Micropayments have been touted as the next big funding
Evo Terra:source for podcasters since the beginning, without much success.
Evo Terra:But could changes in social media finally herald in our money-flowing future?
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Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:You know that it's important to submit your podcast to every
Evo Terra:listening app and directory, right?
Evo Terra:I mean, you're on all the big ones already, and you're also on every
Evo Terra:relevant, not-so-big one because if someone wants to listen to your show,
Evo Terra:you want them to listen on their terms.
Evo Terra:You also allow people to connect with you or contact you or
Evo Terra:your show in various ways.
Evo Terra:They can email you, sure.
Evo Terra:They can probably hit you up on some of the more popular messaging apps.
Evo Terra:And you happily respond to comments and questions you get on various social
Evo Terra:media channels because if someone wants to send you a message, you want them
Evo Terra:to be able to do so on their own terms.
Evo Terra:Well, you need to take that same approach to receiving direct payments from your
Evo Terra:listeners because today in the fall of 2021, it is easier than ever for
Evo Terra:listeners to pay podcasters directly.
Evo Terra:But only if you let them.
Evo Terra:Now, in the Before Times, like maybe a few weeks ago, podcasters
Evo Terra:tended to pick a listener support service and drive traffic to that.
Evo Terra:Patreon, you may use, being one of the first ones out there.
Evo Terra:I use Buy Me A Coffee.
Evo Terra:There are all sorts of funding platforms out there that podcasters use and
Evo Terra:tell their listeners to use when they want to send funds their way.
Evo Terra:And that made a lot of sense at the time, again, just a few short
Evo Terra:weeks ago, as listeners needed to go somewhere to make that payment.
Evo Terra:Even if you've been using payment platforms like PayPal or Venmo or
Evo Terra:CashApp, you still have to tell listeners to launch that app or visit some link
Evo Terra:to make their contribution to you.
Evo Terra:That changed last week.
Evo Terra:Or, rather, we're in the process of seeing it change because last
Evo Terra:week Twitter, you know, the little blue icon with a bird on it?
Evo Terra:Twitter announced that tipping, as they refer to it, would be integrated
Evo Terra:directly into Twitter's platform.
Evo Terra:And when the rollout is finished, listeners can, while reading your
Evo Terra:tweets or doing whatever, engaging with your content on Twitter,
Evo Terra:they can choose to send you money.
Evo Terra:Right there in the app.
Evo Terra:They don't have to go anywhere.
Evo Terra:If they get value from the content you provide to them on Twitter, they
Evo Terra:can, if they choose, return that value to you with a few simple clicks.
Evo Terra:Now think about this, knowing how much social media apps love to copy
Evo Terra:innovations from one another - how many stories apps do we have right now?
Evo Terra:I think we're going to see other platforms very quickly roll
Evo Terra:out their own version of this.
Evo Terra:What that means is when your listeners are engaging with your content in
Evo Terra:their social app of choice, they can easily, and without ever having
Evo Terra:to leave the app, send you money.
Evo Terra:That's cool and all, but I think it could mark an even more fundamental change.
Evo Terra:Because Twitter rolling this out, which, again, will likely be followed by other
Evo Terra:social platforms rolling out something just like it or very similar, this, in
Evo Terra:effect, is now training people on the value of the value for value model.
Evo Terra:And I think that as this continues, more and more people are going to
Evo Terra:want to fund creators, especially if those people can then do the
Evo Terra:funding directly on the platform where they're receiving the value.
Evo Terra:Now, I think this has a lot of implications for all of
Evo Terra:us podcasters to consider.
Evo Terra:First, yes, you should adopt these very low-friction funding
Evo Terra:sources as quickly as you can.
Evo Terra:Secondly, I think that the funding platforms themselves like Buy Me A
Evo Terra:Coffee, like Patreon, Ko-fi, even CashApp and maybe Venmo, these platforms
Evo Terra:might react to social encroaching into their territory and figure out
Evo Terra:a way to integrate consumption of content directly on their platform.
Evo Terra:Wouldn't that be neat if the platform you use or someone uses
Evo Terra:every day to send money to people suddenly has podcast content in it?
Evo Terra:Okay, clearly that's not happening tomorrow, but it's not really that
Evo Terra:big of a leap when you think about it.
Evo Terra:Thirdly, I think this is going to mean a whole lot of confusion in the coming
Evo Terra:weeks, months, I don't know, maybe even years because creators and would-be
Evo Terra:payers themselves are going to have to come to grips with how to do this.
Evo Terra:This can easily slide into the tyranny of choice.
Evo Terra:So, what we need to now do is just hold on and see what happens.
Evo Terra:But we also need to put the power back into the hands of
Evo Terra:the people with the money.
Evo Terra:Let's let them give us money on their terms.
Evo Terra:Why should we try and dictate too much of that today?
Evo Terra:Now it's time for the boost-the boost-the boost- Boostagram Corner.
Evo Terra:Boostagram Corner.
Evo Terra:I don't know a thing about crypto.
Evo Terra:Let's do some Boostagrams!
Evo Terra:The only Boostagram I have to do for you today is one from The
Evo Terra:Intergalactic Boom Box podcast.
Evo Terra:They sent me five bucks using Twitter's new payment feature
Evo Terra:along with the following message.
Evo Terra:"Love your pontifications, Evo.
Evo Terra:Here's hoping Twitter doing crypto tipping will help mass adoption of Podcasting 2.0!
Evo Terra:Onward and upward!"
Evo Terra:Yes, indeed.
Evo Terra:He mentioned that it's connected to crypto, which might scare a lot of people.
Evo Terra:It is, but there's also other sources you can get in there.
Evo Terra:You can connect your Venmo account and your CashApp and PayPal
Evo Terra:links and lots of other things.
Evo Terra:So it's not a hundred percent crypto all the time.
Evo Terra:I kind of like this mainstreaming of it.
Evo Terra:Anyhow, if you got value out of this episode and you wish to return
Evo Terra:that value, you have more ways than ever before as I just described.
Evo Terra:Maybe there's a button right there on the app you're using
Evo Terra:right now to listen to this show.
Evo Terra:If so, hit it.
Evo Terra:Or to see a regularly updated list of all the different ways you
Evo Terra:can send some value my way, visit podcastpontifications.com/support.
Evo Terra:Now send me a Boostagram!
Evo Terra:In whatever way is the easiest way for you to do that.
Evo Terra:Let's keep the value flowing, shall we?
Evo Terra:I shall be back tomorrow with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.