Isaac Ho joins me, Todd Smith, for a deep dive into the world of high-ticket sales and transformative coaching. We kick things off by exploring how sales isn't just about transactions—it's the first step in a healing journey for clients. Isaac shares his remarkable transition from personal trainer to business owner, revealing how he consistently generated significant revenue while maintaining a focus on serving his clients' deeper needs. We discuss the importance of mentoring and the value of building systems that support not just business growth, but personal evolution as well. Throughout the conversation, we highlight the intersection of mindset, sales, and healing, emphasizing how embracing one's unique journey can lead to profound changes in both life and business. Join us as we unpack these concepts and share insights that can help you navigate your own path to success.

Takeaways:

1. Sales is not just about transactions; it's the first coaching conversation that can lead to healing.
2. Building a successful coaching business requires understanding that effective systems and mentorship are more critical than acquiring endless certifications.
3. The journey of personal growth often involves navigating emotional pain, which can be transformed into powerful motivation for change.
4. True personal transformation comes from aligning your business with your values and serving clients who resonate with your mission.

Companies mentioned in this episode:

1. LA Fitness
2. Results Fitness
3. Bally Total Fitness
4. Orange Theory Fitness
5. Domino's
6. Onnit

Now I sold $60,000 coaching packages in every realm.

The whole healing is the same.

So sales is actually like they say, sales is the first coaching conversation you ever have with the client.

It's also healing.

I consistently made half a million to three quarters of a million a year working with about 20.

So I had multiple gym owners from across the nation reach out to me basically by systems.

So not only was I building my own systems at LA Fitness, I was consulting for other gyms building their system.

Hello and welcome to the Evolving Potential podcast.

This is episode number 31.

Today I have on the show Isaac Ho.

Isaac is a health expert, gym owner and sales and mindset coach specializing in high ticket sales.

Isaac became a personal trainer at the age of 17, got certified in boxing and kickboxing and got some mentors and became the head trainer of LA Fitness where we met.

By the age of 22, he took a leap and started his own gym for which he was able to make six figures in his first year.

He hired business coaches, mindset coaches, sales coaches and more.

Ended up moving into high ticket sales and mindset coaching to start selling nearly $20,000 packages.

As he became the expert, others sought his help and he began consulting and business coaching.

And outside of his desire to grow his business, he's accumulated enough certifications to fill his gym wall.

From functional diagnostic nutrition to enneagram to neural link to counter strain.

I could go on and on.

He's now the owner still of a business called biometry and regularly coaches people as well as lets his business run through successful systems.

So thank you for being here, Isaac.

Hey, thanks for having me, Todd.

So good to be here with you.

Absolutely, man.

So let's go straight into how do you start a business after being the head trainer?

How do you go from trainer mindset to becoming a business owner and then six figures?

Like what?

What the heck?

Funny, man.

It's like I never wanted to be a business owner.

So like when I started personal training at 17, I just wanted people to personal train with me, right?

And so I was at, you remember Bally Total Fitness?

This is way back.

This is like in the data.

So yeah, so like Valley Total Fitness, that's where I started.

And it was like there was something called PT Fundamentals and they're like, okay, who can sell, who can sell their first training package?

And I got an award from PT Fundamentals for being the best in sales.

Now all I did was manage to sell the first out of all the 50 people that came in on the new hires.

But I was the first one to sell.

And that was like the last sale I actually ever made.

Like at Valley.

It was so bad, dude.

Like I made like two sales total.

And so I was like, I really want people to train with me, but there's something about just giving people information, it doesn't work.

And so people would do these consults.

It was, I was the cold caller.

Like you signed up at the gym, I would take the call up and I'd say, hey, you have a free personal training package.

So I did that at 17 and 18, so like you can imagine, great for my self esteem.

And so I was bringing all these people in on this super skinny kid because my background's in kickboxing.

It's a weight class thing.

They don't look like I belong in the gym.

I look like this really skinny kid that's given out fitness oriented.

Like why is this kid?

It was not like a fun time for me.

I just really wanted to serve people.

I wanted to help them have the kind of transformation I had.

Because I was overweight when I was eight years old, I was 155 pounds.

So you know, you know what that's like because you have an amazing transformation story.

Been there.

I wanted people to have the same kind of experience I did in my body where I started feeling good enough to either wear certain clothes, take off layers, just have this experience.

But I couldn't get anyone to sign up with me.

And so I went to LA Fitness.

And you and I talked about this before.

It's like this huge miracle where like I actually quit personal training was at tcc.

A community college guy comes up to me from B and is like, I'm not there anymore.

He's like, come to LA Fitness, I'll get you a job here.

You don't have to sell.

So I went to LA Fitness because I didn't have to sell.

Then what happened is the longer I was there, the more I realized that there was a ceiling to how much I'd be able to help people.

So you remember I had the kettlebells, I had the sleds, I had the sandbag safety, squat bar, trap bar.

I had a, like a whole gym inside of LA Fitness because I was really focused on delivering the top best experience.

I was going to seminars I couldn't afford to go to, living at home, doing all sorts of crazy stuff.

And so when they said, hey, you have to go back to one on one personal training, that is when I drew the line.

I was like, no, I can't do that.

Anymore because I've been training four people on custom programs for years at that point.

And I flew to California and I studied with the gym.

It was like rated the number one gym in the United States.

It was called Results Fitness.

I studied with them on their program design course and that's how I would have four people on separate programs, all doing their own plyo work, all doing their own, they called it elasticity work, all doing their own strength work.

And I was used to that output and I was studying with Olympic strength coaches.

I had a great mentor called Tim Vagin, who introduced me to Luca Holtzovar.

So my level of training, my level of desire was so peaked that when they were like, like, I was just at that job because I'd been there.

And I took a huge leap of faith when they said, hey, like basically closing the door and you being able to practice the way that you practice fitness with people, I was like, well, I don't want to do that.

I didn't know what I was going to do.

But I just told people in my life, like, that door is closing.

You know, you know what?

That's like, hey, that door is closing for me.

I'm going into a new door.

And so then what happened was there's this trainer and he said, hey, why don't you just bring any clients that want to work with you to my gym and you just run some classes for me and we'll just call that a trade.

You can use my space and you can have rent free access.

You just have to come in and run some classes for me.

Because he wanted to have a business, not a job.

And at that point, how many trainers?

And so he was like, here's an opportunity.

I'll help this guy get a business and then I'll also have more of a business.

So then that relationship turned into something and I ran into a same kind of peak thing there where he was like, oh, I had to redo all his programming because people were getting hurt.

And then people started coming to my classes and it got to a point where I had like 50 something people in my boot camp, man.

And he had like 10.

And he goes, where's my gym?

I know how many members I have.

Where are they?

He realized really fast that if I left it was gonna be bad for him.

And so he texted me overnight one night and he was just like, hey, you don't have to come in and run any classes anymore.

You can still work with your clients.

You just have to do it after like 8:30pm when I'm done with all my classes, right?

And I was like, well, that's not gonna work for me, because I was putting my clients inside of the training program.

That's what I was rewriting the training program.

I was customizing things for them.

And so how I really became a business owner, man, was that it kind of was left no choice.

I was left no choice where I wanted to go in my life.

And a lot of times, I'll meet people at seminars, and they'll be like, wow, how did you know?

Like, you had to go on your own path when you were young?

And I was like, well, I didn't know.

You know, I started as a personal trainer at 17.

I studied network administration.

