Podcast sponsorship is often seen as the “golden goose” of podcasting. We started working with sponsors on STC a few years ago, and they have generated over $95k to this point. However, I’ve learned that relying solely on sponsorships is not the wisest stance because your success rides the ebbs and flows of another company’s marketing budget. I’m very grateful for the sponsors who have worked with us, but I don’t want to depend on them for the main source of income for STC. Today, I’m sharing three ways you can make money from your podcast from Day One, without having to depend on securing sponsors down the road. Join me for a closer look!
You’ll Learn:
The increasing responsibility I feel to be a good steward in today’s podcasting environment
Three ways to make money from your podcast from Day One:
One-on-one work–I share how to use analytics to pinpoint your niche and impact to specialize your focus and offerings. (I use and recommend Fathom Analytics.)
Scalable work–This includes things you can continue to do for the next 8-10 years, like paid speaking engagements, coaching groups, therapy groups, writing books, and establishing a “private podcast” feed.
Online courses–The time and energy investment comes on the front end, but they become an asset into which you can invite others.
It’s best to view podcast sponsorship as “the cherry on the top” that may come to you, but not as the financial foundation to depend on from month to month.
I know that many of us are thinking and planning for the upcoming year. If an online course is on your radar, I want to encourage you to download our free online course starter kit. It's a seven-day email course that will help you validate your course idea. Now, it's going to be 10 years for me as a course creator next year, and the validation part is the most important part of an online course. You can download it over at coursecreatorstarterkit.com.
Transcripts
Swell AI Transcript: 363: How To Make Money From Your Podcast Without Just Relying on Sponsors with Melvin Varghese, Ph.D.
Melvin Varghese:
Hey there, it's Melvin. Today's podcast is supported by the American Psychological Association. If you are a psychology professional, which I think is most of us that are listening to this podcast, maybe you're considering your next career move. Well, the American Psychological Association Psych Careers Service actually has a listing of over 400 available positions in psychology. You can check it out over at sellingthecouch.com forward slash APA. And you can create a free account, upload your resume, set up job alerts, and submit all your applications. Again, that's over at sellingthecouch.com forward slash APA. So we'll jump right into today's session.
Melvin Varghese: hello hello welcome to today's session of selling the couch i hope you're doing well having an incredible day so podcast sponsorship having companies basically pay you to run ads on your podcast is often seen
rs on the STC podcast back in:
Melvin Varghese: Thanks for listening to the Selling the Couch Podcast. For more great content and to stay up to date, visit www.sellingthecouch.com.
Melvin Varghese: Hey there, it's Melvin. I hope that you enjoyed today's podcast session. Just wanted to take a moment again to thank the team over at the American Psychological Association for supporting today's podcast session. If you're a psychology professional that is looking for your next job in psychology, definitely check out PsyCareers, the American Psychological Association services. Career Center PsychCareers now has over 400 job postings posted specifically for psychology professionals. You can connect with leading employers and explore roles that match your skills and your professional and personal goals. You can check all of that out over at sellingthecouch.com forward slash APA, sellingthecouch.com forward slash APA. Create a free account and get started.
