On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro marketing - applying neuroscience to decision making in the marketing process.

Find out how neuro marketing works, what Sorin's top tips are for advertisers, and why blogging has been one of his best investments of time and energy.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net