Jen discusses common challenges business owners face when it comes to finding customers. She shares tips for understanding your ideal customer, creating irresistible offers, and engaging customers through consistent communication and content marketing.

Episode Highlights:

• Do customer research through surveys to understand what people are looking for from your product/service
• Make sure your offer is clear - customers need to understand exactly what you're selling
• Develop a content marketing strategy and post valuable content consistently across multiple platforms
• Networking takes time - focus on building relationships, not closing sales
• Test different customer engagement tactics to see what works best for your business