When I was 15.

People were like, wow, how did you know that computers wasn't for you?

And I was like, well, I just hated it every day.

And I didn't go, I'm so cool.

I'm an entrepreneur.

I'm a rogue.

I'm like a.

You know, I'm an outlier.

Like, there is none of that in my life.

It was simply going, what's around me right now, that makes sense for me.

We talk about flow.

That's something you talk a lot about.

And I just went like, which of these things can I get myself to flow towards?

That feels like it lights me up.

We'll talk about dopamine later.

We have to, because if we talk about plant medicine, we got to talk about dopamine.

But, yeah, it's the same ideas.

Like, you can get high on your own supply of dopamine.

That's actually what you do.

When you follow flow state, you can get so high that you can become manic, which is something that's actually happened to me before.

Okay, then if you look at what an antipsychosis medication is, it actually is just a dopamine reducer.

So, like, that's all inside of metabolism.

So, anyway, we'll probably get into that.

The long story short, man, is that I had a lot of mentors.

Like, every time I wanted to go somewhere, I found someone who already did it.

I sold seven $60,000 coaching packages in every realm.

Health and fitness, business consulting, emotional wellness.

A lot of people go, you can sell $60,000 emotional wellness programs.

Absolutely.

You can.

That's just like processing emotions.

You can sell $60,000 GI programs.

Absolutely.

You can sell 60,000.

It's like, sales is sales, and then showing up is showing up.

But you have to understand is the fundamentals that makes that available.

And we talked about beyond effort Right.

That was something in your email.

You're like, I want to talk about beyond effort.

Because effort is just table stakes.

Like, I was sleeping in my car.

I was not able to make it home.

I was so tired.

You've been there, you know that.

Yeah.

You fall asleep at your table.

That's just old table stakes.

So, like, when people are like, oh, I'm a hard worker, it's like, that's awesome.

That gets you at the table to play.

Now you want to understand what else you need?

Well, you need identity, you need mentorship, you need to understand the laws of the universe, you need to understand dimensions, you need to understand.

There's something inside of trimetrics that I talk about.

You need to understand soft skills, hard skills.

So I put some of these things down in front of me because those are things that maybe you'd want to talk about.

But yeah, answer to your question, yeah.

And so was that something really challenging for you to get into the mindset of, I'm going to build now a system instead of just working harder?

Because you've probably been working very hard, working multiple clients back to back to back.

Now all of a sudden you're a gym owner and working hard is an endless pursuit that can burn you right straight into the ground.

I was super fortunate, man, that my mentors, they started me off on a model that was very low.

It was like we were making, we were making pizzas, dude.

We weren't making five star meals, you know?

So like my clients who that I have the blessing of working with, like, I got one client's got over 200 employees, 16 Domino's stores.

Okay.

So, you know, multiple seven figures a month.

They don't make a complex product.

They make pizzas even.

That's hard for 200 people to run a month, right?

Like 200 people, like, he doesn't even know the first name of a lot of people that work for him, unfortunately.

So, like I was making pizza.

So, like behind me, I got my first training team.

Man, I was so blessed.

At like 23, I got like five people working for me.

Okay.

At 23, got a great picture.

I just love it.

It was gift, it was framed.

It was given to me by one of my great friends and a trainer of mine.

I built a boot camp system.

Because the first thing I did when I was working to be able to train four people at one time, I built drop down menus in Google sheets, like custom.

Okay.

And then gym owners started coming to me, consulting with me, going like, I want to be able to do that?

How are you able to show up and then just pick an exercise based off of that category?

And I was like, why built a system?

And so I had multiple gym owners from across the nation reach out to me and basically buy systems from me.

So not only was I building my own systems at LA Fitness, I was consulting for other gyms, building their systems.

When I went to Results Fitness program design seminar, I met a guy and he was just like, dude, I don't know how your brain works like this.

I don't know how you do this.

And I helped him do his homework for the class.

And later on, he hired me to consult and build his systems out multiple times through the.

Through the years.

And so I've just been consulting for people for so long, man.

Since I was like 22 or 20, 21 when I was at LA Fitness.

20 and 21, I was consulting four systems.

And so when I made the boot camp system, I built a really complex boot camp.

Like, even by today's standards, it would be way complex.

We got density training, we got lactic acid training.

We got metabolic disruption between lactic acid.

My boot camps ripped.

And so if you go to my website and you look at my before and afters and you see people, it's like, that's great.

And then I eventually outgrew that because I'm.

I kept learning, I didn't stop learning.

And I'm a Titleist performance coach.

I've got so many different certs.

Like, the problem becomes.

It's like you get into steel mace, you become in the steel club.

Like, when.

I don't know if you know.

On it by Aubrey Marcus.

A lot of people know Joe Rogan's podcast and things like that.

Like, I'm certified in their training systems, their steel Mace, their steel club to durability.

When I went there and I took their course, I rewrote their steel Mace program for them that weekend because it was just not well organized and it wasn't as teachable as, like, they just hadn't been teaching as many people.

And I had a good grasp on those kind of things.

So I love systems.

Like, systems have always been my thing.

And fortunately for me, like, we talked a little bit about this, it's like every system, if you're making a pizza, it's different than being an artist.

So when we talk about business, it's like people think business is scale and systems.

When people say they want a business, a lot of times what they really say is, is I want to be my own Boss.

And I'm willing to have a job that's different.

So, like, my business that I own is my gym.

I don't go there and I don't fulfill, okay, my art.

My values are around healing and performance.

I don't scale those.

The reason I don't scale those is because the best things can't be scaled.

Best things can't be scaled.

So the best Michelin star restaurant dinners is like, you go there because you want that specific chef to cook it in that specific way.

Now, they can get very close.

You can have someone else make it, but like, hugs from your kids.

Don't scale.

We all know that they say the best things from God don't scale.

That's something that I've heard multi people that are almost billionaires tell me.

And they're like, a lot of men and a lot of dads and a lot of business owners are trying to get everything to scale.

Understand that, like, if you want to build something for scale that's systemized like a domino's pizza, that's different.

And that means, like, I'll tell you, a lot of these guys that are really wealthy, they're fantastic people, they walk around really dead inside.

Because the domino pizza does not feed the values.

Doesn't feed their values.

They have to go get those values met somewhere else.

But having 200 employees and having just that kind of business structure, it takes a lot of focus, it takes a lot of energy.

And if you're down even just a little bit as the owner, like, people start to sense that.

And so they can't be down, but they have to find a way to lift themselves up.

Does that make sense?

Because they can't get their values met in their business.

The business is set by corporate standards.

Everything's set.

Their pricing set, their cost is set, their promotions are set.

Pricing, everything, okay?

And so a lot of people don't understand.

It's like, if you want a business, go create a burger shop, Create a decent burger, not the best burger, and then scale that burger shop and hire teenagers to do it.

That's a great business.

Okay?

If you want to be an artist and you want to live your values in your business, then you need to become a completely different animal.

So, like, I'm the kind of animal where it's like, I consistently made half a million to three quarters of a million a year working with about 20 clients.

That's the kind of animal that I am.

And that's because I'm like, an artist, okay?

Now people are like, you want to scale that.

I want to scale that.

I'll tell you what I would scale.

I would scale some of my simple products or my simple businesses.

People come to me for GI stuff.

I'm like, cool, I got some scalable stuff you can do.

