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The Happy Way To Find Podcasting Success [S3E126]
Episode 12613th May 2021 • Podcast Pontifications • Evo Terra
00:00:00 00:08:37

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Evo Terra:

Success in podcasting is talked about in zero-sum terms.

Evo Terra:

Do more of this thing, less of these others, and success will come.

Evo Terra:

But success is subjective and relative.

Evo Terra:

We need a better measuring stick.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

We hear a lot about being successful as podcasters, but we don't talk a lot about

Evo Terra:

happiness, being happier as podcasters.

Evo Terra:

Now, everybody measures happiness differently.

Evo Terra:

And of course, yes, getting what you want probably makes you happy, but there's a

Evo Terra:

lot of junk and garbage tied up in want.

Evo Terra:

Me, I equate happiness to contentment, not to be confused

Evo Terra:

with complacency, but contentment.

Evo Terra:

And I try and strive for contentment in my podcasting journey.

Evo Terra:

Now, sometimes getting there towards happiness, towards contentment,

Evo Terra:

whichever word you prefer to use, sometimes doing that, getting there

Evo Terra:

means doing more of some things.

Evo Terra:

Like, for example, you might choose to focus more on your post-production

Evo Terra:

to make your episodes sound that much better so that you are happier

Evo Terra:

with the quality that you put out.

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you'll also make your audience happier doing that, too.

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That's a good thing.

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That's a good thing.

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It might mean investing more in marketing outreach that grows your audience to

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a size that you now feel happy about.

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That's also a valid thing for you to do.

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It might mean building a bigger and better-connected community, making

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more offerings to those members so that you and they are happier with the

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deeper connection that you all have together between your audience and

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your podcast and you, the podcaster.

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Now, sometimes contentment means doing less things like outsourcing tasks about

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your podcast that you really don't enjoy.

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Perhaps things like I outsource correcting my transcripts, for example.

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It might mean cutting ties with social platforms that you just

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really don't enjoy engaging on.

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You've been told to do that because you need to as a podcaster,

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but you just don't like it.

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Maybe you stop doing that, and maybe you just use them differently, only

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perhaps as a distribution platform.

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Or maybe deleting your account altogether.

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Maybe it means reducing your episode output frequency, which will in turn

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lower your stress and anxiety, perhaps, so that you're happier with the

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podcast episodes that you do put out.

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Sometimes getting to a happier place means doing things drastically

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differently, or just a little differently.

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Like maybe, drastically, you want to shift the entire focus of your show.

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If you're not happy with the direction that it's been going, or you're just

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feeling uninspired, you can do that.

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Maybe you can join a network or a collective and then adjust your

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processes, change them up to fit that community or that network's processes

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so that you feel better connected to that collective, you're part of a team,

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and your overall happiness increases.

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Or maybe it's something as simple as changing where you podcast

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in your house or which direction you will face at your desk.

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Or, you know, when you podcast, change the dates and times you do things.

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If that gives you a fresh perspective, that might also

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increase your overall happiness.

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You see, your happiness is just that, your own happiness.

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So take control over it.

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Don't try and chase someone else's definition of what

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success in podcasting means.

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I suggest you podcast in a way that makes you as happy as you can be.

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Now, by my count, there are eight remaining episodes of Podcast

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Pontifications for season three.

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That's it.

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Just eight, Then I'm going to take a few weeks off, as you know, I will

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come back with season four in July.

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Speaking of change and very great happiness, I think you're

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going to find season four filled with both of those things.

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And for both of us.

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For those of you who have opted into a membership at buymeacoffee.com/EvoTerra,

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you are going to get a sneak peek of some of those opportunities for deeper

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engagement and other sorts of things we're doing tomorrow, as a matter of fact.

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So if you've been considering a membership, but have yet to pull

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the trigger, now is the time.

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That's it.

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There are no episodes of Podcast Pontifications from me, or anyone

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for that matter, on Friday.

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So I shall be back on Monday with yet another Podcast Pontifications.