If you're feeling frustrated and overwhelmed by the lack of traffic and engagement on your website, despite spending countless hours on design and content, then you are not alone!
In this episode, we dive into the world of website design for podcast editors. From forms to personal branding, our guest offers valuable insights to attract the right clients. But with so many options, how do you know what's best for your business?
Tune in to find out, but be warned... we're not going to force-feed you a cookie-cutter answer.
When we come about looking at these websites, there's not like a generic. You have to have A, B and C. It really can be more conformed to who you are and the brand values that you want to bring through your business. - Danielle Meadows Stinnett
Visit shepodcasts.com to check out She Podcasts Live, the largest gathering of women and non-binary audio creators, storytellers, podcasters and more happening from June 19 to 22, 2023 at the MGM National Harbor in Washington, DC.
Danielle Meadows-Stinnett is the owner of Octane Design Studios, a Lexington, Kentucky-based branding and identity firm. Danielle is a podcast enthusiast, wife, and mother of three, has diverse passions including Italian cuisine, chai tea, cosplay, Star Trek Picard, and live MMA.
She joins us to share expert tips on website design specific to podcast editors. Her insights can help you create a website that reflects your brand values and connects you with ideal clients.
The decision between a personal or business brand can influence the design and content of a podcast editor's website. A personal brand typically showcases the individual's expertise and personality attributes, while a business brand focuses on the company's mission, values, and target market. Neither approach is inherently better, but considering the specific goals and context of the editor can help determine the appropriate direction.
Danielle Meadows-Stinnett shared that website tone, personality, and design should reflect the editor or the company, depending on the preferences of the content creator. To build trust with website visitors, she suggests adding personal touches or humor that allows them to connect with the person or company providing the service.
A key consideration for podcast editors when designing their website is whether to display prices for services offered. By listing prices, podcast editors can provide transparency and set expectations upfront, which can be helpful for potential clients when they are comparing services. Displaying prices may deter potential clients, even if the editor is willing to discuss alternate service options or negotiate pricing.
It is also important to consider that every project has its unique requirements and a one-size-fits-all pricing approach may not accurately represent the value provided. Danielle emphasized the importance of transparent communication with clients regarding pricing.
One idea is to show a base price on the website and let visitors ask for a personalized quote based on their project needs. This lets potential clients know the estimated costs and enables discussion of service scope and price.
In selecting a website layout, podcast editors might consider a more traditional multipage site or a single-page scrolling site. Each format has its advantages and disadvantages, and the choice will depend on the specific needs and content organization preferences of the editor.
Multipage sites offer more organization and depth, allowing visitors to explore selectively, while single-page sites simplify navigation and create a linear user journey. During the discussion, your Yetis and Danielle agreed that multipage sites with organized categories and topics are preferable (for them), as they offer a less monotonous and tedious user experience compared to single-page scrolling sites.
Furthermore, multiple pages can also aid in search engine optimization and discoverability.
Various website-building platforms cater to different skill levels, budgets, and design preferences. Some popular options include WordPress, Wix, Weebly, Squarespace, and Kajabi. When choosing a platform, podcast editors should consider their familiarity, the support available, and any limitations of the platform with respect to their specific needs.
Danielle expressed her preference for WordPress and Squarespace, as they offer a good balance between ease of use and flexibility. Although Wix and Weebly are also suitable for some users, they may not provide the same level of customization and functionality as their recommended platforms.
Stinnett further mentioned that Kajabi is a viable choice for those who can afford it, but it comes with a steeper learning curve. Ultimately, the choice of platform should accommodate the podcast editor, and in some cases, the preferences of their clients.
We stream live to our Facebook page and to YouTube every other week.
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.
The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
So how much is that?
Danielle:So.
Jennifer:Welcome to the podcast Ed Mastermind Show. The podcast
Jennifer:by podcast under orders for podcast editors. And real quick,
Jennifer:I'm Jennifer Longworth with Berman Marrow Podcasting and I
Jennifer:am proud sponsor of she podcast live and in person gathering the
Jennifer:largest in fact women and nonbinary audio creators,
Jennifer:storytellers, podcasters and more. And it's happening this
Jennifer:June 19th through 22nd at the MGM National Harbor in
Jennifer:Washington, DC. So if you're someone who's passionate about
Jennifer:podcasting, if you're feeling a little bit overwhelmed by all
Jennifer:the different choices, is that what you have to learn from whom
Jennifer:and where and whatever? What are you going to do next? Come to
Jennifer:she podcast live she podcasts live dot com. Check it out.
Jennifer:Hopefully your engine and below me you'll find.
Bryan:Bryan and Springer. And to my side is Daniel Abendroth.
Jennifer:And not joining us this evening is Carrie Caulfield.
Jennifer:Eric you'll find her at Carrie Dot Land and we have a special
Jennifer:guest today, Daniel J. Danielle is from Kentucky like me. So
Jennifer:that is why she's there. Well, not the only reason she's here,
Jennifer:but that makes your extra cool.
Jennifer:She's the owner of Arcane design Studios, a 13 year old branding
Jennifer:and identity firm based in the heart of the bluegrass here in
Jennifer:Lexington. She's a podcaster, wife, mom of three lover of
Jennifer:rustic Italian cuisine, Chai cosplay, Star Trek Picard and
Jennifer:live in May. And she is celebrating Star Wars May the
Jennifer:fourth day with all of us. Welcome, Danielle.
Bryan:I feel like we need to stop here and just kind of honor
Bryan:the fact that she loves Picard. Like, we could just take the
Bryan:show and move on with that.
Danielle:Oh, right.
Danielle:Giant Trekkie fan from Mars. And I absolutely love the fact that
Danielle:even when we get to chat about the technical side of things, I
Danielle:can always find a way to pull in a level Star Wars or Star Trek.
Danielle:So you're welcome.
Jennifer:Great. And Daniel's our special guest today because
Jennifer:she reached out to us after having listened to our website
Jennifer:episodes saying she was talking back at the podcast and she was
Jennifer:listening and we want to know what she was saying to us as
Jennifer:podcasting is kind of one way, typically, but we want to hear
Jennifer:what you were, what you were telling us.
Danielle:Oh man, the episode was great. Like, can I just say,
Danielle:in fact, like the conversation, the lingo, the camaraderie, like
Danielle:all of that is just so bubbly and it's infectious.
Daniel:Yeah, you can sing our praises all day.
Bryan:Long, if that was what you were saying. This is going
Bryan:to be great.
Daniel:What else do you like about it?
Danielle:I was leaning leaning that into the next part, which
Danielle:was we could use some help in the website area. Yeah. And I
Danielle:definitely I don't have all the answers. I love the fact that
Danielle:you all leave from that place, which is we don't have all the
Danielle:answers, but this is what has been working and I love that I
Danielle:can kind of help if anyone needs that. As far as direction for
Danielle:what you want to best reflect the services and the people that
Danielle:you want to see.
Jennifer:So I'm going to jump to the sugar prices, be on your
Jennifer:services page. Question I'm just going to just go right after
Jennifer:that one because I still struggle on with it.
Danielle:As an editor. I do not I do not love them. And that's a
Danielle:big one because the world tells us that we should have some sort
Danielle:of base, right or base comparison. So I can do a
Danielle:starting point figure depending on what type of particular
Danielle:service I want to to aim for. So I love that. But the other part
Danielle:of that is, Oh, right, yeah. Going right for the through the
Danielle:jugular. I really like the fact, too, that when we talk about
Danielle:listing our services, I push out those features, the cool parts
Danielle:of working with yourself, whatever that is. I know for
Danielle:Jennifer it's going to be a bourbon tasting party is going
Danielle:to be maybe bourbon listening party, maybe even like something
Danielle:in Around the Love. Jennifer is like my go to person for all
Danielle:things podcasting. So I love the fact that for Jennifer, that
Danielle:could be a very specific thing. But what works for Jennifer
Danielle:isn't going to work for Daniel, right? Maybe a little bit
Danielle:different. Maybe a stylistically, a little bit different. So when
Danielle:we come about looking at these websites, there's not like a
Danielle:generic. You have to have A, B and Z. It really can be more
Danielle:conform to who you are and the brand values that you want to
Danielle:bring through your business.