But if we're going to look at blood work and we're going to look at stool and we're going to look at urine and we're going to look at all these other things inside of human performance, now we're looking at it at a doctor's level and eventually AI is going to be able to help us scale that.

AI is great for that.

But until we get to that point where we're so confident in a brain being that smart that you can see scale that to make it a good burger.

It's not the business that has the skills.

And I know that there are people that do it, but I've seen people that are top Instagram people.

And I've had clients go to them and get health and fitness protocols for their medical, for their children.

And they have gotten zero results on that.

In fact, they got worse.

And I've looked at those programs with my consultants.

It's the same exact copy paste program given to that person for over a year.

You hear this all the time about fitness.

People just copy paste, copy paste, the same thing.

They say it's custom.

Nothing's custom.

Do doctors do that too?

All the time.

I'm talking about medical doctors.

I'm talking about functional medicine.

I'm talking about naturopath.

Doctors do this.

And so there's a difference between you and.

I talk a lot about integrity.

Like it doesn't align with my values to do it that way.

Now some people, it's totally fine and like they go to bed and they rest their head and they're like, I got a business and you know, I sleep on my bank account and all those things.

But for me, for my soul.

We're going to talk about spirit later.

Earth.

So ancestral soul, eternal soul, doesn't work for me.

Right.

We can talk about those three souls, you know, if that's something.

So I want to go back to it sounds like what you were describing was something like a minimum viable product.

So like creating something, it's just, it's just easy, it's simple.

It's not all crazy, it's not all super hard to fulfill.

Nice and simple.

Create a business system.

So I think a lot of people are convinced that, as you said, they are business owners.

And so now they have some sort of sense of freedom.

But most likely they're self employed, which means they're, they're their own boss, which means they actually don't have any time off, which means they're actually working their asses off, which is not any better.

It's actually sometimes worse for people.

Often worse for people.

So how does someone go from self employed to business owner with business systems?

How do they start learning this stuff as you have?

Well, the minimum viable product is something you have to accept, right?

It's like no one goes to Orange Theory Fitness because it has the best workouts on the planet, right?

But you go and you get something.

They got a minimum product.

It's like, you know, your wife was part of a kickboxing franchise.

It's like I trained with a kickboxer who owned the world champion title before N Fairtex.

So literally he lost his title to Fairtex and then no one could be fair text now everyone else.

It's like he can't.

He doesn't go in and create a product that is like a franchise product.

Everything he does is at such a high level.

And if he wanted to scale, then he has to be like, ah, I've got a white belt and I've got a yellow belt.

And here's the testing.

And if these kids can pass the testing, like the only way you could move up past the rank I was at in Muay Thai kickboxing was you had to go fight someone.

And if you fought enough times, then he would let you advance.

There's no other way.

He's like, you want a red sash, you go fight someone.

He's like, because how are you going to say you can demonstrate it unless I see you beat someone in the ring?

You see what I'm saying?

And so like, how scalable is that to have your clients coming on the street?

I'm trying to lose 20 pounds, okay?

I want to feel good about my progression.

Awesome.

Let's put you in the ring and see how hard you can get hit in the face, right?

And so it doesn't scale like that way.

And so you just have to be able to.

Willing to say, like, this is what the product is for.

For this is the minimum viable product.

This is the expectation I have, this is the outcome for this specific kind of person.

And then can I make it repeatable?

You know, I've tried both.

Like, I took my son to a kickboxing class.

It was Bass Rudin.

You know Bass Rudin, Okay.

I took him to Boss Rudin's franchise program.

I Don't any of those.

Okay, cool.

It was horrible.

It was horrible.

Not because boss made something terrible.

It was like.

It was.

It was just simply that the instructor was there wearing his white T shirt.

Just like not gonna.

Not gonna demo anything and just have the kids start running around and doing old stuff.

No instruction at all.

Kids were hitting the bag with no gloves on as part of circus.

Just cutting their hands up, you know.

And I was like, okay, I understand that there are 20 kids here and this place is making money.

Not my value.

Like, I didn't get into martial arts or sign my child up for martial arts because I wanted an exercise program.

A lot of people do that.

Like, the art of the martial art is that you instill still values and principles inside you.

Yeah, this.

I learned this from Martin Rooney.

I'm at level two training for Warrior coach under Martin Rooney.

We ran the training for Warrior franchise out of our gym.

Just amazing, amazing program.

Coach.

Yeah.

Okay, cool.

You know, I did that.

I did the level one.

I did the level one.

I did level two at Parisi speed school with Martin when he was still there.

That was an amazing experience in New Jersey, Newark.

And then I got to go to his house and see the letters from Hasbro.

He inspired them to make the Transformer movies because they weren't making enough money on toys.

And so he actually came in and did a speech to the organization and said, you're bigger than a toy.

You stand for this vision.

And he wrote that speech and inspired them to make the movies that saved them.

And he had the letter from the president thanking him for that.

I saw it in his house.

It's super cool.

Had these amazing, beautiful experiences that I appreciate.

But that's something that.

That Martin taught me.

He was like, you have to teach people the art inside of the Marshall.

People are coming to lift weights and they don't have the art inside them.

They don't understand that this is about the other 248 hours a day that they're not in the gym.

They think that they're going to here for two to four hours and that's going to change.

And if they do that, it's okay.

But he's like, if you change what's going on, which is what you and I both love to do in coaching, change what's going on inside here.

So every decision is different, every value is aligned.

Now you're teaching something that's high ticket.

Yeah.

So that leads me right to the thing of then what.

What have you seen in all of your years?

From through business coaching as well as personal training.

That's.

People are constantly sabotaging themselves.

They.

They say that they want the strategy, they say they want the plan, and then you give it to them, and then they don't do it.

Like, what's up with that?

Let's break this down into three areas because it's really interesting.

So I'm a therapist too, right?

So, like healing people that want to heal.

And I'm talking about from emotional abuse, physical abuse.

So number one, if you've got any kind of pain in your body, okay.

And I'm also talking about, I help women that can't conceive, that have miscarriages.

I've helped multiple women actually be able to hold their term and have children.

Okay.

And I do that through neuroimmune, and I do that through coaching.

So there's, there's multiple aspects that are required.

You have to understand the immune system.

Basically, if you have an allergy, you can't have a baby.

Okay?

That.

That's how it works.

Because your immune system starts to attack the fetus.

Think about that.

Oh, gosh.

Yeah.

So you have to understand neuroimmune to really help people with that.

But when it comes to that kind of healing, that person has to take full responsibility, full ownership if they have any blame.

Like, I'm this way, or society has made me this way, or society is holding me back, or we're just.

So how many healers you talk to that blame the way the world is.

Ah, the world's too fast paced.

Oh, everyone's so disconnected.

Oh, everyone's so out of sync.

That's a person who can't heal.

Because what they're actually saying is, I haven't forgiven the experience that I witness in other people.

And so I hold that lack of forgiveness, that sin in my own heart.

Okay.

And if you know anything about forgiveness prayers, that's super toxic because not only do you carry the sin inside you, but you cast the sin onto them.

I can share some, some interesting things about forgiveness experiences, but I've seen literally clients lose three pant sizes by having someone pray forgiveness prayers for them.

It's crazy.

Overnight, their clothes don't fit.

You know, there's so much inside of inflammation.

I mean, that was one of the first coaching programs I did was I taught people how to get out of pain by managing their mindset.

And instead of having knee pain because they overused their knee, they had knee pain because they had a right knee, which is male.

Okay.

Male is right female Is left side.

