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A Little Bird And The Future Of Value For Value In Podcasts
Episode 4127th September 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Micropayments have been touted as the next big funding

Evo Terra:

source for podcasters since the beginning, without much success.

Evo Terra:

But could changes in social media finally herald in our money-flowing future?

Evo Terra:

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Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

You know that it's important to submit your podcast to every

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listening app and directory, right?

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I mean, you're on all the big ones already, and you're also on every

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relevant, not-so-big one because if someone wants to listen to your show,

Evo Terra:

you want them to listen on their terms.

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You also allow people to connect with you or contact you or

Evo Terra:

your show in various ways.

Evo Terra:

They can email you, sure.

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They can probably hit you up on some of the more popular messaging apps.

Evo Terra:

And you happily respond to comments and questions you get on various social

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media channels because if someone wants to send you a message, you want them

Evo Terra:

to be able to do so on their own terms.

Evo Terra:

Well, you need to take that same approach to receiving direct payments from your

Evo Terra:

listeners because today in the fall of 2021, it is easier than ever for

Evo Terra:

listeners to pay podcasters directly.

Evo Terra:

But only if you let them.

Evo Terra:

Now, in the Before Times, like maybe a few weeks ago, podcasters

Evo Terra:

tended to pick a listener support service and drive traffic to that.

Evo Terra:

Patreon, you may use, being one of the first ones out there.

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I use Buy Me A Coffee.

Evo Terra:

There are all sorts of funding platforms out there that podcasters use and

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tell their listeners to use when they want to send funds their way.

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And that made a lot of sense at the time, again, just a few short

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weeks ago, as listeners needed to go somewhere to make that payment.

Evo Terra:

Even if you've been using payment platforms like PayPal or Venmo or

Evo Terra:

CashApp, you still have to tell listeners to launch that app or visit some link

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to make their contribution to you.

Evo Terra:

That changed last week.

Evo Terra:

Or, rather, we're in the process of seeing it change because last

Evo Terra:

week Twitter, you know, the little blue icon with a bird on it?

Evo Terra:

Twitter announced that tipping, as they refer to it, would be integrated

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directly into Twitter's platform.

Evo Terra:

And when the rollout is finished, listeners can, while reading your

Evo Terra:

tweets or doing whatever, engaging with your content on Twitter,

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they can choose to send you money.

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Right there in the app.

Evo Terra:

They don't have to go anywhere.

Evo Terra:

If they get value from the content you provide to them on Twitter, they

Evo Terra:

can, if they choose, return that value to you with a few simple clicks.

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Now think about this, knowing how much social media apps love to copy

Evo Terra:

innovations from one another - how many stories apps do we have right now?

Evo Terra:

I think we're going to see other platforms very quickly roll

Evo Terra:

out their own version of this.

Evo Terra:

What that means is when your listeners are engaging with your content in

Evo Terra:

their social app of choice, they can easily, and without ever having

Evo Terra:

to leave the app, send you money.

Evo Terra:

That's cool and all, but I think it could mark an even more fundamental change.

Evo Terra:

Because Twitter rolling this out, which, again, will likely be followed by other

Evo Terra:

social platforms rolling out something just like it or very similar, this, in

Evo Terra:

effect, is now training people on the value of the value for value model.

Evo Terra:

And I think that as this continues, more and more people are going to

Evo Terra:

want to fund creators, especially if those people can then do the

Evo Terra:

funding directly on the platform where they're receiving the value.

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Now, I think this has a lot of implications for all of

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us podcasters to consider.

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First, yes, you should adopt these very low-friction funding

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sources as quickly as you can.

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Secondly, I think that the funding platforms themselves like Buy Me A

Evo Terra:

Coffee, like Patreon, Ko-fi, even CashApp and maybe Venmo, these platforms

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might react to social encroaching into their territory and figure out

Evo Terra:

a way to integrate consumption of content directly on their platform.

Evo Terra:

Wouldn't that be neat if the platform you use or someone uses

Evo Terra:

every day to send money to people suddenly has podcast content in it?

Evo Terra:

Okay, clearly that's not happening tomorrow, but it's not really that

Evo Terra:

big of a leap when you think about it.

Evo Terra:

Thirdly, I think this is going to mean a whole lot of confusion in the coming

Evo Terra:

weeks, months, I don't know, maybe even years because creators and would-be

Evo Terra:

payers themselves are going to have to come to grips with how to do this.

Evo Terra:

This can easily slide into the tyranny of choice.

Evo Terra:

So, what we need to now do is just hold on and see what happens.

Evo Terra:

But we also need to put the power back into the hands of

Evo Terra:

the people with the money.

Evo Terra:

Let's let them give us money on their terms.

Evo Terra:

Why should we try and dictate too much of that today?

Evo Terra:

Now it's time for the boost-the boost-the boost- Boostagram Corner.

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Boostagram Corner.

Evo Terra:

I don't know a thing about crypto.

Evo Terra:

Let's do some Boostagrams!

Evo Terra:

The only Boostagram I have to do for you today is one from The

Evo Terra:

Intergalactic Boom Box podcast.

Evo Terra:

They sent me five bucks using Twitter's new payment feature

Evo Terra:

along with the following message.

Evo Terra:

"Love your pontifications, Evo.

Evo Terra:

Here's hoping Twitter doing crypto tipping will help mass adoption of Podcasting 2.0!

Evo Terra:

Onward and upward!"

Evo Terra:

Yes, indeed.

Evo Terra:

He mentioned that it's connected to crypto, which might scare a lot of people.

Evo Terra:

It is, but there's also other sources you can get in there.

Evo Terra:

You can connect your Venmo account and your CashApp and PayPal

Evo Terra:

links and lots of other things.

Evo Terra:

So it's not a hundred percent crypto all the time.

Evo Terra:

I kind of like this mainstreaming of it.

Evo Terra:

Anyhow, if you got value out of this episode and you wish to return

Evo Terra:

that value, you have more ways than ever before as I just described.

Evo Terra:

Maybe there's a button right there on the app you're using

Evo Terra:

right now to listen to this show.

Evo Terra:

If so, hit it.

Evo Terra:

Or to see a regularly updated list of all the different ways you

Evo Terra:

can send some value my way, visit podcastpontifications.com/support.

Evo Terra:

Now send me a Boostagram!

Evo Terra:

In whatever way is the easiest way for you to do that.

Evo Terra:

Let's keep the value flowing, shall we?

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.

Evo Terra:

Cheers!

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

Evo Terra:

He's on a mission to make podcasting better.

Evo Terra:

Links to everything mentioned in today's episode are in the notes

Evo Terra:

section of your podcast listening app.

Evo Terra:

A written-to-be-read article based on today's episode is available at

Evo Terra:

podcastpontifications.com where you'll also find a video version and a corrected

Evo Terra:

transcript, both created by Allie Press.

Evo Terra:

Podcast Pontifications is a production of Simpler Media.