Bryan:I'm listening to this and I'm thinking, you know, I just
Bryan:spent several hours last week finding an excellent plug in so
Bryan:I could put my prices back on my website. And they don't look
Bryan:like cockapoo poop.
Danielle:And what are you comfy with? Like, Dude, what are you
Danielle:comfortable with?
Bryan:I was comfortable without them, but I was told, hey, like,
Bryan:let's do it, and that the research supported that. So I
Bryan:did it. It's been, what, two weeks? It's too early to tell,
Bryan:right?
Danielle:Yeah. I give you a good 30, 60 days, maybe a full
Danielle:90 days to kind of see if that would really give you a quicker
Danielle:turnaround, maybe in communication with with clients
Danielle:because they see your prices first or they are able to at
Danielle:least access an ideal scale of what those prices could be. I
Danielle:love starting points. Prices starting at x $9, I think.
Danielle:Daniel were you saying that before on I think that was you.
Daniel:I well, I don't remember. I know we talked we looked at a
Daniel:couple of statistic. Jessica is just like a starting ad or
Daniel:whatever. And I think that's kind of like where I landed as
Daniel:far as like a good starting point or like a good middle
Daniel:ground that we don't have to, like, lay everything out. But
Daniel:you can get a, you know, the starting point price to kind of
Daniel:weed out the people who like definitely can't afford your
Daniel:rates.
Bryan:And to be fair, my starting point, prices are
Bryan:definitely not the absolute bottom. I'm trying to get you in
Bryan:so I can sell you up later. Like this is what it would. This is
Bryan:what it would cost you. But we can talk about scope, right?
Bryan:Because if you publish once a week versus once a month, that's
Bryan:a different price.
Danielle:Absolutely. I love that you say that, because I
Danielle:think that's a really big part of building out what you want
Danielle:people to see on your website. Is it do I want them to focus on
Danielle:the numbers? Yes. To an extent, to a certain extent, yes. I do
Danielle:want them to think about that. But the focus on weeding out,
Danielle:finding your people, finding your people is so important to
Danielle:me. It's more important than the actual money they are paying me.
Danielle:I would rather have the value of a good client who may be in the
Danielle:mid range of what I would normally charge or in the range
Danielle:of services that we offer versus a really, really poor client who
Danielle:pays me a ton of money to do what I need to do. Because at
Danielle:the end of the day we can only take on so much. We're human,
Danielle:even though a lot of times as editors, we're forced to kind of
Danielle:be little miniature robots,
Danielle:if you will. I think it's very interesting that, yes, we're
Danielle:going to talk in and out about that like as editor, sometimes
Danielle:we're seen as robots and we're just robotically going through
Danielle:life. And it doesn't matter how much it is because we can do it
Danielle:right and it's in our bandwidth. So that's something to think
Danielle:about when you talk about listing prices.
Jennifer:So what else needs to be on our Web site? I mean, what
Jennifer:else were you telling us we were doing wrong? I guess the
Jennifer:question I really want to know that you were listening to,
Jennifer:you're talking back and I really want you to talk to us like in
Jennifer:person about this or, you know, as in person. Yeah.
Danielle:Only just enjoy the level of transparency. And this
Danielle:is something that I do see on podcast, but not enough. Like
Danielle:you guys are really kind of putting yourselves out there
Danielle:with, Yeah, I'm comfortable with that. Or No, I'm not comfortable
Danielle:with that at all. And you know, it was a heck no. I don't know
Danielle:what writing this podcast is. So I was like, Can you sure? Like
Danielle:there's a no fly zone for each of you on your own level. But I
Danielle:also feel like that's also curated based upon the
Danielle:experience you want to give your customers. So in hindsight, you
Danielle:want your your website to be a reflection of the people and the
Danielle:things you are trying to attract, right? Well, a bit of an
Danielle:attraction game, if you will. So very similar to kind of I'm sure
Danielle:there's certain questions and I think you mentioned that before
Danielle:on the original episode. Was there certain things that we
Danielle:have to ask so that we know what we're getting into? And I think
Danielle:that's a legit thing you have to know upfront. So that's that
Danielle:little tango dance that we talk about a little bit in terms of
Danielle:marketing, but in the sales part of it, there's also a little bit
Danielle:of a dance in trying to discover the things that you need to know
Danielle:upfront versus the things that may come out in the wash later
Danielle:on as the relationship continues. So those are also things to kind
Danielle:of figure out how you want that to be represented on your site.
Danielle:Maybe that's an effort to get talked about having an RFQ on
Danielle:your site, whether or not that's a good idea or whether that's a
Danielle:bad idea. But most people are having that on their website. So
Danielle:a lot of those questions that they're thinking about are
Danielle:already answered in black and white. On your on your page.
Danielle:There's some other cool aspects that I feel like is kind of
Danielle:trending right now for websites.
Bryan:Tell us more.
Jennifer:Yes, we need to know.
Danielle:Obviously, you got to please your playlist, things
Danielle:like that that you want to share. I am loving every piece of
Danielle:embedded playlists like, but that's like a huge thing that's
Danielle:not popular outside of podcasting, believe it or not.
Danielle:So I'm really enjoying that. People are doing that more, but
Danielle:it's not necessarily staples of work. It's like my afternoon
Danielle:tunes, my morning wakeup call, like playlists that you would
Danielle:normally see like on Spotify somewhere. Like you're trying to
Danielle:draw a little bit more personality onto the website and
Danielle:people are doing that through through to their music, through
Danielle:audio samples. And I think that's really cool. So maybe
Danielle:think about that as like a fun thing, maybe not for the website,
Danielle:maybe it's for your newsletter, but that is something to kind of
Danielle:think about in terms of website. The other part that I really
Danielle:loved about the episode and I was kind of like stomping my
Danielle:foot about was whether or not to I know. How personal do you want
Danielle:to be? Are you putting your face up there to put your business
Danielle:logo up there? What are the I guess the 411 was the behind the
Danielle:scenes answer on whether or how close you want to be in
Danielle:proximity to putting your personal face versus a business
Danielle:logo out there. And I think that completely varies between who
Danielle:you are, what you do. If you're a podcast editor, that's a
Danielle:little bit more meticulous. Maybe you're focusing primarily
Danielle:in a certain niche. I love that Daniel focuses specifically on
Danielle:coaches. I love the fact that you were able to kind of find
Danielle:your niche there. However, for a lot of other people, maybe it's
Danielle:a free for all right. I added podcasts from comics to music to
Danielle:the news. And so it's really important for me to be open. But
Danielle:for some people, maybe meeting down is the better is the better
Danielle:option. So when I think about that, as far in terms of a
Danielle:website, I want to have all the things that are very popular or
Danielle:either somewhat trending in those specific specific niches.
Danielle:So that's really important too. For me, I'm a retro gamer, I'm a
Danielle:comic lover, so you're going to see me and cosplay pictures.
Danielle:You're going to see me in fun stuff in and around that
Danielle:community because that's who I am and I want to attract more
Danielle:people like that.
Bryan:I've got a couple of questions I.
Daniel:Know I didn't have. Well, I do have just one question for
Daniel:Brian. What is the name of that plug in? You found.
