In this episode, the first part of an ongoing series, Bunches' founder and CEO Derek Brown starts to tell the founding story of Bunches.
He talks about his childhood, his semi-professional creative mother, and his career path that led him to starting Bunches.
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I also think that if we fast forward through my childhood
Derek Brown:and those atrocious middle school years, one of the first exposures to
Derek Brown:Ys and artisans was really my mom.
Derek Brown:Before the divorce, my mom was an artisan.
Derek Brown:Hey, I'm Ronna.
Rana:In this episode, Derek will be talking through his childhood
Rana:and career path in which he found his passion for serving creators.
Rana:Hope you enjoy this first episode of Starting Bunches.
Derek Brown:Hey, what's up everybody?
Derek Brown:This is Derek, your host here at Start Something Founder and c e o of Bunches.
Derek Brown:First of all, this podcast is meant to encourage all of you listening
Derek Brown:to take your own leap into starting.
Derek Brown:Every other week, we're telling the stories of those among us who are
Derek Brown:pursuing their passions, full-time, writing, music, fashion, tech, and more.
Derek Brown:I only have an hour with each of them, though.
Derek Brown:That's not enough to uncover the ins and outs, ups and downs of
Derek Brown:the story of starting something.
Derek Brown:Last week we told the story of Trinity and Trinity Moto Tech next week can
Derek Brown:wait for you to hear about Caroline and her act, Caroline Kidd, as a musician.
Derek Brown:In between interview episodes, I'm going to tell our story, the story of bunches.
Derek Brown:I'm gonna try to.
Derek Brown:Raw, authentic, and genuine as possible.
Derek Brown:The ups and downs of building a product, raising money, starting
Derek Brown:a company, looking to have each episode about 15 minutes long.
Derek Brown:We'll take our time working through this story.
Derek Brown:I'm also sure that there's gonna be questions along the way as you
Derek Brown:listen to this story, may not wanna make sure that they get answered.
Derek Brown:So guess what?
Derek Brown:We've started a bunch.
Derek Brown:For Start Something listeners, it's a group chat that we call a bunch.
Derek Brown:I'll be there answering questions, listening to your
Derek Brown:feedback, and taking suggestions.
Derek Brown:You can join us by clicking in the show notes of this episode or visiting us
Derek Brown:online@startsomething.fm where you can find all of the episodes for this podcast.
Derek Brown:I also think it would be a disservice if I didn't share my hack.
Derek Brown:For those of you who listened to the first episode and may be familiar with
Derek Brown:a bunch of culture, that we ask five questions of guests that appear on the
Derek Brown:podcast, and they are, if you were a global city, what city would you be?
Derek Brown:If you were a fruit, what fruit would you be?
Derek Brown:If you were a beverage, what beverage would you be if you were a genre of music?
Derek Brown:What genre of music would you be?
Derek Brown:And last but not least, if you were an animal, what animal would you be?
Derek Brown:You dear, start something listener.
Derek Brown:You should know that I am a Nashville, Tennessee Pomegranate, bourbon, neat hip
Derek Brown:hop dragon kind of person, man, maybe.
Derek Brown:I don't know if that will show through the story of bunches.
Derek Brown:Maybe if you know me outside of the podcast or even outside
Derek Brown:of bunches, maybe that.
Derek Brown:You don't find that to be accurate?
Derek Brown:I don't know, but it is part of who I am and part of who I am also really defines
Derek Brown:a lot of bunches for better or for worse.
Derek Brown:As the CEO founder, I think a lot of my story is really a part of.
Derek Brown:The bunch of story, for better or worse, and I was born in New York.
Derek Brown:I grew up primarily in the rural south, but really throughout the country.
Derek Brown:We lived so many states.
Derek Brown:My dad worked for DuPont.
Derek Brown:We would move from state to state as his job dictated.
Derek Brown:And for a lot of people, I think that would've been maybe off-putting or a
Derek Brown:rough childhood or anything like that.
Derek Brown:And for me it was quite the opposite.
Derek Brown:Being able to see a lot of the country and experience a lot of what
Derek Brown:this fantastic nation has to offer.
Derek Brown:Just experienced the differing peoples from state to state was a pretty
Derek Brown:cool thing for, for me growing up.
Derek Brown:I mean, it certainly has impacted my life in ways that I'm still discovering
Derek Brown:now, even as a 30 something year old living here in Nashville, Tennessee.