Your wife probably knows this from ayurvedic herbalism, right?

So they have a right side issue around pain, and it's around their son.

And what is it around when my son doesn't call me on Christmas?

So what are they really saying is the way that I try to get through life by relying on my son isn't working, and so it causes me pain.

So that's really what they're trying to heal.

And just by healing that her pain went away in her knee.

I had done so much manual, so much counter strain, so much advanced physical therapy.

Her therapist had done so much work with her, still couldn't get her out of pain.

We start talking about her son, we start isolating the problem.

I started doing testing around her bioenergy field.

Boom, gone.

So sabotage is blameless.

Like, so in that specific instance, that lady was blaming her son for why she was unhappy.

She was just like, he doesn't call me.

I'm angry at him.

He doesn't love me.

I'm angry at him.

Oh, what am I really mad at?

I'm mad at myself because somehow I lost the communication and the connection.

Think about what that does as a human being, A spirit inside a body that says, I've messed up.

This relationship creates all this pain, all this dysregulation.

Your wife talks a lot about nervous system.

Yeah, nervous system is really important.

The energy that precedes the nervous system is actually the spirit.

Spirit's the electric, conductive life force.

So before it becomes cellular and becomes acetylcholine, it starts off as what?

Spiritual energy.

That makes sense.

Yeah.

So if you just track it, then you understand, like, how do I fix any problem with someone?

Well, it's going to start off spiritually.

And if that electrical chain is dysregulated, it's like one light.

Like, we'll just talk about it now.

Like, what's sabotaging people.

It's one light.

So when you shine a light, the light source is the strongest of the light source.

Right?

Now, if I'm standing back here, like, I have a light on me right now, it's like if I'm closer to the light, you can see me better.

Right.

We're all the way back here away from the light.

And that is.

That is our earth soul.

That's this soul that when you came into this planet, you took a breath.

That's your earth soul.

Now, if I get closer to the light, that's my ancestral soul.

That's everything I inherited from my parents.

That's every decision I've made in this lifetime.

It's all the genes that I have.

It's all the energy of the ancestral, okay?

And if I get right onto the light, I'm at the light source now.

I'm in touch with my eternal soul.

And so they call these three different souls, but they're all one soul.

Hey, Leo.

No, Leo.

Thank you.

I told him earlier.

Sorry about that.

Are you good?

Yeah.

So it's all one soul, and it's three wavelengths as they travel.

And so if you're like, what is my problem?

Why am I blocked?

Well, real simple.

It's like, do you have blame around your family line and your ancestral soul?

Okay, do you have blame around you as a human being and what you're experiencing in this day and age, with your ethnicity and your race and the decisions you've made in your life to this point, with the people in your life?

Do you have blame around your relationship with your creator, your eternal soul?

And if you have any of those, you believe something about yourself and you'll never out create what you believe to be true about yourself.

And you know that from psychology.

So if we come down into the bottom of the field and we play in the.

In the grass with people, it's like, oh, I'm playing this psychology game.

And it's like, well, what am I trying to do here?

I'm trying to get them to believe something that's beneficial for them.

If I go up from above the grass and I'm looking down at them, then it's like, oh, how do these people really feel about themselves in the world?

And how does their Earth soul accept that?

And if I get into the stratosphere of the ozone, I'm even higher up now.

I'm like, if I consider everything this person's been through in their genes and their genetics, just say they've got any Native American blood in them, and people took something from them that was theirs and they never felt like they reclaimed that, and they're bitter.

Well, now that ancestral soul is not doing so good.

Now we got sabotage inside an ancestral level.

Got feelings around loss and grief and mourning that are locked into the genetics that never got processed.

If we go even higher into the eternal soul and we look at what do they believe about the entire world, the entire universe?

What do they believe about God, their creator?

What do they live about?

All higher energies that are gods, if any of that is impure and manifests inside them, what makes really hard to play in the grass?

That's crazy.

So how, how do you feel like you really get people to come to terms with some of this stuff?

Because that's, I mean, to get.

They think they know the answer perhaps.

Right.

And you can't just ask them, are you blaming this?

Are you blaming that?

Can't ask them.

And so.

Yeah, so yeah, you can't ask them.

Yeah, so you ask them.

So this is an example.

Let's say we'll just create a scenario.

You want to do a little role play?

Yeah.

Okay, cool.

So just come up with like a common scenario where a client's coming to you because you work with a lot of different people and they're stagnated in their business.

Just bring me a problem and we'll just.

Yeah, so I'm just really, really struggling.

I don't know, you know, who to, who to trust right now.

And I'm, I'm trying to get help, but I, I kind of want to do everything myself, you know, because I feel like that's just works best for me and I, I just know that I can't.

So I don't know what to do anymore.

Yeah, that sounds really difficult.

How's it feel to do everything yourself?

Is that working?

Uh, not.

Not really.

It's just very overwhelming.

That's cool.

So it's overwhelming.

So do you want a life of overwhelm?

I can't say I do.

No.

No, I don't.

I don't think you do because you're here right now.

Right.

So let me ask you this.

We just learn things and so like what you're learned right now, what you're doing and overwhelmed, that's not you.

So tell me.

It's like you grew up, who in your life, mom, dad, parent, guardian, did everything themselves because they couldn't let go and they were afraid.

Who was it?

Dad?

Yeah.

Yeah.

Okay, cool.

So your dad's running your life right now from your ancestral line.

So do you want your dad to determine your life outcomes?

No, definitely not.

Definitely not.

So that's how fast we do it.

Okay.

So that's, that's, that's how I do it anyway.

And it's like they bring me something and I acknowledge, like if we systemize it.

Because you're, we're talking about systems, okay.

The system that I have, okay, now you got to dance in the system because human beings are not fixed.

Right?

So if I build a specific system for an outcome, I have an expectation.

Okay.

So like if I say we're going to make a bunch of pizzas, you better have a Bunch of ingredients and a bunch of specific ovens to follow the system.

Human beings are not fixed like that.

That makes sense.

So you got to build the world's most complex systems that are invisible because you don't know the expectation of what's going to show up in front of you.

But psychiatrists know this all the time because you got someone who was raped is very different than someone who's drug abused, someone who was left, someone who was cheated on.

You see, the expectation is completely different.

Okay.

But if we follow it the same way, it's like this one.

They have to acknowledge that they have a problem.

They want to change.

You know this.

So it was like you told me the problem.

I try to do everything myself.

Cool.

Well, is that serving me?

Now if I say, is that serving you?

To most people, they'll be like, I have no idea what that means or why'd you say that?

So I don't say that.

Instead, I would just said like, oh, it's like, do you want to do that?

Is that how you want it to play out?

Right.

So I don't want to use a word that distracts their mind from the simplicity of the NLP that I'm using.

If you want to talk about nlp, okay, that's really important because a lot of coaches take coaching courses.

They go, we're just here to see what's serving you.

I'm like, as soon as you say that word, serving you.

People have so much around service.

I don't know if you knew that.

Now, I was a busser and it was one of the best jobs I ever had.

I was a Mongolian.

Real show.

I love service.

But a lot of people do not like the word servant.

Oh, they hate it.

Me, I love the idea of being a high servant.

It's like a high servant of the high house gets to wear the best clothes.

And they do it because they represent the house and the house is the highest level of service.

And so when you wear something like this, it's not for you.

It's because you're reminding the person in front of you that you are serving them at a high level and they are worthy of receiving service of someone that is in a tuxedo.