Bryan:It. I'll have to look it up and send it to you. I don't
Bryan:remember. It was again theme forest or Code Canyon or
Bryan:something like that, but I'll, I'll find it. It was, I think 20
Bryan:bucks or something. It wasn't much but it's not terrible. I
Bryan:thought it looked pretty good. So one of the things that I
Bryan:wonder and I think this goes back to all of the branding
Bryan:questions that you probably ask all of your clients. And so I'm
Bryan:not trying to get free consulting out of you.
Danielle:But it's Star Wars Day.
Bryan:This is where things get weird for me. So maybe not
Bryan:everybody knows this. I met my wife through an online dating
Bryan:service and part of how that happened was filling out forms
Bryan:and providing information. And then, you know, there was, in my
Bryan:case, a thousand failed matches before I found the one that
Bryan:stuck. Right. And so there it was, super grueling on my side.
Bryan:But that's that's neither here nor there. Part of what the
Bryan:value of that was there was that they had those questions that
Bryan:help you understand what you're looking for. If it's a good
Bryan:personality match, that kind of stuff. How do we approach that
Bryan:from a business standpoint? So these are the things that I need
Bryan:to communicate, knowing that there's no form out there that
Bryan:says, Hey, we're going to match you to the perfect client.
Danielle:Yes. Oh, I love this cool tidbit. I also met my
Danielle:husband on Facebook, so I relate to that, like figuring out what
Danielle:what worked. Kind of like the switchboard, right?
Bryan:And so I tell people it was like trying to buy groceries
Bryan:at the grocery store by looking at the label and going, This
Bryan:one's got enough niacin or whatever it is, and then you
Bryan:flip it around and go, But actually this one doesn't make
Bryan:me feel good, so we'll keep moving.
Danielle:Okay, so we talk about forms. For me, I love forms
Danielle:because that is a great way to kind of directly slim or trim
Danielle:the fat, right? I think in a lot of ways you have to think about
Danielle:if you want to use a form to do that, how does that appear? How
Danielle:does that approach? Is it accessible? Is it easy?
Danielle:Accessibility is a huge key and a huge turnoff point for a lot
Danielle:of people who are not clumsy or savvy, servicing and looking at
Danielle:multiple sites all the time when they're trying to find a podcast
Danielle:editor. A lot of times they're going to Jennifer out there
Danielle:going with people they know, they trust someone. They've had
Danielle:a joke with a drink with something along those lines. So
Danielle:in terms of like cold, just looking at podcast editors, a
Danielle:Google search somewhere and they have a form that they want to
Danielle:find more information out about you, I think it is important to
Danielle:kind of pull out certain things, but not everything. So I don't
Danielle:need to know. They're meeting annual median income for the
Danielle:year. I may ask something kind of fun and flirtatious, like
Danielle:what is your favorite color? Who is your favorite superhero if it
Danielle:goes with your with who you are? Right? But I do think that forms
Danielle:do help. Kind of trim the fat. Really? Yeah. I definitely have
Danielle:had people when.
Bryan:I expect you to tell me to just forget about it.
Danielle:I definitely think it's a great way to weed stuff
Danielle:out, but there's certain times and places I feel like that can
Danielle:happen. Websites is one asking anyone for any service. If
Danielle:you're going to apply for a job, they're going to ask you the
Danielle:same question. So I do feel like this in alignment with what you
Danielle:are trying to do, which would be asking someone, Hey, I need to
Danielle:know a little bit more information before we either hop
Danielle:on a call or maybe discover more about the type of podcast
Danielle:services that you need. So knowing ahead of time for me,
Danielle:when I'm doing any type of consultation like that, it's,
Danielle:Hey, what do you need? Is it podcast episode? Right? Tell me
Danielle:more about what's the name of your podcast? What is maybe
Danielle:something you want to do with your podcast that you're
Danielle:currently not doing? Also asking them a funny question Who's your
Danielle:favorite superhero and why? Sometimes that's not a required
Danielle:answer. It's got to leave a base, but it's one of those things
Danielle:that I do. I do want to know more information about who I'm
Danielle:working with before they even get to my face.
Bryan:Thanks, Steve has a question.
Daniel:What would the negative consequences be for having a
Daniel:schedule a call button rather than a list of prices or having
Daniel:the podcast or fill out form?
Danielle:So based on experience and a little bit of factoid
Danielle:knowledge here, schedule a call is a lot of times for a consumer
Danielle:to kind of format A I don't know if I want to talk to this person
Danielle:just as much as we do it on our side, but happens on the
Danielle:opposite side too. So even though when they're seeking like
Danielle:services for podcasting in any way, shape or form, sometimes it
Danielle:can be alluring to schedule a call. They don't want to make
Danielle:that level of commitment yet, but they are okay with looking
Danielle:at your prices and kind of knowing just the base
Danielle:information. I'm definitely more of an introvert, believe it or
Danielle:not. I know I'm all over the internet, but very much more of
Danielle:an introverted person and I struggle sometimes, you know,
Danielle:even with. So I want to take this call today. Do I really
Danielle:want to be believed today? Even though we set our own boundaries
Danielle:and scope of of realm for that. But the negative consequence, I
Danielle:think, in some areas is too much pressure for the person to
Danielle:actually act on the schedule or call.
Jennifer:Patrick said. I'd rather die than schedule a call
Jennifer:with anyone.
Danielle:I love that. That's definitely me a little bit.
Danielle:Sometimes I definitely struggle with that, Steve says.
Jennifer:Then you are my ideal client.
Bryan:Since Patrick's an editor of course not.
Daniel:But once I write the follow up to that, so I have
Daniel:essentially like a schedule a call type thing. It's a built in
Daniel:form. You go and you pick your date and time and there's like a
Daniel:short questionnaire, but it's just like your name, email
Daniel:address, whether you want avoid a phone call or a video call.
Daniel:And then like, How did you hear about me? And my idea was to
Daniel:keep it as simple as possible and not like overwhelm them and
Daniel:give them excuse to not fill out the form. It's like having too
Daniel:many questions. And the idea that I'm toying with now is like
Daniel:keeping that. And then like a follow up email being like,
Daniel:Thank you, Thanks so much for sharing a call. Just more
Daniel:information. The most out of call. Like, here's a list of
Daniel:questions that I have for you. Is that like asking too much or
Daniel:like what? I guess what are your thoughts on that?
Danielle:I really think that really depends on the client and
Danielle:I feel like too, it depends on the gamut of what you're wanting
Danielle:to bring people in. If these people are already comfortable
Danielle:doing this particular questionnaire a little bit in
Danielle:between, then that's where you would want to go. But if you
Danielle:also feel like you're maybe putting yourself too much, put
Danielle:in too much on the client ahead of time, then that also is a
Danielle:little bit more adding to them to like, okay, if I have to do
Danielle:all of this just to talk to you, maybe I don't want to, you know,
Danielle:do that. So you do have to kind of mind what's on brand for you
Danielle:if you're already showcasing to coaches that you're a likeable
Danielle:person that you are, that you do your job well, you're already
Danielle:showcasing all the features and bonuses without actually giving
Danielle:them that sort of thing, then I think that is something we can
Danielle:continue to do, just in my opinion, when I have people ask
Danielle:me a ton of questions in a questionnaire, I actually I love
Danielle:questions, by the way, to say, yes, let's talk about it. But I
Danielle:love being able to answer questions. But if you're the
Danielle:person, sometimes it's not that. No, let me put it in the email
Danielle:instead. Like I don't want to literally have that 1 to 1 is
Danielle:okay to put a little bit of a soft boundary between you and
Danielle:the client before that point. And I talk a lot in terms of
Danielle:boundaries, just because families are healthy, but
Danielle:they're not necessarily meant to keep people out. It's just meant
Danielle:to let the right people in. And so I really emphasize that even
Danielle:for podcast viewers on their website, you want to allow the
Danielle:right people in and kind of just wish the people that you really
Danielle:don't necessarily want to do business with.
