John Wall on the truth about artificial intelligence and marketing success - MAF244

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

We chat about:

·      How Marketing Over Coffee was one of the first podcasts

·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications

·      What AI really is and all those Skynet Terminator myths

·      Text mining

·      Network graphing

·      Data clustering

·      Driver analysis

·      Forecasting

·      Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He's also a Partner at Trust Insights.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk