Welcome to the Age of Insight, when data informs action.
Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner.
In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communication strategy.
Stay tuned to hear:
Why data tells the best stories
How to rocket engagement rates by leaning into insight
What we can learn from Spotify about data driven storytelling
7 ways to use your data for storytelling
I interview a data driven journalist about the changing face of media and PR
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.