Artwork for podcast Your pet business content your way
How to get press coverage for your pet business from Crufts
Episode 10410th February 2022 • Your pet business content your way • Rachel Spencer
00:00:00 00:19:39

Share Episode


Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.

If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it.

In this podcast episode I’m sharing how to get press coverage from Crufts.

And if you’d like to get a little more support or ask any questions around using Crufts as a media opportunity, I have a free workshop you can attend too.

It’s taking place on February 17th at 4pm on Zoom and you can register here.

Key topics and timings in this episode:

0.18 - Intro and why Crufts is a brilliant media opportunity.

1.28 - Details of the free Crufts workshop taking place on February 17th at 4pm.

2.17 - This year’s Crufts and how it’s back with a bang after a two year break, with 150,000 people and 27,000 dogs expected.

3.39 - How to use Crufts to get local press coverage.

3.56 - Case studies Claire Lawrence and Karen Boyce.

6.11 - How to get press in Trade titles and the kind of stories they might use, anniversaries and new product launches.

9.42 - Winning national press from Crufts and the kind of stories journalists are looking for.

12.41 - Human interest story case study of Kratu the rescue dog.

16.09 - How to use press to amplify the reach you have from being at Crufts.

17.33 - How to download my free resources - five steps to get in the press and press release template.

18.42 - Get in touch if you’re there and I can come and say hi!

Links mentioned in this episode:

The Crufts workshop is on February 17th at 4pm on Zoom and you can register here.

Read Karen's Crufts win story here. 

Read Claire's Crufts win story here.

Read about Nature’s Menu in Pet Gazette here:


This podcast uses the following third-party services for analysis:

Chartable -