Derek Brown:But I also think that if we fast forward through my childhood and
Derek Brown:those atrocious middle school years, one of the first exposures to s.
Derek Brown:Sins was really my mom.
Derek Brown:Before the divorce, my mom was an artisan.
Derek Brown:She would shape mold, fire, paint, these little ceramics.
Derek Brown:She would have molds and a kiln, and she would fire the ceramics, the
Derek Brown:kiln, and then when they came out of the kiln, she would paint them.
Derek Brown:Everything from those little cute praying precious moments, figures to.
Derek Brown:Teddy Bears and Dragons, and then we would do the craft show tour and we would
Derek Brown:go to the Dogwood Festival, the collared festival, the watermelon festival,
Derek Brown:the Cresent Theum Festival, primarily throughout Eastern North Carolina,
Derek Brown:but really a lot of different places.
Derek Brown:I mean that extra $300, $500, $600 a month, it meant so much to her.
Derek Brown:It was validation as a craftsperson, it was an identity, doing
Derek Brown:what she loved professionally.
Derek Brown:I mean, it led to friendship and a little bit more financial freedom for our family.
Derek Brown:Just seeing that growing up has really impacted me in, in, in significant ways,
Derek Brown:really laid the foundation for bunches.
Derek Brown:Where here at this company we're really looking to help others find that
Derek Brown:financial freedom, doing what they love, whether it's painting precious moments,
Derek Brown:figures, creating music, starting a fashion brand, or being passionate
Derek Brown:about things like cars or the nba.
Derek Brown:That's really the DNA of the, this company and I, it started at
Derek Brown:an, at a pretty early age in my.
Derek Brown:Fast forward a little bit.
Derek Brown:I studied political science and philosophy in school.
Derek Brown:Knew for certain I was gonna be in the political arena, primarily in
Derek Brown:the international politics arena.
Derek Brown:Foreign policy was really a passion of mine and to an extent still is, but
Derek Brown:a series of changes in my life led.
Derek Brown:To being a software engineer.
Derek Brown:I was self-taught as a software engineer and really viewed
Derek Brown:code as a creative outlet.
Derek Brown:Started with games and then moved to the worldwide web in the nineties
Derek Brown:and eventually became a career.
Derek Brown:I applied to a small business in Eastern North Carolina
Derek Brown:on Craigslist of all places.
Derek Brown:This was what year?
Derek Brown:2007, 2000.
Derek Brown:And then worked at a place called Gander Mountain, which is
Derek Brown:R EI Best Pro Shop, et cetera.
Derek Brown:And then really the career, my career and life changed when I ended up LinkedIn.
Derek Brown:At LinkedIn, I had the pleasure of leading a team responsible for what was
Derek Brown:called talent solutions or Team money, or the recruiter software product.
Derek Brown:I left LinkedIn after about 18 months.
Derek Brown:In my leadership role there for a company called apar, which is in the wealth
Derek Brown:management space, I ha had the distinct privilege to serve as VP of product
Derek Brown:development there, which meant that I ended up leading product management,
Derek Brown:large portion of the engineering org, design, qa, et cetera, and then left apar
Derek Brown:after a couple of years for the startup world, I joined a, a small company called
Derek Brown:Exec, which you'll hear about in the next episode of the Story of Bunches.
Derek Brown:And then after the exec.
Derek Brown:That's where kind of the bunch of story officially began.
Derek Brown:Even throughout all of that, I always believe that divs and artists and
Derek Brown:entrepreneurs, they drive society, right?
Derek Brown:Culture flows downhill is another way I like to put it.
Derek Brown:They, it flows downhill from urban to rural areas.
Derek Brown:That is cities start to define culture before it makes its
Derek Brown:way primarily into rural areas.
Derek Brown:And then from the creative class to the general populace.
Derek Brown:And I've.
Derek Brown:Looked at that.
Derek Brown:Always wanted to be a creator.
Derek Brown:Always wanted to help creators because it, it's a way to influence society.
Derek Brown:It's a way to impact the world in which we live.
Derek Brown:And who turned onto a lot of this thinking from Richard Florida, who
Derek Brown:wrote the creative class, Kevin Kelly's, thousand True Fans, like those
Derek Brown:are both pretty seminal works that.
Derek Brown:Shifted my entire worldview into thinking about creators and creatives and artists
Derek Brown:and entrepreneurs, and how they Im impact the world in which we live.