Daniel:Yeah, So the people who don't want to schedule a call,
Daniel:Steve Stuart, has made it abundantly clear he's not the
Daniel:editor for you.
Danielle:Check that box.
Daniel:Yet.
Daniel:So Steve, reply For what it's worth, I haven't lost much time
Daniel:to people scheduling a call who weren't worth a chat. However, I
Daniel:can close more sales if I get someone on a call, then through
Daniel:email or any kind of online activity.
Danielle:Yeah, I relate to that because it depends on how salesy
Danielle:you are. Like if you're the person that can close that deal
Danielle:by just talking to them, you hear their voice, then bam! SLAM
Danielle:That's it. Yes, that's that's the trick. But for people who
Danielle:are not in that particular area, you know, I'm a person about the
Danielle:boundary, so I don't force things if it's meant to be. It's
Danielle:meant to be. What's for you is for you. And I'm a real big
Danielle:advocate behind that.
Bryan:So one of the things that I've struggled with a bit in
Bryan:terms of how to approach this is the number of steps to getting
Bryan:somebody on the call versus the size of the first hurdle. So to
Bryan:your point, schedule a call for some people is absolutely a
Bryan:speed bump. However, I have concern also that if the first
Bryan:call to action is shoot me an email, then I'm inserting extra
Bryan:steps before we get there. And so I'm not sure how that
Bryan:interplay works in terms of what's the right, because
Bryan:there's an element of momentum and hand-holding that happens.
Bryan:If you say, Shoot me an email and your first response is cool,
Bryan:let's set up a time, here's a link or something like that. But
Bryan:I'm not sure, like where's the decision point between creating
Bryan:momentum with an easy first step versus just it's a one step
Bryan:process is options.
Danielle:That's really what it is. I can I can be like very,
Danielle:very upfront about that. It's a matter of what you're
Danielle:comfortable in letting in, but it's also a matter of what's
Danielle:accessible, like what is accessible, what's accessibility
Danielle:for you. And I think it varies or the type of podcast that you
Danielle:are. And I think that's what makes people want to either seek
Danielle:you out for that particular service and go through all the
Danielle:things or yeah, I mean.
Bryan:So for me, you may not know this, but I work a full
Bryan:time job and I'm a professional editor, so if they want to talk
Bryan:to me between eight and five, wow, there's a good chance we're
Bryan:not going to talk about this. I can pre schedule it during a
Bryan:lunch break a couple of days out because I have other meetings
Bryan:and believe it or not, the company I work for kind of
Bryan:expects me to show up and do a job, as you heard. But they have
Bryan:this expectation, right. And so I have to monitor that.
Danielle:Exactly. Exactly. There's a huge part of podcast
Danielle:editing for me that is such a natural state, right? A natural
Danielle:state of being. And there are after five out for five, it's
Danielle:the galaxy that's not ours, but far, far away, right? Star Wars.
Danielle:So I'm trying to think out loud, like in terms of wanting to put
Danielle:the right things on your website. It really is a reflection of
Danielle:your processes, the way that you do business and your personality
Danielle:in some areas. Now, if you're a business business like a
Danielle:corporation, you're you want to be a little bit more harder tone.
Danielle:I do agree that maybe there's less of that. Your personal
Danielle:personality and more of your business persona or your brand
Danielle:value across that. And I see a lot of that in your website.
Danielle:Brian More of a professional like brand brand. This is who we
Danielle:are kind of feel, even though it's very much a tag team. Your
Danielle:wife's right.
Bryan:Actually, it's Daniel whose wife works with him. My
Bryan:wife doesn't.
Danielle:Oh. Any other way. Yeah.
Danielle:Okay. So that's that's really what I was getting at was like,
Danielle:you know, there's a there's a place in a tone that you can
Danielle:carry. You choose whether that's more of a personality or
Danielle:personal brand or if that's more of a business businesslike,
Danielle:corporate sort of feel. And I think there's different
Danielle:approaches to both.
Jennifer:Yeah, because obviously mine's a more
Jennifer:personality brand driven and I'm revamping the website thanks to
Jennifer:this conversation and.
Bryan:Get ready to do it again.
Jennifer:I know. Well, they haven't started yet and I don't
Jennifer:do my own. Someone else does it for me. And I sent them a mockup
Jennifer:of what I wanted and it involves Bourbon barrel stables. I'd be
Jennifer:more on target with, you know, being bourbon barrel podcasting.
Jennifer:There was no essence of bourbon or bourbon barrels on my website
Jennifer:before. And I'm like, you know, we need to change this.
Danielle:Bring back would be.
Jennifer:To.
Danielle:Me.
Daniel:Yeah and to Patrick's comment Yeah in my gorgeous room
Daniel:overlooking the sea that isn't actually just a wall with a
Daniel:green cover on it. So I do want to add in the kind of a thought
Daniel:that I had about ways like people can contact you. It's I
Daniel:think if your website is doing its job and attracting the right
Daniel:people, they and as long as your website is accessible enough
Daniel:they'll find out a find a way to get in touch with you. So I
Daniel:think the most common thing is people scheduling a call with me
Daniel:or video chat, but also like I do have contact form and I have
Daniel:like throughout my website like semi message, that kind of thing,
Daniel:and have plenty of people over the years sent me an email when
Daniel:they have like a question or they want some information. So
Daniel:for somebody like me who would rather like chat back and forth
Daniel:on email before I commit to like talking to somebody, like my
Daniel:website allows for their people, send me a message, you know, we
Daniel:can chat that way. And for others that want to hop on a
Daniel:call right away, it's easy enough of that too.
Danielle:Yeah. And this is very much a McDonald's situation.
Jennifer:So it's not the Burger King.
Daniel:But Burger King.
Bryan:Oh, yeah. Whoops. I worked at McDonald's when that
Bryan:was coming out and it was a thing We started having to make
Bryan:everybody's sandwiches. Just the way they wanted them was a mess.
Danielle:The customization out there, but definitely thinking
Danielle:in terms of a little bit of a buffet, you can't cater to
Danielle:everybody. So if you're if you're really into the realm of,
Danielle:you know, all things Italian, then stick to the cuisine. I
Danielle:think it's really important that once you find what works for you
Danielle:to keep, keep at it. I think that's what helps build more
Danielle:people, more interest into one to visit your site. And I love
Danielle:the fact that Jennifer actually podcast last year you did The
Danielle:Coasters with the Q Are you all right?
Jennifer:That's me.
Danielle:So I absolutely love that because that is a it's a
Danielle:personal item that you can give to someone that also is a direct
Danielle:contact to knowing more information about what you do
Danielle:and how you do it. So to be kind of stole that idea, Don't don't
Danielle:use it.
Jennifer:You're not the only one who's stolen that idea.
Jennifer:People ask me where I get my coasters all the time and I know
Jennifer:my affiliate code.
Danielle:I love it, but yeah, we do. Gamertag.
Jennifer:Yeah.
Danielle:So I think that it's it's really cool to be able to
Danielle:find someone that actually is really connected to you in a way
Danielle:that makes them want to know more about you. And I think the
Danielle:website is the place to do that. Of course, social media is going
Danielle:to be around forever and ever, and with new things like AI and
Danielle:things along those lines, we're finding more tools and
Danielle:accessibility ways for us to connect with each other. But I
Danielle:still think the website is still be a central place that you own
Danielle:to actually connect with other people. So I just want to keep
Danielle:that in people's minds as well as we can lean on other things
Danielle:to to, you know, entertain and bring people in through social
Danielle:media.
