doing what they love, whether it's painting precious moments,

Derek Brown:

figures, creating music, starting a fashion brand, or being passionate

Derek Brown:

about things like cars or the nba.

Derek Brown:

That's really the DNA of the, this company and I, it started at

Derek Brown:

an, at a pretty early age in my.

Derek Brown:

Fast forward a little bit.

Derek Brown:

I studied political science and philosophy in school.

Derek Brown:

Knew for certain I was gonna be in the political arena, primarily in

Derek Brown:

the international politics arena.

Derek Brown:

Foreign policy was really a passion of mine and to an extent still is, but

Derek Brown:

a series of changes in my life led.

Derek Brown:

To being a software engineer.

Derek Brown:

I was self-taught as a software engineer and really viewed

Derek Brown:

code as a creative outlet.

Derek Brown:

Started with games and then moved to the worldwide web in the nineties

Derek Brown:

and eventually became a career.

Derek Brown:

I applied to a small business in Eastern North Carolina

Derek Brown:

on Craigslist of all places.

Derek Brown:

This was what year?

Derek Brown:

2007, 2000.

Derek Brown:

And then worked at a place called Gander Mountain, which is

Derek Brown:

R EI Best Pro Shop, et cetera.

Derek Brown:

And then really the career, my career and life changed when I ended up LinkedIn.

Derek Brown:

At LinkedIn, I had the pleasure of leading a team responsible for what was

Derek Brown:

called talent solutions or Team money, or the recruiter software product.

Derek Brown:

I left LinkedIn after about 18 months.

Derek Brown:

In my leadership role there for a company called apar, which is in the wealth

Derek Brown:

management space, I ha had the distinct privilege to serve as VP of product

Derek Brown:

development there, which meant that I ended up leading product management,

Derek Brown:

large portion of the engineering org, design, qa, et cetera, and then left apar

Derek Brown:

after a couple of years for the startup world, I joined a, a small company called

Derek Brown:

Exec, which you'll hear about in the next episode of the Story of Bunches.

Derek Brown:

And then after the exec.

Derek Brown:

That's where kind of the bunch of story officially began.

Derek Brown:

Even throughout all of that, I always believe that divs and artists and

Derek Brown:

entrepreneurs, they drive society, right?

Derek Brown:

Culture flows downhill is another way I like to put it.

Derek Brown:

They, it flows downhill from urban to rural areas.

Derek Brown:

That is cities start to define culture before it makes its

Derek Brown:

way primarily into rural areas.

Derek Brown:

And then from the creative class to the general populace.

Derek Brown:

And I've.

Derek Brown:

Looked at that.

Derek Brown:

Always wanted to be a creator.

Derek Brown:

Always wanted to help creators because it, it's a way to influence society.

Derek Brown:

It's a way to impact the world in which we live.

Derek Brown:

And who turned onto a lot of this thinking from Richard Florida, who

Derek Brown:

wrote the creative class, Kevin Kelly's, thousand True Fans, like those

Derek Brown:

are both pretty seminal works that.

Derek Brown:

Shifted my entire worldview into thinking about creators and creatives and artists

Derek Brown:

and entrepreneurs, and how they Im impact the world in which we live.

Derek Brown:

Even started to work on this pretty early through college, I started an

Derek Brown:

artist in residence program at my local church and really sponsored musicians.

Derek Brown:

We even ran a music venue in Eastern North Carolina as bands

Derek Brown:

would tour the East coast.

Derek Brown:

They didn't have a lot of places to go between Washington, DC and Atlanta in

Derek Brown:

Greenville, North Carolina, which is.

Derek Brown:

School being just off of Interstate 95.

Derek Brown:

It was a pretty convenient kinda layover spot.

Derek Brown:

We would house artists, musicians, we would take them out to pizza at two in

Derek Brown:

the morning after a show, et cetera.

Derek Brown:

But it was just this beautiful place and time in my life.

