I am going to be hosting a monthly workshop - The 4 Seasons of Business Growth: How living and operating in the wrong one is affecting your sales - once a month and the first one is happening July 8th! This is an interactive workshop with a worksheet where you will literally be working through and putting your plan in place for the next 60 days based on the season your business needs you to be in. This is the same framework and process I teach inside of the Focused Visionary Accelerator! Check it out! More dates being added soon!

If you feel like you’re doing everything “right” in your business but still not seeing the results you expect, this episode is going to explain exactly why. In this episode of The Real Truth About Business podcast, I’m breaking down the four seasons of business growth and how trying to operate in all of them at once is what’s keeping you stuck in a revenue plateau. This is for service-based entrepreneurs who are juggling visibility, sales, client delivery, and backend operations all at the same time and wondering why they’re exhausted without consistent revenue growth. After 9 years of experience, I can tell you this is one of the most common breakdowns in business strategy. Inside this episode, I walk you through how to identify what season your business is actually in and how to align your time, energy, and sales process to support sustainable business growth.

What You'll Learn:

• The four seasons of business growth and how they impact your revenue
• Why trying to do everything at once slows your business growth
• How to identify whether you need visibility, sales, delivery, or operations
• The biggest mistakes service-based entrepreneurs make in each season
• How to align your pipeline and sales process with the right focus
• Why prioritization is the key to breaking a revenue plateau

Episode Highlights:

[00:00] Introduction: Why you’re busy but not seeing results

[03:00] The concept of the four seasons of business growth

[06:00] Visibility season and attracting new leads

[10:00] Sales season and converting your audience

[14:00] Client delivery season and retention

[18:00] Operations season and backend systems

[21:00] Why trying to do all four at once doesn’t work

[24:00] How to prioritize based on what your business actually needs

[28:00] The 30–60 day cycle for sustainable growth

Key Takeaways:

You’re Exhausted Because Everything Feels Like a Priority

Here’s what I see constantly. Business owners trying to focus on everything at once.

After 9 years of working with service-based entrepreneurs, I can tell you this is one of the fastest ways to stall your revenue growth.

You’re:

• Creating content
• Following up with leads
• Serving clients
• Fixing backend systems
• Planning new offers

And because everything feels important, nothing is actually getting the focus it needs.

When everything is a priority, nothing moves forward.

Your Business Naturally Moves Through Seasons

This is where everything starts to click.

Your business moves through four core seasons:

• Visibility (lead generation)
• Sales (conversion)
• Client Delivery (retention and experience)
• Operations (systems and backend)

Each one plays a role in your business strategy.

But you are not meant to operate in all four at full capacity at the same time.

Inside the Focused Visionary Framework, this directly impacts your Pipeline and Sales pillars. Because if you’re not focused on the right season, your pipeline either dries up or stalls out.

Visibility Alone Will Not Drive Revenue

This is one of the biggest misconceptions.

You can:

• Post consistently
• Show up everywhere
• Build your audience

And still not see revenue growth.

Because visibility brings people in, but it does not move them through your sales process.

If you’re stuck in a visibility season without shifting into sales, your business will feel busy but unproductive.

Sales Requires Intention, Not Assumption

People do not naturally move themselves through your pipeline.

You have to:

• Start conversations
• Follow up
• Make offers
• Guide decision-making

If you’re not actively selling, your revenue will reflect that.

This is where many service-based entrepreneurs hesitate, and it’s exactly what keeps them stuck in a revenue plateau.

Client Delivery Is What Sustains Your Business

Sales brings clients in. Delivery keeps them.

This season is where:

• Retention happens
• Referrals are created
• Testimonials are built

But here’s the problem.

Most people go all in on delivery and completely drop visibility and sales.

Then when projects end, they’re left with no pipeline.

This creates the cycle of:

Busy → No leads → Panic → Repeat

Operations Can Either Support or Slow Your Growth

Your backend systems matter more than you think.