Jennifer:So with my website, people, their idea, I told them
Jennifer:on the front of like, I don't know about this, put my prices
Jennifer:on. It was right after our pricing conversation. I'm like,
Jennifer:oh they want my prices on. And and her idea was to do a contact
Jennifer:me for a custom quote and take them to a form. So there is a
Jennifer:schedule, a call button on there, and then there will be like a
Jennifer:custom quote button somewhere because I change my prices every
Jennifer:day, depending on who I talked to. What have you said that you
Jennifer:hold yourself against me by putting them out there. And then
Jennifer:today I'm like, Oh, is this much? And then I went and looked up
Jennifer:and I'm like, No crap. I just cheated myself out of 50 bucks
Jennifer:again and again. I said the wrong number.
Daniel:I had a echo.
Danielle:What I tell a lot of people who work at any type of
Danielle:technical business is in regards to pricing, always is. You need
Danielle:to have more than one option in more than one way to display it.
Danielle:So when you look at like, I don't know, I'm trying to think
Danielle:engineers websites, when you're looking at other technical print
Danielle:shops. I worked in a print shop for almost a decade and I
Danielle:learned some amazing things in and around printing, mass
Danielle:printing, any type of printing. And what I learned is that they
Danielle:don't list their prices always upfront. They always have a
Danielle:customization form or click this button to customize things along
Danielle:those lines. So that's a great alternative to not necessarily
Danielle:listing your prices up front. Again, starting at a starting
Danielle:point would be great so that people can wrap their minds
Danielle:around that. But having that custom quote where people can
Danielle:actually put down their customized thoughts and then you
Danielle:can reply with them with your own customization.
Jennifer:Okay, you're getting some questions. Yeah. So we'll
Jennifer:go.
Danielle:Patrick Okay.
Jennifer:First thoughts on maintaining your own site versus
Jennifer:someone else doing it. He says, I love my professionally
Jennifer:designed site, but I don't have as much control over it now. And
Jennifer:since I'm the one who brought up the I can't design a site to
Jennifer:save my life and when I get control over, I ruin it. So
Jennifer:that's why I have someone else do mine. Thank you. But what do
Jennifer:you think, Dana?
Danielle:Because I design.
Jennifer:Stuff. I know I'm.
Daniel:Not biased at all.
Danielle:I know writers like me. So, yeah, everything I've made
Danielle:before for myself, for my network, it's been by my hands
Danielle:or at least gone through my desk. So I do encourage people, if
Danielle:you're not comfortable with web design, find someone who is If
Danielle:you are not. It's the same thing with podcast editing, right?
Danielle:People come to us because they're not comfortable editing
Danielle:their podcast anymore. As editors. We we do that. We take
Danielle:that leverage off their backs and kind of take it on, right?
Danielle:They become a little PED once I really encourage people to do
Danielle:what's in their life right For me, I am very gifted at creating
Danielle:websites and podcast editing and graphic design, and I'm very
Danielle:comfortable with going from Star Wars one day and completely
Danielle:Picard the next. I'm okay with all of these things, but this is
Danielle:within my own realm, within my own lane of what I'm comfortable
Danielle:doing. However, that might not be comfortable for everyone else.
Danielle:So really, I would lean on if you are comfortable to learn,
Danielle:then give this a good Maybe if you're not in a wheelhouse of
Danielle:already trying to learn something new. If one or new
Danielle:things are really hard for you, don't trust someone else who
Danielle:does it way. Who is already doing that really well.
Daniel:Yeah. So like my personal story is I struggled
Daniel:first, like wanted to get a website because like, I know I
Daniel:design websites and I, I'm very familiar with WordPress, like, I
Daniel:know I can do it myself, but I'm not so proficient at it that I
Daniel:can just like knock it out without any issues. It's after
Daniel:like several months of me struggling, trying to like,
Daniel:create my website. I finally just like, hire somebody to do
Daniel:it for me. But then, like, I know enough to, like, maintain
Daniel:it on my own. Even my response to Patrick as far as like having
Daniel:somebody maintain it or doing it yourself So personally, I don't
Daniel:do a whole lot with my website, so there's not much to maintain.
Daniel:And I use WordPress. So like outside of updating plugins or
Daniel:whatnot, there's not a whole lot of maintenance there. I do. So I
Daniel:guess I'm curious about like, what do you mean by maintaining
Daniel:it and what kind of control do you wish you have that you don't
Daniel:have right now?
Bryan:Yeah, So I think maybe while we're waiting for Patrick
Bryan:to answer that, we want to move on to Andrea's question.
Daniel:Yeah, Yeah.
Bryan:Andrea asks whether you have any thoughts on multi-page
Bryan:sites with a menu versus a single page scroll with
Bryan:bookmarks to jump?
Danielle:This for me is actually a brainbuster that I
Danielle:feel like a lot of people struggle with, but it's really
Danielle:not that difficult. I love the fact that this question is
Danielle:brought up because a lot of people struggle with this. They
Danielle:think that by having a singular page, it kind of helps with the
Danielle:workload. But I will say Endless Scroll was something in 2023 we
Danielle:are very tired of and people are going back to a little bit more
Danielle:of the brochure website, which is rather have 3 to 5 pages to
Danielle:look at that I can look at in 1 to 2 scrolls versus having an
Danielle:infinite page where I am infinitely scrolling forever and
Danielle:ever and ever. So I really encourage people for SEO
Danielle:purposes. It actually is good to have more pages that emphasize
Danielle:you then one page that emphasizes you. It's kind of one
Danielle:of those things where you don't know whether or not the domino
Danielle:effect can happen. You can't start the domino effect if you
Danielle:only have one page. So it's really an interesting concept
Danielle:when people ask that because I want to encourage them to branch
Danielle:out a little bit by having at least 3 to 3 pages. But for the
Danielle:purpose of whether or not they have an endless role or multiple
Danielle:pages, I say go for the multiple pages. And can we keep the the
Danielle:second menu too, like a minimum of like 2 to 3 pages underneath
Danielle:that.
Daniel:I'm totally like, I guess I'm part of the majority.
Daniel:It's like I cannot stand single page websites. It annoys me to
Daniel:no end.
Danielle:Yeah, and this is kind of where I had to grow up quite
Danielle:a bit because I was the minimalistic person. Like,
Danielle:here's my cover page, here's the basis of what I do. This is why
Danielle:I'm good at it now, believe me. And it was all like a singular
Danielle:page. I've had to branch out a lot. And actually this is where
Danielle:my my blog really kind of took shape and form. So now that I'm
Danielle:able to have a website that actually showcases the main
Danielle:nuggets about what I do, they can have a deeper dive and go
Danielle:into like more category topics like products like top shows
Danielle:that I care about or even ways to help them manage podcast
Danielle:editing and how we can help them models, all those type of things.
Danielle:So the more that you're putting out, there's the gravy concept,
Danielle:right? The more we produce, the easier it will be for people to
Danielle:find and allocate and know more about us. And it's very it's a
Danielle:very true moment, to be really honest. We talk about that even
Danielle:in terms for social media, for podcasting. People say, you know,
Danielle:stick to one or two good meetings. You're really good at
Danielle:that. You really want people to connect with and then branch off.
Danielle:And I'm saying from my car awful lot today, it's really just
Danielle:focus on all the areas as much as you possibly can get in a
Danielle:good system of doing it and then start really busting out the
Danielle:level of content that you want to put out in specific channels
Danielle:versus versus before.
Jennifer:All right, back to Patrick. He has come back about
Jennifer:his his website. The editor is way different and there are
Jennifer:things and instructions. I have not to touch certain parts of it.
Jennifer:I'm one of his first clients was an aunt who's not hands off. So
Jennifer:it's been an adjustment for both of us. Rules about image sizes,
Jennifer:etc. So that's where the the issue is.
Daniel:Yeah, it's a tough balance there between wanting to
Daniel:have a website that you love versus one that you can actually
Daniel:adjust as you need to.
