Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.
This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!)
Episode key takeaways:
Why you need different messaging for different parts of your audience
Examples of copy to use in your Facebook Ad’s at each stage
How your pricing will determine your messaging goals
When to be direct and ask for the sale, and when to build awareness of your brand
3 strategies I use to nudge people who have ‘Added to cart’ or are close to purchasing over the line!
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