If your operations are messy:

• Onboarding takes too long
• Delivery becomes stressful
• Client experience suffers

And that directly impacts your profitability.

But on the flip side, many people hide in operations because it feels productive without requiring visibility or sales.

That’s where perfectionism keeps you stuck.

The Goal Is Focus, Not Balance

You don’t need perfect balance across all four seasons.

You need priority.

This is where most people get it wrong.

Instead of trying to “balance everything,” you ask:

What does my business need most right now?

That answer determines your season.

And from there, you align your actions, your time, and your business strategy accordingly.

Your Growth Happens in Cycles

This is not a one-time decision.

Your business should cycle through these seasons every 30–60 days:

• Build visibility
• Drive sales
• Deliver results
• Clean up operations

Then repeat.

This is how you create consistency.

This is how you stabilize your pipeline.

And this is how you build sustainable revenue growth without burning out.

Resources Mentioned

• Subscribe to Back Pocket Insights for FREE
• Book a CEO Strategy Call
• Learn more about The Missing Piece Intensive
• Learn more about The Focused Visionary Accelerator
• Download the FREE Lead and Conversion Tracker
• Subscribe to the Sunday Morning Brew Newsletter

Tired of attending events that leave you inspired but unchanged? Same. That's why The Middle isn't built around speakers and note-taking. It's built around conversations, strategy, problem-solving, and real-time implementation with founders who are actively building businesses. You'll leave with more than inspiration. You'll leave with clarity, decisions, new friends, potential new clients and a plan.

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

1. Website
2. Threads
3. Instagram
4. LinkedIn
5. Facebook

Have you ever felt like you've been doing all of the things you're supposed to be doing in your business, but yet, like, somehow it just feels like, why is this not moving as quickly as it should?

Right?

You're creating all the content.

You're following up with your leads.

You're trying to keep up and serve all of your current clients while simultaneously updating your systems, building out new offers, planning for your next launch, you know, cleaning up your CRM, keeping your lead tracker updated.

And at the end of the day, and at the end of every week, you're like, oh, my God, I'm freaking exhausted.

But then you also are like, but why am I not seeing all of the progress for all of this work, Right?

Like, I feel like I have been busy as, but, like, what the hell's happening, right?

And this is something I see all the time.

And a lot of times it's just simply that you're trying to operate in every single season of your business at the same time, and it's nearly impossible.

And you've probably already proven that to yourself.

And that's what I want to talk about today, is the four seasons of business.

Business growth.

It's like Revenue Seasons Framework, I call it.

I've spoken about this before on the podcast, so this, if you've been a loyal, longtime listener, this will not be new, but I want to dive into it today because I've been having the conversation a lot again, inside of Focus Visionary Accelerator.

I've been teaching it inside of other people's masterminds, and you guys need to hear it, too, right?

So, again, everything cannot be a priority.

When everything becomes a priority, nothing literally becomes a priority.

And you're literally putting 20% effort into just about everything.

And you're probably, probably getting 20% results.

So that's what we're talking about today.

If you've never heard this one before, it's going to be amazing for you.

This is going to be so validating.

You're gonna be like, oh, my God, I love this.

Okay, so let's dive in.

Okay?

So business naturally moves through your seasons, just like we have seasons in life, just like we have seasons in nature, right?

Our business naturally kind of moves through seasons as well.

And the difference is, is, like, in nature, you don't live in spring and summer at the same time.

You don't live in summer and winter at the same time, right?

But in our business, we try to live in all four of them at the same time.

And here are the four seasons that I These are, again, this is my framework.

This is my take on this.

Again, there's no, like, book on this at all.

This is just simply Michelle's take on the four seasons of business.

Okay, so we've got visibility season, we've got sales season, we've got operations season, and then we have client delivery season, or client deliverables, whatever you want to call it, okay?