Danielle:Maybe you can get like a part time thing where you like
Danielle:you.
Daniel:Go not.
Danielle:Have like window like only between eight and to be
Danielle:retouch this website but it was a Friday and then all you do is
Danielle:your hands off and.
Daniel:On like a clone website that you can make sure it works
Daniel:before you roll it out.
Jennifer:He says Blogging is where I started, so I struggled
Jennifer:to get my site to look less like a blog. That's why I had it.
Jennifer:Redesign. Yeah, that's a different look. Totally.
Danielle:Yeah. I'm just curious. This is me just asking. I know
Danielle:you guys mentioned like Divvy. You guys mentioned like the
Danielle:editors that you're using in some areas. Is anyone like, how
Danielle:do you guys feel about elements or I use that a lot for
Danielle:clientele.
Bryan:So on a personal level, I've never used it, but it's
Bryan:just another framework, right? My opinion, this is as long as
Bryan:it's a framework that I can understand, I don't mind having
Bryan:somebody else designed it or something like that. I have one
Bryan:website that I work on that's not podcast related, that I just
Bryan:do some updates. It's built in a on a different platform and it's
Bryan:very designer focused, right? So it's very much on the visual is
Bryan:very heavy, all of that stuff. I hate it, but it's because I
Bryan:can't make it do what I want to do because it wasn't designed to
Bryan:work that way. And so that's that's where the challenge comes
Bryan:for me. So for me, the answer would be absolutely. If you want
Bryan:to have a professional designer say, go for it, just make sure
Bryan:that they use something that you're comfortable with. In
Bryan:terms of the hand-off. Now, if they're going to continue
Bryan:maintaining your site like Jennifer's is, well then that's
Bryan:a different story. Use whatever they're comfortable with as long
Bryan:as you don't mind being locked in. Right.
Jennifer:And we have another question. Yeah, Yeah.
Bryan:This one's great about this.
Jennifer:Yeah. The quality of a web designer can be very
Jennifer:different. What would be good questions to ask a web designer
Jennifer:to ensure quality, functionality, etc.? Detail.
Danielle:Oh, the go find. I love it. Okay, so first off, I
Danielle:definitely want to know how long they've been doing it. And this
Danielle:is a learned practice someone who's really good in their first
Danielle:year hasn't hit a professional road speed bump yet, but they
Danielle:have been able to do a lot of coding, right? So coding
Danielle:experience is good, but we also want to make sure that the
Danielle:business side of how they conduct business and do business
Danielle:is also legit. So look for someone who has a little bit of
Danielle:deeper experience, who've been in the game for a little while
Danielle:to look for one trick ponies I despise. And I don't want
Danielle:someone who's going to be able to just work in Joomla. I don't
Danielle:want someone who's just going to work in WordPress unless I
Danielle:specifically need the WordPress. I want someone who's a little
Danielle:bit more advanced, someone who is flexible. Maybe they work
Danielle:between two or three platforms. I personally work between three
Danielle:main platforms. None of them include Wix. I want to make sure
Danielle:like is I want to get yeah, deep down, you know. Yeah. But I want
Danielle:to make sure that it that it works right like it has to
Danielle:function. And then I also want to have a, someone who has a
Danielle:good portfolio, someone who actually can show the work
Danielle:that's actually out there in the world that you can go and visit.
Danielle:A lot of people, build a lot of tests and dummy sites, and I
Danielle:think that's great. I have plenty to spare in the 13 years
Danielle:that I've been doing it. But I think in a lot of ways that when
Danielle:you have something that is actually credible, that you can
Danielle:go and tinker on someone else's site and see if that's in
Danielle:comparison to some of the features or aspects that you
Danielle:want on your site that becomes real. So those are the main
Danielle:things that I feel like you should look out for. I always
Danielle:love personality with a smile I love dark humor, so if anyone
Danielle:uses that, that's always cute as one for me. But it doesn't have
Danielle:to be that way. Find someone who really kind of initiates or
Danielle:sparks you is usually when that connection happens, you're more
Danielle:likely to have more of an actual relationship through this
Danielle:experience versus a cold exchange of just getting it done.
Danielle:I think I haven't watched some of this yet. Only listen. So
Danielle:this is cool that I. So you think that.
Daniel:It'd be different if Kerry was here because she
Daniel:really has a couple.
Bryan:So one of the things I love that you shared about that
Bryan:was your perspective on what we should ask about. Because in my
Bryan:mind, if you're wondering what are your prospective clients
Bryan:wondering as they're looking for a prospective editor, it might
Bryan:be things along those lines. Are you a one trick pony? Do you
Bryan:have work that you can stand behind? Can you demonstrate that
Bryan:you've been doing this long enough that you actually know
Bryan:how to fix problems instead of just dealing with the perfectly
Bryan:recorded stuff that you did in audio school? Like those are all
Bryan:key questions.
Daniel:And I love the personality aspect. Finding
Daniel:somebody you click with because like the person who designed my
Daniel:website, like he was okay, but it was hard to communicate. And
Daniel:so trying to and especially if somebody you can't stand talking
Daniel:to or don't have like a good relationship with, it makes it
Daniel:more difficult to explain and ask for the changes and like
Daniel:what you want in your website. So having somebody be a little
Daniel:more friendly with, it's easier to kind of like work through
Daniel:that process.
Danielle:We can all be Klingons and they can't. Great wrong side.
Jennifer:So we have another question.
Daniel:Oh, actually, before we get to that, I do want to
Daniel:another thing that popped my head when you were talking, as
Daniel:you said, you like you work with a couple of platforms, so people
Daniel:maybe want to do it themselves. What are like your
Daniel:recommendation for platforms to work with and which ones to
Daniel:avoid?
Danielle:Sure I do love working with WordPress, I do love
Danielle:Squarespace. I do love even to job. I mean, those are some
Danielle:really top leagues that I feel like I'm I'm very advanced in.
Danielle:That takes a little bit of learning especially good job if
Danielle:that's like your something that you see and you see that price
Danielle:tag and you're like, I don't know if I should invest on that
Danielle:level. We're looking at dropping three GS real fast, but I think
Danielle:it's really admirable for people who are willing to take that
Danielle:leap and say, Yes, I trust someone who's very skilled in
Danielle:this area too, to do this work on my behalf. So I definitely
Danielle:love WordPress, I love Squarespace. I have definitely
Danielle:done several things hand coded by hand. HTML five. Get out of
Danielle:here. I know high five. I've gone all the way to the early
Danielle:parts of of designing all the way to more intricate parts. So
Danielle:I do like WordPress base. Those are my top two two job would be
Danielle:a third option if you're if your pocket book is a fourth.
Daniel:Have a bittersweet relationship with Javi Chappy.
Jennifer:Obviously I mean, people who are just listening
Jennifer:can't see your face. But when she said hijabi, you had a
Jennifer:visual reaction down.
Daniel:Side tangent I like I've been working with WordPress
Daniel:since like when I still were primarily a blogging framework.
Daniel:My biggest gripe with Hijabi is there's no like clear formatting
Daniel:button. So whenever I copy paste like a word doc or something and
Daniel:you go look at the HTML, you have like all this unnecessary
Daniel:code and make things look weird. So alternative is to like a
Daniel:paste without formatting. And now you get to go in and like
Daniel:fix everything and put all the links back in. It's just like
Daniel:it's one simple function would completely change my perception
Daniel:of them.
Danielle:I completely agree with that. It's a fair
Danielle:assessment. I've had some clients that try to do it by
Danielle:hand and say, okay, you know, I'm going to rebel against this
Danielle:decade plus years of your experience and kind of wiggle it
Danielle:out of my own 45 minutes. And they usually come back usually
Danielle:within a week or two and say their tails on their shirt tails.