That makes sense.

Mentality is a whole mindset.

But a lot of people don't understand that.

So you lose them with the languages.

So I pick every word very specifically.

So once that person is like, no, that's not the outcome I want, then they have to understand that they're borrowing that from a different spirit.

Their earth spirit right now is saying, I don't like that way this is playing out.

That's why I'm paying money to try not to be here.

That's why I'm spending time, energy, I'm spending my life source right now as an earth spirit to figure this out.

You see that whether it's overweight, whether it's business, whether it's anything.

And then the second thing they say is, but I don't understand how spirituality works.

And so I'm going to try to figure it out with my same way I've been figuring it out.

So then simply I just go, oh, well, did you want to look at this?

Okay, great.

So let me just introduce an idea here that you got some borrowed energy.

That's it.

You borrowed it from up the stream, up the wavelength.

Okay, cool.

So now you borrowed it from whom?

Ancestral.

Who was it?

It was my dad.

Oh, cool.

You borrowed that from your dad.

Awesome.

So now do you want to keep living in that wavelength or do you want to move a little bit so that wavelength passes you and you can look at your eternal soul and you can say, that's actually what I want to receive prosperity and abundance.

And then I will give you a very practical way to do that if we're in that conversation.

Cool, Cheers.

Hopefully you like that.

No, I do, I do.

And like, and you know, in personal story, you know, to.

And I'm sorry Sam, but I'm gonna say is like, so I did NLP course.

I did a week long NLP course in Vegas.

And when I came back, I did some practice with Sam and there's a specific technique, it was releasing negative emotions.

And we went through and I don't remember the exact word, the order matters very much so.

But it was like releasing fear, releasing anger, releasing guilt.

And within three weeks, I don't want to exaggerate, let's say, let's say three to four weeks, five weeks maybe she lost 30 pounds.

Like it was just like, what in the hell?

And she.

And, and it was, and it was so weird because we went through and it was like there was no specific.

Like if you go back and try to figure out where it's coming from and you're doing like visualizations and stuff.

It was like this blob in the middle of nowhere.

But it, but it was, but it, it meant so much.

It was like attached to so much.

And it was like.

And all of a sudden like we, we, we move past this, we learn from it, and all of a sudden it's like, the fuck was that?

I don't even know.

And then it's like, whatever that was, it was attached.

It was the very powerful energy that was going on.

And it was.

It was holding her down and she was gaining weight and all these things.

And now all of a sudden it's like, get rid of it.

And I'm like, what?

I. Yeah, I've been.

I've.

I've loved NLP ever since.

So I haven't used enough of it and in coaching people one on one.

But I have been trying really hard to figure out how to take these concepts and make them more practical for people to learn from, because it is literally life changing.

Yeah.

When healing, that blob is called the steel point.

S T I L L it's still is like you hit this mucus and nothing happens.

And if you're measuring bioenergy, you can measure exactly when it happens.

Like, I know when it happens with something, but for a lot of people, they're just like.

For some reason it was just like murky and then all of a sudden it dropped away and there was a transformation.

That's called the still point.

So when I manipulate tissues, I actually hold things until it's still and then I'll feel the transformation happen underneath my hands.

And then when I let it go, the body changes shape.

And so it hap.

The same healing concept happens when you're doing somatic therapy like nlp.

It happens when you do coaching with someone.

It happens when you put your hands on tissues.

All healing is actually the same.

That's why it's like, it's really funny because we're like, oh, Isaac does sales and mindset and he owns a gym and he's a therapist.

So it's like, why does he do these specific things?

People think they're different.

They're not different.

They're the same exact thing.

Now the avatar is different because if the avatar is coming because they want to have kids, it's different than the avatar that's coming because they're back so bad they can't work in their business.

And that's different than the avatar that wants to lose a hundred pounds.

And that's different than the avatar that's trying to build a business at the next level by not just working harder.

They want to move beyond effort.

They all have to heal something, though.

So all healing is the same.

And so sales is actually healing.

I don't know if you knew that.

Like, they say sales is the first coaching conversation you ever have with the client.

It's also healing.

Because if they're going to leave something of lower in their past to say, yes, I'm going to work with you, then they are going to heal.

And the only way they can make the decision to heal is to actually say, I'm willing to let that go.

I'm willing to take a leap of faith into the next level of my evolution in the soul that I want to live in.

And then that then says, yes, I'm ready to move forward.

And then they give you a piece of faith, which is a down payment.

Think about it.

What is that?

That is bringing something to the altar.

That's all that is.

And, like, how many people, like, well, I'm not going to give you a down payment, but I'm a yes.

How well does that work?

Well, that's because that person's basically saying, I want the transformation, but I have no faith, not willing to bring anything to the altar.

So you have to bring something to the altar.

And it's just so simple.

So, like, a lot of people don't realize, like, all sales is actually healing.

And so whether I'm, you know, working with anybody, we're always selling an idea, like, of someone's best interest.

Like, I think this is in your best interest.

What do you think?

Right.

Is it or is it not?

You got to tell me because it's your life.

Yeah.

And then they say, yeah, it is.

It is in my best interest.

I don't want to be overwhelmed.

Okay, cool.

Well, then we can work with that.

And then we can just.

You tell me where it came from.

And then people know.

Oh, it was my dad.

Okay, cool.

And then what did he teach you by watching?

He taught me that I had to do everything myself because other people are going to mess it up.

And that if I let go for a bit, calamity is going to happen.

Okay, cool.

So, like, do you think what you believe comes true?

Yeah.

Okay, cool.

Then if you want that to be the reality, it will be.

Or we can do some things and it can be different.

I could talk about that all day, man.

I love doing that.

So.

So how do you.

How would you say that you'd handle somebody who you.

You know, that they need a healing, that they need to embrace what it is that you can offer, that you can help, that they're.

They're dealing with some sort of pain or suffering, but there's just a lot of resistance there.

Like, do you feel like you go into the resistance, or do you feel like you kind of let people wait until they're more, you know, at a ready place.

That question, Todd, that is, like, the most insightful question.

So if you look at behavior styles, like disc, right.

You have a high D, like a dominant.

Okay?

So this is the only time someone's a high D. They need you to call them on their.

Okay.

That's super important because they are the most alpha thing in the universe.

They are afraid of everything in their life.

They've made themselves to be super alpha.

And if you're not more alpha than them, they cannot hear you because they need a bigger primate to come in and say, I am.

I am the bees.

Effing knees.

And you are not the bees.

And if you want to be the bees after knees, you gotta stop doing the little you're doing and do the big.

And then people are like, oh, my God.

I've been waiting my whole life to hear that.

Why is that?

Well, that person's a high D. Okay?

Now, if you're not a high D, you're one of the other three types, which is like 80 to 90% of the rest of the world, then.

No, you don't do that.

Instead, here's what you do.

It's like this.

Let's say you're just throw up some resistance, and I'll just do it in real time because that's the easiest way for the viewer to kind of understand.

Sure.

Let's just say you're feeling overwhelmed, but you don't actually want to deal with it.

So just say some, some things.

Kind of like you might see a client that you're like, they're a little resistant.

Yeah.

So I just, I just don't know.

I, I'm not sure if I'm ready to move forward yet.

I just feel like, you know, I, I, I need to think about it some more.

For sure.

Sure.

It's cool, man.

Yeah, I think, I think you do have to think about it.

Let's just sit here and let's just let you feel that, man.