And they are all important, and they all play a role in your business, and you have to do all of them, but we don't have to do all of them at the same time.

Now, sometimes things overlap, just like sometimes summer overlaps with spring, right?

Like, sometimes in the middle of spring, you're going to get a beautiful summer day.

Just like sometimes in the fall, you're going to get a shitty winter day.

Right?

Like, there's always overlap, but you set the priority, which is the key.

You set the priority, and then you kind of let the other ones run in the background.

So let's talk about this.

Let's dive into it.

All right?

So season number one, visibility.

This is all about getting new people and bringing them into your world, right?

And a lot of times visibility comes before season, sales seasons, right?

Because if you don't have anybody to sell to and people are unaware of you, then you need to be in a visibility season.

So especially if you're somebody that does specific launches, you likely ramp up visibility before a launch.

If even if you do Evergreen, where you're selling all the time, you still need to be in seasons of visibility, right?

Because there are seasons where sometimes you have an audience, right?

And then, you know, you kind of out, sell, sell that audience, you outgrow that audience.

They're there, they're in your pipeline, they're doing their thing.

But you want to continue to build and grow and do more.

And so you want to constantly be doing visibility.

But a lot of times, what I see is a lot of people get stuck in visibility, and then they wonder why they're not selling.

Well, because you're not selling, you're literally doing visibility.

And visibility is like creating content again.

Now, content creation can sell.

I hear that.

But like, typically, it's like content creation, podcasting, speaking, networking, these guest expert opportunities, relationship building, right?

Your in the stage of how am I attracting new people into my life?

How am I staying top of mind?

And where have I become invisible?

And so what I also see happen is if I have clients that are, like, really busy, they just came off of a sales season, and now they're onboarding a bunch of new clients or they've got a bunch of new products, they go radio freaking silent, right?

Their socials go silent, their emails go silent.

Like things just go silent.

And they, then they're not maintaining any visibility and then those projects wrap up and then what?

Right?

So again, you want to make sure that you're like really trying to stay visible.

But there are different seasons.

There are seasons where visibility is more relevant.

And that's going to be your top of mind, your top focus, your priority.

It's the thing that you're doing, right?

So I am recently coming off of a visibility season where I'm, you know, posting on.

I was posting on a million different threads platform or a million different social platforms.

That's a topic for another day.

I'm going to dive deep into that one under my debrief for Q2.

But also like, you're, you're usually growing your email list.

You're likely doing some collabs, right?

Like, you're really in a season where you're trying to grow and expand your audience.

But one of the common mistakes that I see is that they're trying people, business owners, try to fix a sales problem with more visibility.

That's not going to help happen because a sales problem is a completely different season.

And you're not going to fix that with visibility alone, right?

Visibility just draws people into you.

It does not move them through your pipeline.

It does not mean they're going to convert.

It's just simply that it's drawing new people into you.

Okay?

So you may need to be in a visibility season.

If you are feeling like I don't really have enough leads right now in my pipeline, like if you look at your lead tracker because I know you're, you're keeping up with one.

And if you don't have it, make sure you click that link in the show notes.

It's always there for you.

The lead tracker.

If you're looking at your lead tracker and you're like, I really don't have a lot of leads, then you may need to be in a visibility season, right?

All right, so that's what you want to be looking at is really like, what, where do I have enough leads, do people know about me, etc.

Okay, visibility season, then a lot of times drives to a sales season, right?

So you ramp up your visibility, you start to build up all these leads and now you got to sell them, right?

Because visibility is only as good as your ability to sell.

If you're not selling, what is the point of your Visibility great.

You've got a bunch of people that know about you now, but now what?

Right?

That's still not driving revenue, it's still not bringing in any profit.

It's still not helping you pay yourself.

So you have to be selling.

So this looks like having direct sales conversations, doing conversion events, sending private invites to different things that you're offering, different offers that you have.

It looks like following up, it looks like sending nurture emails, nurture sequences with a sale at the end of it, right?

