Key Takeaways:

[6:59] The insights Steve got working with Elon Musk

[11:05] Steve's superpower - not caring what people think about you

[16:48] The story of the private dinner Steve arranged in front of David’s Michelangelo

[26:33] Why you need to create an experience for the people you're working with

[32:16] Selling a "reaction" rather than a product

[38:54] Aspirational vs solution-based marketing

[43:43] Why you should always just get straight to the point with your customers

[48:54] How Steve & his wife Claire have kept their relationship strong