Visual elements are hugely important for retailers and brands. But the signs and symbols that we use are not always considered, especially outside of the marketing functions. To help uncover the opportunities, semiotics expert, Dr Rachel Lawes, joins to explain how you can boost sales and provide a better and more coherent customer and colleague experience too.

Listen now and you'll learn:

• What semiotics is and why it's around us all of the time.
• How it can squeeze a little extra from your business.
• Why you might want to think more about simulations.

Show notes are at www.obandco.uk/198.