Like what are you doing to actively sell, right?

Are you talking about your offer on a regular basis, on socials, on your stories, wherever you show up online?

Like, are you letting people know, hey, by the way, I have spots open for this?

Because a lot of times we think people will know, right?

Like we think if we just stay in visibility season, my clients will know when they're ready and they will know how to convert themselves into a sale.

We've talked about this a million times on the podcast.

There's no way people do not naturally move themselves through your pipeline.

Very few people do that, especially if they don't know how.

Okay, so again, if you are in a season where you are trying to drive revenue, then you are in a sales season.

But what you have to understand is you've got to know what you're selling because you can't just be in a sales season of selling all the things, right?

So a lot of times I will have clients pick one offer that they are front facing selling, meaning this is the one you're promoting on socials, this is the one you're promoting in your emails.

It doesn't mean that you're not still following up with people.

Maybe you have somebody who you need to follow up with that has, is interested in a completely separate offer.

Great, wonderful.

Right?

It doesn't mean that you're not making sure that, that you're not downselling somebody.

If they say to you like, hey, I see that you're promoting this, but I'm wondering if you do this.

Like, yeah, sure, right?

There's always those back pocket, there's always those customization, there's always those opportunities, but you are actively selling, right?

And you are picking one offer that you are front facing selling and getting awareness around of around it.

Okay, so again, are you making your offers consistently?

Are you following up?

Are you sending messages?

Are you telling people why you think it would be a good fit for them?

Are you talking about what they're going to get from it?

Are you, are you speaking to the Desires.

One of the things that I think is really important right now is that people are not necessarily buying from a place of pain, they're buying from a place of desire.

What am I actually desiring, what am I trying to achieve?

And how is what you are going how is what you are selling going to help me achieve that?

Right.

So again, selling season.

Now shouldn't you always be in a selling season?

This is what I hear all the time.

Yes.

But again, you have certain seasons where you are more actively selling versus like if you're in a visibility season and you're running a conversion event and your conversion event is paid, you're still selling, right?

Because you still have to sell the workshop.

Even if it's free, you still have to sell, sell the workshop.

So there's still always a side of selling.

And it doesn't mean that you're not following up with hot leads just because you're in a visibility season.

That's what I mean.

There's always some crossover, but it's about what is the most front facing thing that you are doing?

All right, what is the thing that you are actively focused on working towards your goal with?

Right?

Because the grind is the grind.

We always have that.

There's always those pieces where you have to run your business.

But what are you actually doing in that front facing to build the goal?

Right, that's what we're talking about.

Okay, then you have your sales season and now you take on all these new clients.

Likely you go into a client delivery season or an onboarding.

Right?

And so again, this is more about like making sure your clients have a really great experience, making sure you're usually head down in projects.

So if you're a project based business owner, you're likely fulfilling all of these projects.

You're, you're knee deep, your head down, you're doing everything that you need to do to fulfill the sales that you just created.

Right?

And so when you are in client delivery season, sometimes that's going to take up a good chunk of your hours, it's going to take up a good chunk of your time because you've got all these new clients, clients that you need to deal with.

Now granted, if you have some type of passive offer or something that is more scalable, maybe you don't have to be in such a client deliverable season.

But again, we always have those seasons where we just need to pour in to our clients and make sure that they are getting the best service ever.

And sometimes you can't be doing all those things Right.

Like if you're trying to give somebody the best service while also still actively selling, while trying to stay visible and oh, by the way, I'm fixing the back end and creating a new offer.

The they're likely not getting the best service.

Okay?

So sometimes we need to be heavily focused on making sure that the clients that are in our world are getting the best service so that they can give us testimonials.

Right.

And so that your delivery is good because again, sales and revenue, that's what gets the clients.

But the delivery and how they get treated and how you show up and how you provide for them.

Right.

Is what's going to keep them.

Okay?

