I’m excited today to welcome my very first guest to Engage With Story and it is Caroline McCullough aka Cas McCullough, an award winning content marketer, author, podcaster and now startup founder of Writally - an awesome resource which provides customised writing prompts known as recipes to help you structure your content writing and blogging.

 In this interview, Cas shares with us Why telling good stories is so damn important in the first place. Why you shouldn’t be afraid of telling stories in your business blog, How Story ‘recipes’ can help spark ideas for your blog and we deep dive into a basic structure that every good story should have.

More on Cas at http://www.writally.com