Danielle:Tuckered in there? Yeah, right. I shouldn't have tried this on
Danielle:my own. Can you help me? And I get that. And then you've got
Danielle:the people who actually are trying to learn something new.
Danielle:And because they have not experienced something else
Danielle:before, this is their new and this is they kind of
Danielle:precondition. Right. Are reconditioned in some areas. And
Danielle:I think that can also be a learning experience, too. But I
Danielle:completely agree. If you're old school, you've been doing it
Danielle:since the very beginning, and we're going back to The Matrix
Danielle:almost. And I just feel like this would be a difficult
Danielle:challenge for you. So it really depends on your learning curve
Danielle:there. But I do tell people all the time, if you're looking for
Danielle:just quick, visual friendly platforms, WordPress obviously
Danielle:is a definite go to. And so Squarespace.
Bryan:Yeah, of those two, I think that Squarespace is
Bryan:probably the one that's a little bit more newbie friendly. I
Bryan:definitely, at least my experience has been that
Bryan:WordPress is way more powerful and extensible, but I really
Bryan:don't care that much for Squarespace. So I never found
Bryan:out the limits of what it can do either.
Danielle:Oh man. I mean, like the SEO compatibility alone with
Danielle:Squarespace, I think that was one of the cooler features when
Danielle:Squarespace. Squarespace first came out, that was like their
Danielle:big push was don't worry about the SEO as much, we've got your
Danielle:back and haven't actually got to work a little bit with the Inner
Danielle:Circle Committee with Squarespace specifically, if you
Danielle:don't know about the inner circle, it's like the people who
Danielle:designed, you know, hundreds or even thousands of sites using
Danielle:the Squarespace platform, you can get kind of insider
Danielle:knowledge. You can get free releases, things along those
Danielle:lines. Check that out. It's called Inner Circle. And I
Danielle:absolutely love that Squarespace went ahead straight from the bat
Danielle:and said, hey, we don't want you to worry about the SEO as much.
Danielle:We'll start taking care of some of that for you. And they did.
Danielle:They delivered on that promise. The problem was, was that when
Danielle:they started upgrading a lot of their older platforms and these
Danielle:newer platform websites, it kind of became a little bit more
Danielle:begrudgingly. So so yeah, we're going to give you more SEO, but
Danielle:only this much. And then if you want more, you'll have to pay to
Danielle:play. And so that got frowned upon, right? So I think they did
Danielle:lose a little bit of their early audience in the beginnings of
Danielle:Squarespace when they made that transition. But now for people
Danielle:who are just looking for quick, easy, I just want to type in a
Danielle:couple of answers to some of these questions. That is a
Danielle:definite go to for people are looking to just get started,
Danielle:either building their own podcast website or even creating
Danielle:a services page for the services they do in and around.
Daniel:Yeah, I do think with Brian that Squarespace is a lot
Daniel:easier to use. And another thing, it's impossible to break your
Daniel:website with Squarespace compared to WordPress. WordPress
Daniel:is really easy. Install one wrong plug in or you
Daniel:accidentally try to make an edit and end up deleting a client's
Daniel:entire website like don't.
Danielle:Now this is the beauty of working with hosting
Danielle:providers who can provide up to the minute 24 hours I'm in
Danielle:service. I'm grateful for for people who are not GoDaddy fans.
Danielle:I'm a GoDaddy fan, have been using it for years. We're
Danielle:partners with them. We love the ability that we can in one click,
Danielle:Restore something that happened 5 minutes ago, 5 hours ago, five
Danielle:days ago, within one click, all within less than 10 minutes of
Danielle:us logging in. I do like that accessibility feature. Other
Danielle:sites, other places have done that as well, but I just
Danielle:personally love having that accessibility through GoDaddy.
Danielle:We've been using them for eight years almost, and.
Bryan:I wanted to hit this one because it it is worth noting
Bryan:that with WordPress there can be a lot of hack attacks. So just
Bryan:be careful. In fact, one of the sites that I manage, it's not
Bryan:actually my site, but I manage it is dealing with that right
Bryan:now. There's been an uptick in hack attacks. I use some
Bryan:security protocols that I have in place and so I'm like
Bryan:literally on this call, I'm still blocking IP because it's
Bryan:bouncing from the Netherlands to China to whatever, Right. That
Bryan:stuff is happening. But yeah, What are your thoughts, Danielle,
Bryan:in terms of what tools we might use to protect ourselves from
Bryan:attacks?
Danielle:Absolutely. I use security stand. I have I love
Danielle:being able to use a very whatever. How do you even
Danielle:pronounce all the way? I ask the NSA customer service, I might
Danielle:pronounce it. Is it security scan or security scan? Like I
Danielle:don't I don't know how the letters come together anyway. I
Danielle:absolutely love using them. I use them for malware purposes
Danielle:all the time. There's also oh gosh, there's another one.
Bryan:I use word fence. I'm not sure if that's what you're
Bryan:thinking of.
Danielle:That's one I've heard of as well. I personally do not
Danielle:use it, but yes, I've heard of plenty of other people who are
Danielle:developing WordPress websites. Use that as a base for malware
Danielle:protection if you think of hacking things along those lines.
Danielle:So I encourage people do their homework. There is some innate
Danielle:things that naturally come, some from the hosting provider in
Danielle:regards to making sure you have scans on your website on a daily
Danielle:basis. So that's also something to think about depending on
Danielle:where you are, whether you're with Bluehost or GoDaddy or I
Danielle:think this is what we were talking about before and I don't
Danielle:even know, is it the virus die? Various die? Yep. So this is one
Danielle:that I personally use and I definitely can guarantee that
Danielle:this is top tier. So I absolutely love to that. Even
Danielle:when we talk about malware protection that people are aware
Danielle:of it because a lot of people still build their websites
Danielle:thinking that my hosting has it. But really hacking is just going
Danielle:to continue to elevate over time. So this is something that you
Danielle:should be very aware of and taking the proper steps to
Danielle:protect your website.
Jennifer:Facebook user has a good karma. If you have your own
Jennifer:domain for your website, it's always good practice to email
Jennifer:like hello at your domain instead of gmail hotmail outlook
Jennifer:so you can market your domain instead of Gmail and more
Jennifer:professional, you would need your email hosting though. Blah
Jennifer:blah blah. Yeah, but. But my mind breaks sometimes and Carri
Jennifer:broke her email once too. So I mean is a challenge.
Danielle:I love my business. Business Gmail, I've never
Danielle:stopped ever using it, so it works out great for me. That's
Danielle:linked directly to my domain. I have to worry about, you know,
Danielle:not informative, know I'm a team of team of six women across five
Danielle:countries. So it's really important for me to to make sure
Danielle:that everyone has singular working emails. Domains are
Danielle:working together adversely in the universe. So I think it's
Danielle:really for me, this is a no brainer. Like, I love being able
Danielle:to have that type of security. Gmail has not failed me. Sorry.
Danielle:Okay.
Bryan:So one of the things I'm wondering as we think about
Bryan:websites, right, because we've talked about maybe some design
Bryan:elements and some of that stuff, but I think there are some of us,
Bryan:me included, who are wondering, like, is my website really
Bryan:working for me or against me? If you were going to go take a look
Bryan:at somebody who's website, what are maybe a couple of things
Bryan:that you would have them look at and maybe try to self-diagnose
Bryan:some things before you start taking the next step?
Danielle:How fast does your page load? That's usually the
Danielle:number one indicator.
Bryan:And what's it? Is it like less than a second? Less than
Bryan:half a second? What? What's your target?
Danielle:I would say anything under 2 seconds. I mean, that's
Danielle:really, to be honest, two and a half.
Bryan:Okay.