So this is where referrals and retention and testimonials, your reputation, this is where this is built.

So you do not want to skip this season.

It is extremely important that you make sure that you dedicate some time for this.

Right.

That you are not just like blowing this off and fitting it in amongst all these other things.

No, there are seasons in your business where you need to be heavily focused on the clients that are in front of you.

Okay, but what I said before is like what you don't want to do and what I see, a mistake that I see all the time is like once you get all these new clients, visibility goes down the drain.

And that is a hard balance for a lot of clients.

A lot of clients, especially my done for you service providers, I see this all the time in that is that they are.

They get so enamored and like knee deep in the project and the fulfillment that they like everything else just goes to the wayside.

And that's okay for a while, right?

But then what happens when all these projects are done?

If you don't have a leads, if you don't have like a pipeline full of leads that are on a wait list, all of a sudden these projects wrap up and then what, right?

Like you're sitting there going, okay, I'm ready for leads.

And now you've got to start the whole cycle over again.

So you definitely are in a client delivery season.

You likely still want to be doing something that maintains some level of visibility so that you are not just letting your pipeline dry up and you're not just constantly going through this cycle because if you do that, you're going to have these dry spells, then influx, then a dry spell and then influx.

And that's what I mean by really understanding and cycling through these seasons so that you have this consistency, this consistent flow of leads and sales and delivery and operations.

And all the things.

And that brings me to our fourth season of operations.

And I don't think this one gets as much time and devotion that it needs because this one is actually so relevant to your sales, to your visibility, to your client delivery.

If you're.

If your back end is an absolute freaking nightmare and you get a new client and you can't fucking onboard them because your shit's a mess or whatever, right?

Like, that's going to affect everything.

It's going to make you stressed out.

It's making life twice as hard.

It's cutting into your profitability, it's cutting into your reputation, it's cutting into your client experience, right?

It's making visibility that much harder because again, like, you can get visible.

But then what happens if you get visible and you tell people like, oh, by the way, if you want this, I've got it.

Send me a message.

They start sending you messages, but you don't have the system set up to actually deliver the thing that you said you were going to give them to get them on your email list, because you just randomly launched it out and now you got this bunch of leads that you're sitting there that you're likely going to lose because you never took the time to build the operations and put the systems in place to make sure that you had the ability to serve and do the things right.

So again, like, there are seasons when you need to be in operations.

If you're revamping one of your offers or creating a new offer, or maybe you're changing something up, like, spend the time to make sure that that offer is ready and available and all set up so that when you sell it, the process is seamless.

Now, again, I understand there's tech issues and there's always going to be tech problems, and people have a lot of grace for that.

But what they don't have grace for is saying, like, oh, hey, you told me to message, and now I have no way of actually getting it from you, right?

Or whatever that is.

So, again, also, your operations looks at like, the seasons where maybe you need to be doing a deeper dive into your financials and, like, understanding where's your money going?

What do I need to do?

What do I need to change?

Like, maybe you had an influx of, you know, new clients or you had a new offer come through and like, you gotta get this stuff set up, right?

Okay, so again, operations create sustainability, right?

Revenue does not fix operational problems, right?

It actually makes it a hundred times worse and it can actually cost you revenue because again, if the process is a pain in the ass for you or a pain in the ass for the client, that makes the process not seamless and that doesn't increase profit, and it really doesn't increase profitability because now you've just taken, you know, twice as long to do something that really shouldn't have taken that long simply because you just didn't take the time to put the proper operations in place.

So again, but here's my other caveat to that is I have a lot of clients that get stuck in Operation Season because of the perfectionism.

And they're like, yes, but it's not perfect.

So I can't get visible because this thing is not perfect.

And I haven't done this yet and I haven't done that.

Right.

It doesn't all have to be done.

And you cannot live in Operation Season.

Operation Season feels good for most people because it's easy, it's safe.

It's what keeps us in our comfort zone for some of us, right?

