In this episode of How to Scale a Business, Hector is joined by Leili Sadaghiani, who shares valuable tips for starting and scaling a business. One key idea is to narrow down your market and identify the audience you want to serve. It's important to strategize and simplify your business processes for ease as a leader. Building personal connections with clients is crucial, as people seek relationships rather than just transactions. Thinking creatively and exploring non-traditional routes can also be beneficial when starting a business. Putting ideas on paper can provide clarity and attract opportunities. The A model, which involves being aware, building desire, training and development, taking action, and reinforcement, is a useful framework for implementing change and achieving success in your business.

In This Episode, You'll Learn:

• 00:00:00 - The Importance of Processes for Small Business Owners
• 00:04:46 - Effective Communication for Business Expansion
• 00:07:22 - Planning for the Future of Your Small Business
• 00:09:25 - Growing in Leadership for Business Success
• 00:11:40 - Starting with a Clear Vision and Objectives
• 00:13:12 - Tips for Starting and Scaling Your Business
• 00:15:11 - Having a North Star and Direction for Your Business
• 00:15:47 - Harnessing Creativity in Business Planning
• 00:17:33 - The Power of Putting Ideas on Paper
• 00:20:34 - Call to Rate, Review, and Share the Podcast Episode and Implement the Learnings

Links And Resources:

• Leili Sadaghiani on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!