Derek Brown:Even started to work on this pretty early through college, I started an
Derek Brown:artist in residence program at my local church and really sponsored musicians.
Derek Brown:We even ran a music venue in Eastern North Carolina as bands
Derek Brown:would tour the East coast.
Derek Brown:They didn't have a lot of places to go between Washington, DC and Atlanta in
Derek Brown:Greenville, North Carolina, which is.
Derek Brown:School being just off of Interstate 95.
Derek Brown:It was a pretty convenient kinda layover spot.
Derek Brown:We would house artists, musicians, we would take them out to pizza at two in
Derek Brown:the morning after a show, et cetera.
Derek Brown:But it was just this beautiful place and time in my life.
Derek Brown:We were hosting artists and musicians on their way further south after a tour
Derek Brown:of North and being able to hear their stories and help them along the way.
Derek Brown:Free housing is pretty great when you're on tour that.
Derek Brown:Pretty much before the tech career, the end of my interactions with a
Derek Brown:lot of creatives and artists until really starting bunches in 2019.
Derek Brown:Really, the idea phase of bunches, it was before it was a registered company,
Derek Brown:before we had employees or even a product, just a dollar and a dream.
Derek Brown:Shout out to j Cole, but at the time it was.
Derek Brown:Just an idea in the back of our heads, like, Hey, something is
Derek Brown:here, and we'll talk about that as, as well in later episodes.
Derek Brown:But talk to a bunch of creators.
Derek Brown:A shout out to Chris Lavish, Mike Staub from Bad Mary, Eric Kovski, Lewis Chen.
Derek Brown:We would hear their problems just over and over, regardless if you
Derek Brown:were Lewis in the dental space, or Eric in the fitness space, or the
Derek Brown:mike in the music space, or Chris.
Derek Brown:Chris in the style and fashion space.
Derek Brown:Just over and over.
Derek Brown:We heard the same problems again and again.
Derek Brown:50,000 people will fill a stadium.
Derek Brown:But if you have 50,000 followers, like brands just shrug their shoulders at
Derek Brown:it, a thousand person audiences don't matter, or a thousand true fans do.
Derek Brown:And it's those true fans that oftentimes, Would provide the financial
Derek Brown:backbone to a lot of people provides.
Derek Brown:Not only are those thousands true fans, your true fans, but oftentimes
Derek Brown:they're the first people to listen to a song after you drop it.
Derek Brown:On Spotify, they're the first people to buy Merck.
Derek Brown:Once you put the Shopify store up, they're the first people,
Derek Brown:to buy tickets to your event.
Derek Brown:The first people to download a PDF course, they're the first people to
Derek Brown:subscribe to your new channel or your second channel, or whatever it may be.
Derek Brown:No one knows who they are, and a lot of those early creators that
Derek Brown:we talked to, you just highlighted that problem over and over again.
Derek Brown:It was one of these things where that Kevin Kelly worked
Derek Brown:the thousand true fans just.
Derek Brown:Really came to light to mind over and over again where it is
Derek Brown:so much work being a creator.
Derek Brown:In fact, the work around creation is often more work than the active
Derek Brown:creation itself with, and that theme, regardless of what vertical you're
Derek Brown:creating in, was just pretty wild to me.
Derek Brown:That you could spend hours of your time on crafting a song or a piece
Derek Brown:of art or getting the look right for a styled pose for your Instagram
Derek Brown:stream or working on a video, for your YouTube channel, et cetera.
Derek Brown:But then the work after the work was just.
Derek Brown:That much more burdensome.
Derek Brown:It was pretty wild to me when I was diving into this space, and that's
Derek Brown:the problem that Tome and I and the team here at bunches, that's the
Derek Brown:problem that we are out to, to serve.
Derek Brown:And so that's the intro to, to the story of bunches.
Derek Brown:The story of my quest to serve creators is the story of bunches, but it's
Derek Brown:also important to know that I am not bunches and bunches is not me.
Derek Brown:We're not one and the same.
Derek Brown:I believe that no matter how talented you.
Derek Brown:No matter your backstory, no matter how hard you try, no matter you know, your
Derek Brown:education or the trips with your creative mother that you would take as a child, you
Derek Brown:can't successfully start something alone.
Derek Brown:And the story of bunches begins with me meeting a young NYU dropout
Derek Brown:who loved Drake way too much.
Derek Brown:I mean, that's for the next episode here on Start Something.
Derek Brown:Thanks for listening, everyone.