Derek Brown:

We were hosting artists and musicians on their way further south after a tour

Derek Brown:

of North and being able to hear their stories and help them along the way.

Derek Brown:

Free housing is pretty great when you're on tour that.

Derek Brown:

Pretty much before the tech career, the end of my interactions with a

Derek Brown:

lot of creatives and artists until really starting bunches in 2019.

Derek Brown:

Really, the idea phase of bunches, it was before it was a registered company,

Derek Brown:

before we had employees or even a product, just a dollar and a dream.

Derek Brown:

Shout out to j Cole, but at the time it was.

Derek Brown:

Just an idea in the back of our heads, like, Hey, something is

Derek Brown:

here, and we'll talk about that as, as well in later episodes.

Derek Brown:

But talk to a bunch of creators.

Derek Brown:

A shout out to Chris Lavish, Mike Staub from Bad Mary, Eric Kovski, Lewis Chen.

Derek Brown:

We would hear their problems just over and over, regardless if you

Derek Brown:

were Lewis in the dental space, or Eric in the fitness space, or the

Derek Brown:

mike in the music space, or Chris.

Derek Brown:

Chris in the style and fashion space.

Derek Brown:

Just over and over.

Derek Brown:

We heard the same problems again and again.

Derek Brown:

50,000 people will fill a stadium.

Derek Brown:

But if you have 50,000 followers, like brands just shrug their shoulders at

Derek Brown:

it, a thousand person audiences don't matter, or a thousand true fans do.

Derek Brown:

And it's those true fans that oftentimes, Would provide the financial

Derek Brown:

backbone to a lot of people provides.

Derek Brown:

Not only are those thousands true fans, your true fans, but oftentimes

Derek Brown:

they're the first people to listen to a song after you drop it.

Derek Brown:

On Spotify, they're the first people to buy Merck.

Derek Brown:

Once you put the Shopify store up, they're the first people,

Derek Brown:

to buy tickets to your event.

Derek Brown:

The first people to download a PDF course, they're the first people to

Derek Brown:

subscribe to your new channel or your second channel, or whatever it may be.

Derek Brown:

No one knows who they are, and a lot of those early creators that

Derek Brown:

we talked to, you just highlighted that problem over and over again.

Derek Brown:

It was one of these things where that Kevin Kelly worked

Derek Brown:

the thousand true fans just.

Derek Brown:

Really came to light to mind over and over again where it is

Derek Brown:

so much work being a creator.

Derek Brown:

In fact, the work around creation is often more work than the active

Derek Brown:

creation itself with, and that theme, regardless of what vertical you're

Derek Brown:

creating in, was just pretty wild to me.

Derek Brown:

That you could spend hours of your time on crafting a song or a piece

Derek Brown:

of art or getting the look right for a styled pose for your Instagram

Derek Brown:

stream or working on a video, for your YouTube channel, et cetera.

Derek Brown:

But then the work after the work was just.

Derek Brown:

That much more burdensome.

Derek Brown:

It was pretty wild to me when I was diving into this space, and that's

Derek Brown:

the problem that Tome and I and the team here at bunches, that's the

Derek Brown:

problem that we are out to, to serve.

Derek Brown:

And so that's the intro to, to the story of bunches.

Derek Brown:

The story of my quest to serve creators is the story of bunches, but it's

Derek Brown:

also important to know that I am not bunches and bunches is not me.

Derek Brown:

We're not one and the same.

Derek Brown:

I believe that no matter how talented you.

Derek Brown:

No matter your backstory, no matter how hard you try, no matter you know, your

Derek Brown:

education or the trips with your creative mother that you would take as a child, you

Derek Brown:

can't successfully start something alone.

Derek Brown:

And the story of bunches begins with me meeting a young NYU dropout

Derek Brown:

who loved Drake way too much.

Derek Brown:

I mean, that's for the next episode here on Start Something.

Derek Brown:

Thanks for listening, everyone.

Links

Chapters

Video

More from YouTube