It's tough.

I don't, I don't know what to.

Yeah, well, they have to do well.

They have to feel the resistance.

Right.

And so, like, if I come in there and I push on someone that's pushing, then all we're gonna do is push against each other.

But it's like, oh, yeah, totally.

No, it's like, how long have you been struggling with doing everything yourself?

You're like, my whole life, dude.

Let's just sit with that.

Oh, my gosh.

Your whole life, dude.

You want, like, am I Gonna change that for you.

Are we gonna do that right now?

I don't know.

I don't know, bro.

Are we gonna change your whole life right now in three seconds?

I don't know.

Can we just be with you, man?

And how frustrating this is.

Let's just sit here, man.

As long as it takes.

I just want to be here with you.

I just want to witness your frustration.

And I just close my eyes and I just feel with them.

And you know what happens, man?

Pretty soon they feel a little bit better.

Now there's less resistance, isn't there?

How you feeling now?

Are you feeling any better?

Can I do anything for you, man?

Not just tired of it.

I feel you, man.

Let's just be with your tiredness.

See, I'm not trying to change anything.

I just want to acknowledge.

Because if you understand dimensions, witnessing is in the.

I believe in the 10th.

I have a sheet I got to download and I created like a dimensional portal chart.

If you understand that, then you realize it's like our job as spirits is not to change other spirits.

I don't know if people knew that.

They think we're here to change people.

It's really funny.

No, we're not.

We're just here to live our values and then let people with those values come to ours.

So, like, one of my values is healing.

It's love.

I want to love someone until they love themselves.

And then one day they just go, dude, you showed me how to love myself.

And so it's like you're hurting right now because you have an expectation that you should be big pajamas.

And because you're not big pajamas, because you're doing everything yourself, you kind of hate yourself rough, man.

And now you feel resistant because you resist yourself when you close your eyes.

I don't want to make that any worse for you.

I just want to be here with you.

Let's just be here with you.

And let's just feel that already.

When you're ready.

And if it doesn't change and you're not ready, that's also great too, man.

Because what it.

You know what's going to happen if I push you?

Oh, I'm going to wait for it to buffer.

Very good.

What's gonna happen if you push me?

Okay, cool.

Is it back now?

Yeah.

If I push you, it's not you, it's me.

If you get pulled to it because you want to do it now, it's you.

And I'm not here to imprint my soul onto your soul.

That would be.

That would be A cool thing for me to do if I have a huge ego.

Okay?

But it's not.

What I'm actually here to do is, is stamp my soul onto your soul and make your life my life.

And I learned that the hard way plenty of times.

In fact, plan medicine taught me that.

Because having a big ego and doing all these different things, it was like, dude, I can heal people.

I can do, like, I can change anyone.

Okay, well, let's just ask God, the Creator.

Did he make human beings to come down here and.

And change the other human beings because one human being knew better than the other human beings?

Is that really what God, our Creator, designed us for?

But see, I thought with my ego and my earth soul, that that's.

I was like, wow, he made me.

I've helped people walk again.

I've helped people have children again.

I've helped people see again.

He made me in his image to give this healing.

So anyone I meet should get this healing.

And then the more spirituality that I discovered, the more I realized, no, you know what that is?

That's one of the seven principalities, the seven deadly sins.

That's pride.

Whenever we get prideful, we become sinful.

Whenever we become sinful, our soul takes on shadow.

When we take on shadow, then we follow the seven deadly sins.

And there's no light under those principalities.

So I know that's going into a completely different direction.

But if you want to meld mindset and you want to meld coaching and you want to meld performance and you want to meld metabolism and you want to meld spirituality, that's what it looks like.

It looks like that in a real conversation.

Yeah.

So.

So then with that being said, I know that you have, like, trainers that work underneath you and you've gained.

You're talking about psychology, you're talking about healing, you're talking about sales techniques kind of all being going hand in hand.

Is that.

Is that something that you.

You teach them?

I do, yeah, I teach them.

And I only teach the ones that want to learn it.

Right.

Because like a trainer, if all.

If all massage therapist knew was lymphatic massage, they could have a great living doing lymphatic massage for people that need lymphatic massage for personal trainer only knew bodybuilding.

It's like, you know, we talk about specificity.

Like, that's so important.

It's like there are people that are so good at helping people scale businesses.

They're like, you never want to work a day in your life again.

That's all I do.

I'll help you.

I'm an exit coach.

How many exit coaches have you met?

Right?

It's like, that's awesome.

Now do I want to exit?

No, I don't want to exit.

Like, I got a friend of mine, he's like, yeah, he's like, I'm selling my franchise for a hundred million dollars.

And he's like, I have no idea what I'm gonna do with my life.

And most people will not sell the business because it's too freaking scary for them to not know, right?

And so that's totally cool.

It's like, not everyone needs to exit.

Maybe you just enjoy the $50 million a year that you're making, and you don't sell it for $100 million.

You know what I'm saying?

Like, maybe everybody doesn't need to exit.

Now, coaches, we get paid for performance.

We get paid to push people.

We get paid to elicit something.

So, like, you go to a bodybuilding coach.

I have no choice as a bodybuilding coach to warp all the attachments in your chest until your pecs are striated, and as a result, you're not gonna be able to get your hands behind your back and lift them into shoulder extension.

But, hey, I have to do that because you paid me.

You see what I'm saying?

It's like dieting.

It's like I have to make you weigh every single morsel of food and the hydration so you can show up shredded so that you have a little bit of water between your skin on the day you show up, but you're not too flat.

Like, I have to do that because that's the role that I'm in.

I'm a performance coach, okay?

And I understand that game.

I've done that.

I'm not here for that.

It's like, I'm here.

Like, you got something you want to solve, and you really want to solve it.

You come to me, I give you the practical to do it, but I give you the spiritual on how to do it too.

And then I'll do it in a psychological way where you actually want to do it and you realize why you're doing.

And, like, that's the game that I'm here to play.

I'm not here to force you to alpha yourself into some kind of alternative state.

And I'm not here to get you to work yourself into something.

You know, One of the coolest coaches I had, it was so funny.

He was just.

He was a.

He was like us.

He was, you know, the ab Vibrator.

Those are his abs on the ab vibrator.

That was my last business coach.

Okay.

So he's just super jacked.

And so people would hire him for shows all the time.

He's like, here's what's going to happen.

You're gonna get up there, you're gonna look the best in your life, then you're going to feel like absolute shit.

And you're going to feel like you never look good enough and you might lose because someone else just thought something political.

And he's like, and then you're just going to hate yourself and you're going to have body.

He's like, and if you want to do that, you can pay me and I'll do it.

He's like, and I'm not here to tell you what you should want.

I'm just going to tell you what's going to happen when you get there.

Does that make sense?

And I was like, well, thank you for being so honest.

I really appreciate that and I would love to, you know, And I also don't need to say that to someone.

It's like there are positives to that too now.

Like, are there.

Are there sacrifices made in every single arena in life?

Yes, there is.

Like, you've heard about the four burner method, I'm sure, right?

You have four.

Oh, okay.

There's four burners, and you only have gas for three of the burners, and they are your business, they are your body, they are your family, and they, they are your friends.

Okay?

Gas.

You only have gas for three of these to stay on.

Okay.

And so like Jeff Bezos.

It's like super jacked body now divorced, whatever, Right?

It's like, okay, was it the guy from Meta?

Not great with names.

Mark Zuckerberg.