Danielle:I hate to say even three, because sometimes even
Danielle:the third just kind of bogged down from there. I really tell
Danielle:people if it takes too long for you to to say, huh, that's doing
Danielle:too long. Like it's it's taking too long to load. So page speed
Danielle:is usually my definite go to as an indicator if something is not
Danielle:working well on your website. The second one would probably be
Danielle:if your WordPress was your plug ins, taking a look at plug ins
Danielle:would be the second area that I would look at on the back end
Danielle:just to see if that's something that's all. Everything's
Danielle:compatible. It's working for you. You wouldn't believe how many
Danielle:times, even though we say like automated data, sometimes it
Danielle:doesn't necessarily auto update or something happens in between
Danielle:the last update in the current update to where it drops and
Danielle:then you're just stuck and doesn't refresh at all. And if
Danielle:you go monthly refreshing your website, that could be a
Danielle:potential 30 days of something else affecting your site,
Danielle:preventing people from wanting to interact with you. Right. So
Danielle:we want to try remove as many website roadblocks as possible.
Danielle:So that would be another area to go to. Another one would be
Danielle:heavy for you. So if you've got heavy files on your site now,
Danielle:for a lot of people, they're like, okay, you know what's
Danielle:heavy? Obviously, if it's taking forever to load the one graphic
Danielle:that's at the top of your page, your your hero graphic or
Danielle:whatever that may be, we need to rethink about resizing that or
Danielle:stripping it down a little bit in file size so that you can
Danielle:actually have it load up as fast as you want it to. Again, you
Danielle:have that three second rule for people to make that first
Danielle:impression of you. That's it. 3 seconds. That's really it. The
Danielle:first 3 seconds, I can tell whether or not I want to keep
Danielle:scrolling or I'm going to lift up my thumb and scroll to
Danielle:another page. I'm going to take tock instead of going to you.
Danielle:You know, that's really all you got that's the that's my main
Danielle:things that I would look at primarily.
Bryan:Thanks.
Danielle:Yeah.
Bryan:I mean, I feel like I've talked too much, so I'm trying
Bryan:to be quiet so everybody else can have a chance.
Daniel:So having a good foundation knowledge, I
Daniel:understand from what back design communication is important. Do
Daniel:you have any resources for that?
Danielle:I'm saying website. Yes. Me I do all of these things
Danielle:I teach and all these things. I actually have a yearly
Danielle:educational brand intensive that we hosted at the last three
Danielle:months of the year called Q One Essentials, where I actually
Danielle:teach live class in a group setting very similar to this,
Danielle:and we talk everything from resources for your website to
Danielle:domain protection to basics of WordPress.
Daniel:Awesome. And where can they reach out if they want to
Daniel:talk to you?
Danielle:Lex Octane dot com. That is my jam. Instagram is my
Danielle:number two jam, so you can actually hit me up there if you
Danielle:ever want to chat one on one. But yes, those are the two main
Danielle:places that I would love for people to get us.
Daniel:And quick. Now apparently hashtag podcasting is
Daniel:trending on Twitter.
Bryan:So Instagram's your jam, but I don't see it linked up on
Bryan:your website. I was going to go click through so I could grab
Bryan:your link.
Danielle:So it's at the bottom. Okay, I'm working. So to be
Danielle:really honest, our website actually tweets.
Bryan:Is perfect timing.
Danielle:Is being redesigned right now. So it comes out at
Danielle:the end of this month so we can look out for that. It will
Danielle:include a playlist of Tower songs by the ladies of T
Danielle:Montaigne. So it will be, I'm sure, full of it.
Daniel:All right, final question. You said you're a
Daniel:retro gamer. Give us one gaming recommendation and we'll do
Daniel:project.
Danielle:Oh,
Danielle:don't rush into the dead zone.
Daniel:Okay.
Danielle:Now, if this is is something coming from Mario,
Danielle:years of Mario, years of the Sonic, the Hedgehog, years of
Danielle:Tetris. Don't go into the dead zone. You don't have to go in
Danielle:there. I know sometimes it's very if you want to go in there
Danielle:and you want to hurry up and just get it in, maybe get the
Danielle:goodie or the extra or the bonus or whatever, you don't have to
Danielle:do it. You can just bypass that. You get to the end. But I do
Danielle:tell people all the time life is more like Tetris and less like
Danielle:Mario. So that's my quote for this.
Daniel:Okay, put that on a t shirt.
Jennifer:I think you don't you.
Danielle:Know, but I do have like Prince and all the things.
Danielle:So, yeah, I'm I'm sitting here with Sonic tonight. So we're
Danielle:we're making it real. We're going to happen.
Daniel:All right. So, Danielle, give us a number between one
Daniel:through five. Normally Brian does that, but he's given me the
Daniel:privilege of doing the podcast question tonight.
Danielle:Who? Okay, I'm going pick three.
Daniel:Okay, perfect. If you could send a message in to the I
Daniel:think we've done this before, but if you could send a message
Daniel:to the entire world, what would you say? And 30 seconds.
Danielle:Oh, shoot, let's not my 30 seconds, Michael. Same
Danielle:thing. Life was more like Tetris and less like Mario.
Daniel:They love it.
Jennifer:Don't bother Blue. Yeah.
Daniel:My.
Daniel:I would say whatever is bothering you is probably not as
Daniel:important or won't seem as important in a few years. So
Daniel:focus on the good and live your best life.
Bryan:I think mine would require a megaphone, but it
Bryan:would be stop being mean to each other. Oh I'm a parent too, so
Bryan:I'm saying that a lot.
Jennifer:Otherwise mine is. If you can't be good, be funny.
Daniel:Okay. And if you have an answer to the question, feel
Daniel:free to leave it on our website. You just go to podcast. Editor's
Daniel:message My dot com Find the episode number 76 and leave a
Daniel:comment on that blog post. Patrick says Mine is Be Good
Daniel:Children, which is good because he's a teacher. So I'm sure
Daniel:that's probably something he says on a daily basis. And Kyle
Daniel:says, Be kind, which I think, yeah, we need more of.
Bryan:Yes. Steve says, Thank you, Danielle in the voice of
Bryan:Yoda much I have learned today. That's great.
Jennifer:You didn't do it in The Voice.
Bryan:I can't do Yoda's voice. I can barely do Bryan's voice.
Daniel:Danielle, can you do the Yoda voice for us?
Danielle:Oh. Oh, man, I know you're going to ask that
Danielle:question.
Daniel:Okay, that's fair. That's fair. Yeah. But you want
Daniel:to be a guest on the show. Just do exactly what Danielle did. Go
Daniel:to podcast editor. That's mine dot com. Be a guest spot the
Daniel:form. It sends us a message and we'll be in touch. And this is
Daniel:where the yard expert like Danielle is and have incredible
Daniel:incredible insights and information that you want to
Daniel:share to the community at large or if you are struggling with
Daniel:something in your own podcast editing business and you want
Daniel:the advice of your colleagues, it's all the same. Fill out the
Daniel:form and we would love to have you on.
Jennifer:I'm Jennifer Longworth with Barber and Barrow
Jennifer:Podcasting. You can find me at Bourbon barrel Podcasting dot
Jennifer:com new website coming soon.
Bryan:I'm Brandon Springer you can find me at top tier audio
Bryan:dot com and next to me is.
Daniel:Daniel Abendroth in a five year rap media audio.
Jennifer:In our special guest.
Danielle:Oh I'm Daniel with Octane science and you can find
Danielle:me at look blockchain dot com.
Jennifer:And not appearing tonight is Kari copy Eric at
Jennifer:Kari dot land. Thank you all for joining us and we will see it in
Jennifer:about two weeks at 905 Eastern time.
Daniel:Pay.
Daniel:So how much is that?
Daniel:So