But it doesn't make revenue, it doesn't drive revenue.

So again, you don't want to get stuck in any of these seasons.

Okay?

You definitely do not want to get stuck in any of them.

This is what I'm teaching in that workshop.

I'm hosting a workshop every single month from here on out with the four seasons of business growth and how it affects your sales.

Right.

And so we're going to take this a step further of like, first and foremost, understanding what season we're in and then driving the revenue, that generation, the actions, all of the things.

So that is a workshop.

The link is in the show notes.

Make sure you check it out.

There's multiple different dates.

It's not the same day and time every single month.

Because I want to make sure that there's opportunity for everybody to attend it when they want to and when it's convenient.

So that's part of it, right?

So, like, this is just step one is understanding it.

And then what I say, like, again, what I was saying is you don't want to get stuck in any of these seasons for too long.

This is like a 30 to 60 day cycle on average for each of these seasons.

Because you want to make sure that you're consistently moving through them so that your business is creating that flow.

Because that's what you guys are all craving is this flow, right?

You're creating.

You want that like, consistency where it's like, I go through visibility, then I get sales, then I do delivery, and then I, I clean things up.

And then I go back into visibility, right?

It should just kind of work in, in cycle, right?

That's the whole point.

But again, it's not always, it's not always perfect.

And again, it's not always just like, okay, I'm invisibility season, that means I'm not selling at all.

Or I'm invisibility season, that means I don't touch the back end of my business at all.

Like, no, that's not the truth about it either, by any means.

It.

You definitely have where you're, you're going to kind of ride the line a little bit.

Okay, so, but really what this is more what you want to think about.

And this is what I said to one of my clients yesterday inside of fva.

She was asking, she's like, I just find it very hard to balance these seasons because I feel like, okay, if I'm invisibility season, I can't do anything else.

And here's what I, I said to her is when we look at the grind versus the goal, which I've talked about this on the podcast, but I'll touch on it again really quickly.

The grind versus the goal is like, the grind is everything that's already happening in your day to day, right?

It's what's happening and keeping your business afloat.

So that's your networking, your administrative stuff, your marketing, your clients that you already have, any coaching or anything that you're doing of that sort, things that you are already committed to in your week.

So if you have 25 hours a week to work and you already have 19 of them committed to the grind, right?

Those are the things that you're already doing, the client deliverables, those are the things on the operations, the admin side, right?

You've got about six hours available.

That's what I mean.

Like, like that's the goal now.

So in those six hours, what are the actions that you're taking?

Are they dedicated to visibility?

Are they dedicated to sales?

Are they dedicated to more of the client delivery side, or are they dedicated to operations?

That's one way that you can balance that is by really looking at it and going, okay, these things aren't going to change.

But in the time that I do have available, here's where I'm focused on this, okay?

And the other thing is, is that you have to remember that the season that your business needs is not always the season that you enjoy the most.

And that's what I mean by like staying in operation season because it's easy and it's fun and it's behind the scenes and I don't have to get visible because I really don't want to get visible.

Right?

And this is the difference between operator and CEO, right?

We talk about that a lot.

Like at some point, if you want to move and really grow your business, you have got to get away from this operator.

I'm just, just this, I'm just that.

I'm just a coach.

I'm just a web designer to a. I am a business owner that has a coaching business or I am a business owner that runs a web design company, right?

This is the difference is this is that CEO mode.

This is that moment where you've got to look at and go, okay, as the CEO of my business, not the doer, not the operator, not the skilled professional, the CEO of the business, what does my business need from me right now?

Does it need, need to.

For me to get more visible?

Do I need to be doing what I need to to draw in more leads?

Do I need to really focus on sales?

Because I've got a shit ton of leads and I ain't done shit with them, right?

Like, you got to really understand that like, sales don't just naturally happen.

You've got to sell in order for sales to happen.

