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Data Driven Storytelling For Public Sector
Episode 4116th December 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:45:34

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Welcome to the Age of Insight, when data informs action.

Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner. 

In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communication strategy. 

Stay tuned to hear: 

  • Why data tells the best stories
  • How to rocket engagement rates by leaning into insight
  • What we can learn from Spotify about data driven storytelling 
  • 7 ways to use your data for storytelling 
  • I interview a data driven journalist about the changing face of media and PR


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.