Most agents avoid paid leads because the math feels scary, or worse, unknown. In this video, I break down the exact numbers I use to figure out if lead generation is actually worth it for your business: cost per lead, conversion rate, follow-up time, and the real ROI once expenses are factored in. We do the calculation live, step by step, no guide, no theory. Just the actual math of leads: what it costs to get in front of someone who's considering a move, what it takes to convert them, and why a lead that costs $3.25 can outperform a $4,000+ referral fee by a wide margin. You'll see: How to calculate your true net commission per deal What it really costs to generate a qualified real estate lead Why 1 out of 87 leads converting is still a massive win The ROI math behind a $2,262 ad investment turning into $25K in gross profit How much time a day it actually takes to run this (it's less than you think) If you've been putting off paid lead gen because you didn't know if the numbers would work, this is the video that shows you exactly how to run that math for your own market.