Mark Zuckerberg.

It's like, great with his body, great with his business.

Friends and family say he's like a ghost show.

Right?

Okay, so it's like you only have so much gas for these.

There's a sacrifice that's meant to be made.

So then it just comes down to business as sport.

So if you're playing a sport like soccer, you're going to eat your knees up.

There's no way around it.

You're kicking, you're twisting, you're running, you're sprinting.

I'm going to wait for the buffer to catch because I think it froze.

Yeah, thanks.

Yeah, yeah.

If you're playing a sport like soccer, then you're running, you're sprinting, you're kicking, you're rotating well, you can eat your knees up, you can eat your ankles up, those kind of things.

That's just part of your sports sacrifice that you have to make.

So if somebody comes in and they say, my business, I'm going to sacrifice so I can exit for 100 million, because that's how I want to roll.

That's awesome.

Do that.

I'm not here to tell you what you should need.

And then you probably want to find someone who has done that already that can help you do that.

I'm not the person for that.

I'm not.

I'm not someone who builds minimum viable product and scales and systemizes.

I'm someone who takes an impossible concept to understand and makes it not only possible to understand it, but systemize it.

Different people.

Yeah, 100%.

And so have you had in your gym months, maybe even months and months in a row where things are just a struggle, where it just didn't seem like it might work out?

Or was it just kind of even

smooth at the beginning?

Oh, no, no, no.

Okay.

This is great.

I'm so glad we're talking about this.

So I'm like, someone who has incredibly bad anxiety, and so I am an anxious performer.

So I'm like, oh, I don't like where things are right now.

So I'm going to make a spreadsheet, and then I'm going to make, you know.

You know what I'm saying?

Right.

It's like I got to deal with my anxiety by getting into some.

Some kind of performative action.

And so at the beginning, when I started, no, it was really bad.

I, like, took a $10,000 something loan out from my brother.

He did it interest free.

He was super generous.

That's how I bought horse stall mats and things like that.

And then we built, like, my clients built me a wooden structure dude.

With piping just to hang suspension trainers off of.

Like, they were so generous.

I was so blessed, man.

Like, people were coming in late at night just working for me because I was giving back to the community.

Right, Right.

I never could have done it without them giving back to me.

Okay.

And that's something that I acknowledge, and it's really important for me to say as a soul that, like, people gave to me, which is why I'm here.

Luca Hosar, he mentored me at no cost for a long time until I made enough money and then I joined his mastermind, the pack.

I'm just eternally grateful to him.

Okay.

So, like, I had so many.

Same with Tim B. Tim Bagan, Olympic strength Coach, I interned for him, he let me intern for him.

In exchange, he mentored.

And so like, I was given great things from community and culture to get me here.

So like, you know, I don't want there to be any mistake about it.

It's like, I didn't, I'm not like floating through the air and God's like got his hand on my back and he's just carrying.

People gave.

Yeah, I know, right?

People gave me love and people continue to give me love and people continue to feed me and people continue to nurture me and I continue to do my best to give back as someone who has gifts and talents that God has given to.

And so did I have struggles.

Yeah, lots, lots of struggles, man.

And I.

Every struggle is a lesson.

So like for a while when I was like, oh, I have a website, but it's not performing, you know what I learned lesson wise SEO.

Really important.

Like, just because you have a website doesn't mean that people that you're ranking.

And if you're not ranking the top three and you're a local business, you're in trouble.

Right.

And the second thing is, what are the reviews?

If I go to the reviews, do the reviews, not only do I need good reviews, but I need reviews that my client would actually want to read.

My potential client, right.

Do I have pictures?

You know, like, we can just keep going down.

But it's like I had to learn all these things.

Like one of the things that we did as an SEO thing is we wrote all these articles about personal training for certifications and like, so Google now sees us as an authoritative website.

I don't know.

Okay, cool.

But that doesn't mean that people that visit are local people wanting to hire a personal trainer.

It means we're getting a ton of traffic, but it's not this specific traffic.

However, because that traffic is supporting the site overall, the buoyancy of the site is in the top three and will stay in the top three.

But it doesn't mean that because I got a thousand visitors that a thousand.

Like I get visitors from Denmark reading my site.

People wanting to be personal trainers.

You see what I'm saying?

That's not a client that I'm necessarily wanting to get.

I'm looking for a Tacoma resident who's interested in pain management and fat loss.

That's completely different than someone in Denmark who thinks, I would love to be a personal trainer because I'm tired of working at this bakery.

Yeah, these are real examples of people.

So you just have to learn the Lesson.

And so one of the most valuable things when I hired the mindset coach that I worked with, that I ran his program is I had so much anxiety, man, I think I was 29 when I hired him.

$60,000 a year, $5,000 a month.

Didn't have the money to hire him.

I worked with him for five years, by the way, so that just tells you how much.

And I made every penny back, so don't worry.

And if you invest $60,000 with the right coach, you'll make every penny back, too.

Or you'll get something even more invaluable, which is spiritual ascension, which, you know, that just saves a ton of time having to discover.

Like, you know, we talked about this the other day.

It's like, I would rather discover a lesson at 37 than wait till I'm 67 and discover the same lesson, because now I don't get as many years to actualize that lesson.

Not a good thing for me, anyway.

But some people, they're just not ready for it, so they'll never get the lesson right.

But I hired him, and a lot of what I brought to him was my rage, was my anger, was my frustration about the instability of being an entrepreneur.

See, I didn't realize that I'd signed up to be an entrepreneur.

And so when shit got wavy, I took a nosedive.

Boom.

I got into negative thinking.

Boom.

Right?

And then the next thing would.

Would undulate, would happen.

I'd get out of it, and then I'd be on a high.

And so I just rode this high and this low and this high and this low.

And that wasn't good for anyone.

Sure wasn't good for me.

And I just learned, like, oh, you know what?

Just as long as you're high, you will be low, because it's a pendulum.

So you got to learn to love and embrace the low.

Just like the high.

And it doesn't mean that you're positive about the low.

You can still be like, man, it really sucks that I'm in this situation, and I would love to have this.

But, like, that's a whole skill set that entrepreneurs have to learn.

And, like, if you're an entrepreneur and you only can embrace the high, you are going to not only be manic, but you're also going to totally blow yourself out because you have no realistic grounding, because you can't be in the low and learn the lessons.

Think about how bad that is.

And so then, instead of taking one loss, you stack your business completely based on losses, and then there's no integrity or structure.

All integrity means the structure.

So you don't have a structure that would hold itself right.

And then that doesn't work either.

So, you know, that's actually one of the reasons why, like, everything that I've sold high ticket in, I actually will stay with the teacher until the teacher releases me.

That's just the thing I do.

Okay.

So, like, my mindset coach, I was the head in his program, and he was like, I have nothing left to teach you.

So he released me.

My classical guitar teacher, same thing.

I played until I went to an adjudication.

I said, here's how I thought I performed.

He was like, I didn't think you performed like that at all.

Papers came back the weekend.

He literally said, we don't have a lesson today.

You were right, I was wrong, and.

And you're.

You're more musical than me.

And so I have nothing left to teach you.

So there's no more lessons.

You got to go train with a concert artist if you want to be a classical guitar.

So I train with the teacher until they tell me that they have expired or I just don't have the clients right now to bring to get the new lessons.

That's just, you know, how I like to work.

But I'm also someone who, like, I'm an artist.

I'm an artist who can build systems and understands minimum viable products and has systems.

