Most sellers see objections as rejection, but the best reps know they’re a sign of interest.

Mafalda Johannsen broke down how to turn resistance into real conversation. Watch and learn how to ditch canned rebuttals and respond with curiosity, empathy, and control.

Mafalda shared real call examples and live roleplays that show how a simple tone shift or reframe can flip “not interested” into a productive next step.

This isn’t another “memorize your lines” session, it’s a modern playbook for objection handling.

You'll Learn:

1. How to reframe objections as valuable buying signals
2. Practical ways to replace scripts with curiosity-driven responses
3. Real examples of tone, phrasing, and timing that turn “no” into conversation

The Speakers:

Will Aitken and Mafalda Johannsen

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