Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39 

TOPICS FROM THIS EPISODE:

• Understanding your triggers as a creative and how they affect your content
• How to find stories and develop the courage to make a stand in your content
• Using anchor words to make your content stronger

Connect with Sun Yi: https://sunyi.co/ 

Follow Sun on IG: https://www.instagram.com/sun.yi/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Mentioned in this episode:

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