That's where we talk deep in, in that workshop of like, okay, what is your selling plan?

Okay.

And what, and how are the seasons affecting your selling plan?

Okay?

You've got to know, okay?

And a CEO doesn't choose based on preference, right?

Doesn't choose based on the season that they love to be in.

The CEO is going to choose based on the facts of the business.

What does the business need from me most right now?

Okay, so if you're listening, I'm going to wrap this up.

I want you to really think about in the next 60 days, regardless of where you are.

Because again, 60 day planning is my, my shtick.

I love it.

Because you can start and stop it at any time, right?

So I don't care if it's the 21st of the month, right?

If you wanted to really look at it in the next 60 days from the 21st of this month, what do I, what does my business need from me, right?

Where am I at?

Get freaking honest with yourself about this and really get super clear of like, what does my business need from me?

Am I trying to sell to an audience that doesn't exist?

Am I trying to continue to build an audience when I already have a freaking huge audience and I really just need to sell to them?

But I don't want to sell because selling feels weird and I hate it.

Right.

We gotta talk about that again.

We talk a lot about that in the workshop, about why people have this like negative connotation around sales and how we can adjust that.

Or is it like, I'm selling but every sale is so frustrating because it takes me forever and it's such a, like it's such a project to actually get them on boarded and like everything's not working right and there's tech issues and so like, do I need to actually spend a little bit of time doing some operational cleanup?

And again, sometimes your operation season is a week or two weeks, right.

Like if you can get hyper focused and grind it away, like get in there, get it cleaned up, or if you have somebody that you can outsource it to, great.

But again, you still have to get it organized so that you can outsource it.

So you still need to spend a little bit of time there.

So that's what I mean by like, these are not long seasons.

You're not living in them for freaking six, eight months.

You're living in them for 30 to 60 days at best.

And by 30 to 60 days, I really mean like, like 20 to 40 because we don't all work seven days a week.

So you're not working 30 days of the month.

Right.

Most of us work four day work weeks.

So in reality it's really only like 16 days in a month.

So it's not a lot of time that you're spending in any of these seasons.

That's why it's so crucial to know which one you're in because you have limited time.

Right.

And I think that's one of the other issues that I see is that we create plans and we create all of these actions based on the fact of like, oh, I got 30 days.

No, you don't.

You have 16.

If you only work on four days a week, you only have 16 days in a month.

So don't put a plan in place that gives you 30 days worth of actions and activities because you're not going to get them done.

Right.

So you've got to be realistic with that.

And that's where this seasonality in this revenue seasons framework really helps you to get hyper focused on the time that you have available.

Because we're all not, we're not working and slaving away seven days a week.

Right?

Okay, so really sit down and I want you to ask yourself, what season do I need to be in moving into the next 30 to 60 days.

Okay.

Do you need more leads?

Do you need more sales?

Do you need to focus on your clients?

Or do you need to focus on the back end?

That's it.

Okay.

That's it.

And then once you know what the season is, then you create the action steps for it.

Then you create the goals, the intentions, the actions, and you define that, and you lay it out, and you start to put the strategy in play.

Okay?

Again, if you need help with that, click the link in the show notes.

There is that workshop again every single month.

So that's.

That's.

That's what I got for you today.

All right, so the four seasons.

So important.

It's something you can.

Once you learn it, you come back to it all the time.

You just keep coming back to it, and you really.

I'm telling you, it will make your life easier.

It might sound a little bit of com.

It might sound a little complicated, but really it's not.

It's very simple, and it literally simplifies your life so freaking much.

Once you get used to it, you're gonna love it.

So if you have any questions, you know how to find me, shoot me a DM on Instagram or threads or email or whatever.

I don't care.

You know you how to find me and ask me, and I'll help you figure it out if you don't know.

Okay?

And if not, I'll see you in the workshop and I'll talk to you in the next episode.

All right?

I love you.

I believe in you, and I'll talk to you soon.