But, like, I'm.

I'm a soul, and I'm gonna live this lifetime this way.

And I don't want it to be commoditized.

I want it to be something very special.

Yeah.

100.

So what was.

Do you think it was more of a perspective shift that this gentleman shared with you that allowed you to just accept things?

Or was it more like you knew that things are going to be hard, and so you utilized certain tools, certain, you know, things to get through the hard times.

That's so great, man.

Very insightful psychological question.

I appreciate.

So it was both.

It was one.

He had to explain the concept and the model of the dip, and then I had to live it as an experience until when the dip happened, I didn't get emotional about it anymore because I knew I was going to come out of the dip, and I just learned to look for the lessons.

And then I built something that in psychology, we call confidence.

Confidence in myself that I was able to navigate dips and that things were going to be okay because I didn't grow up in a very positive environment.

Right.

And so when I hit a dip, it was like world ending because my parents would make the world end.

So I thought as an entrepreneur that like, oh, every time something happened, wood was going to end even though it had never ended.

Makes sense.

So I had to build a whole new level of confidence in myself.

And so, one, I needed someone to explain the model.

Two, I needed someone to hold the space and witness me being an anxious freakout, which is really important.

That's why I said he, like, he didn't push me to improve.

He stood there in the space and loved me through the experience that I needed to have.

See the difference.

Wow.

Yeah.

He helped me metabolize what I was going through.

Because when we perform, when we do any exercise, when we do anything where we're pushing ourselves, we're going into a direction, like we're doing a curl.

But all the stuff happening in the tissues and the cells and all the things happening to the neurological system, we have to metabolize that.

And then later on we're like, oh, that was so hard.

My arm hurts so bad.

I couldn't lift my son.

Da, da, da.

It's like I tore my pec.

Then it's like, you have to be with that because if you never do, the body doesn't heal.

Does that make sense?

And so all the anxiety and all the stuff I'd had from starting a business at 17 and growing up with all the trauma that I did, like, I need someone to help hold space to allow me to metabolize that a little bit.

Okay.

And that's why I worked with him for half a decade.

Okay.

Because I just had a lot of stuff to metabolize.

And it's not like in my first, you know, week of working with him, I sold my first six month, $18,000, paid in full program for fitness.

And then I just kept selling them.

It doesn't mean that I didn't have some bad dips.

It doesn't mean I didn't have times where my bank account was low.

It doesn't mean I didn't need grace.

Okay?

What it means is that if you look at my total revenue since I hired him is I'm way, way, way up.

You know, I haven't paid him in, let's see, if I worked on 29, 33, 34.

I haven't paid him $60,000 in like three years.

And I made, you know, half a million bucks like last year.

Whatever.

You see what I'm saying?

So it's like, I'm up.

Yeah.

We have to look at it.

We have to look at it like that.

And even.

Even if I was paying them 60k a year now, I'd still be up.

There's just lessons that we.

That we have to learn, and we have to metabolize a lot of this.

So that's.

That's something that I actually didn't understand, Todd.

As a performance coach, I thought we could just keep pushing and we could kind of be there for someone, and that was enough.

I didn't understand until I started working with my psychiatrist, who a really fantastic doctor, that when you push someone, they still go through all those experiences and they have to metabolize it.

And there's a really specific process for metabolizing that.

It's A human being did not know that.

So I thought you could just talk about your feelings, and as long as you had someone that would let you talk about your feelings, you could keep pushing yourself.

I didn't realize that there's actually a whole metabolism process to being a human being going through any experience.

That was a shocker for me, man.

And that's something that, you know, I appreciate being able to share with you on this podcast because, you know, you're.

You're so many people listening to this are probably thinking about performance, and they don't realize what can happen.

Like, I've been performing since I was 17.

I'm 37, 20 years of high performance.

How do you metabolize that?

Like, a lot of people don't know that that even exists.

I didn't know it existed until I started working with this doctor.

Jeez.

So I have to ask, and this may be a harder question, but, like, when you're in a dip and there's a confidence there, at what point do.

How do you know that you're going to come out of the dip?

What.

What signs do you have?

How do you.

How do you maintain a sense of almost feeling delusional at times where it's like, you know, is.

Am I.

Am I actually coming out of this dip?

Like, what did you do?

What was the.

I know, similar process, but I'm just kind of curious.

Yeah, I give you.

I'll give you a couple dips.

So, like, the first dip I hit in the fitness business was that that guy texted me and said, oh, you can't train your clients anymore at my gym, right?

So, like, that's a pretty big dip because these clients were paying me monthly, and now I went overnight to having $0.

That's a pretty bad dip.

And the only way I could earn dollars is if I found another gym to go to.

And what I just did was I was like, well, that's not going to work.

So I got to figure out how to mobilize.

And I told my network.

And you know what my network did is they rallied around me and my parents actually found a place that I could rent.

Now, it was not ideal.

It was like half junk space, half you.

You were there.

Gym space.

Right?

Okay, cool.

The guy will lend it to you on a month to month.

And then I also told myself, like, if I had to go work as a waiter in the evenings just to make enough money to cover the rent, I was willing to do that.

And so, like, there is a willingness to move forward.

And I looked at what, what, what was brought to me at that point that was brought to me now.

I could have said, nah, that feels too risky now.

I didn't say any of that.

And the reason why is I had a vision and I had a dream.

Now where it gets harder a lot of times is our visions and our dreams get bigger and we become less.

Less in the clouds, you could say, about our vision, in our dream, and more grounded in our past experiences.

And so that was difficult for me to go from being a trainer to a life coach and to go from be.

That was a big jump.

And the reason why is I had so much invested in my identity as a personal trainer and a therapist.

Right?

And so then to become a life coach and sell that as high ticket, that was a big suspension.

Like, right now, one of the things that I'm really focused on is becoming a speaker.

Like, and I am a speaker speaking right now.

So it's going great, right?

That was an intention I set and then you reached out to me and so that now I'm leaving behind.

I'm a life coach and I'm a business coach and I'm a therapist and I'm a business owner of a fitness gym and I have systems da da da.

So like, I'm a speaker and I'm a writer and I have a book about spirituality and I have a book about your neurological system in spirituality.

Right.

Like, and I'm going to make that next jump and if I look back on my history, I'm like, well, what has it taken for me to make the jumps is one.

I got to find a mentor, too.

I got to look at what's showing up for me, and then I have to say yes to it.

And I have to walk in faith.

And there's this beautiful acronym my teacher taught me.

Faith is for allowing in the how.

Faith or allowing in the how.

And so basically, once I say want something, I have to allow in the how.

If I resist any of that, if I block it, then I'm not going to get it.

That's simple.

Because we block energy, and energy is circuitry, right?

And so if I release an energy, I want to be a speaker.

Boom.

Todd says, hey, I want you to speak on my podcast.

Stop.

Nope, I'm not ready for that.

You know, just stop.

I want to be an entrepreneur.

Okay, cool.

You just lost your job.

Oh, no, I need another job.

Boom.

You just stopped it.

See how that works?

And it's like clockwork.

It's cause and effect.

Because if you understand the universal laws which are in inside of beyond effort are universal laws.

If you understand the universal laws, you understand how all this works inside of the dimensions.

So you just don't want to mess it up by accident, because laws are like gravity.

And so you don't have to know gravity exists to suffer from falling off of a building or a cliff.

And so that's how the laws are.

And we talk about the laws all day.