Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance.

Despite clear data showing a 60% performance difference between frequently coached and uncoached reps, most managers spend less than 5% of their time on true coaching.

Kevin shares what the data really shows, why experienced reps are often the most neglected, and the practical framework - coaching plans, cadence, and conversation discipline - that separates real coaching from pipeline reviews dressed up as one-to-ones.

If you'd like to read the MySalesCoach report that Kevin mentions in the episode, you can find it here: https://www.mysalescoach.com/the-state-of-sales-coaching-in-2026-report