Welcome to HempAware Podcasts, where the fusion of hemp marketing and SEO strategies takes center stage.
In today's episode, "iHempMarketing _ HempAware Radio," host Tyler Hemp is joined by SEO specialist Jackie Smith, the founder of 3 Pillars Marketing.
Dive into a rich discussion on the pivotal role of genuine help in marketing, and explore how SEO serves as a cornerstone for hemp businesses navigating advertising restrictions.
Discover insights on crafting user-centric content, leveraging local SEO, and engaging customers as brand advocates.
If you're ready to transform your marketing approach with sustainable practices, tune in as we unravel how to connect more deeply with audiences while emphasizing problem-solving and cooperation.
Don't forget, your input is valuable—suggest future topics for the show through email. Let’s get started!
Who is Jackie Smith?
Jackie Smith is a seasoned entrepreneur with a passion for the earth and a flair for business. Over the years, Jackie has embarked on numerous ventures, primarily centered around gardening and sustainable agriculture.
From working as a personal gardener and providing weed-pulling services to cultivating organic produce for farmers markets and maintaining a permaculture homestead, Jackie has consistently found ways to transform a love for the soil into successful business endeavors.
Throughout these experiences, Jackie discovered the essential art of self-promotion, realizing a natural talent for marketing well before venturing into that field. Jackie's journey exemplifies a harmonious blend of hands-on work and business acumen, rooted in a deep connection to nature.
Key Topics Covered in this Hempisode
Certainly! Here's a comprehensive sequence of topics covered in the episode iHempMarketing _ HempAware Radio:
Introduction and Purpose
- Introduction of host Tyler Hemp and guest Jackie Smith.
- Focus on using SEO to improve marketing strategies for hemp and cannabis brands.
Guest Introduction
- Introduction of Jackie Smith as an SEO specialist and founder of 3 Pillars Marketing.
- Focus on sustainable practices and eco-friendly businesses.
Background of Jackie Smith
- Transition from personal gardening and organic farming to industrial hemp and regenerative agriculture.
Core Discussion: Sincerity and Value in Marketing
- Importance of providing genuine help and value.
- Marketing as a tool for communication and problem-solving.
Key Message from Jackie Smith
- Focus on the interconnection of people and giving back to potentially eliminate issues like poverty and illness.
Customer-Focused Marketing
- Importance of addressing customer issues rather than self-promotion.
- Discuss competitors as a way to introduce lesser-known products.
Shifting Marketing Language and Practices
Role of Technical SEO
- Improve rankings with problem-solving headings (H1) and optimized image alt tags.
- Importance of relevant keywords in image alt tags.
SEO Effectiveness and Content Strategy
- User engagement impacts SEO rankings.
- Importance of high-quality, updated content to reduce bounce rates.
Maintaining Content Consistency
- The importance of regularly updating and maintaining high-quality content.
- Engaging web and social media experience akin to a good movie.
User-Centric SEO
- Prioritizing user value and problem-solving while optimizing for search bots.
Local vs. National SEO
- Understanding regional nuances for local SEO.
- Maintaining and updating a Google Business Profile.
Engagement and Tracking Metrics
- Key performance indicators: user engagement, click-through rates, conversion rates.
- Engagement metrics include time spent on pages.
Sales Funnel and Post-Sale Strategy
- Tracking user progression through the sales funnel.
- Engaging customers as brand ambassadors post-sale.
Value-Driven Marketing
- Emphasizing value without expecting direct returns.
SEO Basics and Strategy
- Importance of SEO for hemp businesses due to advertising restrictions.
- Strategy involves market and keyword research and understanding target persona.
Common Mistakes in SEO
- Not identifying target audience or using the appropriate channels effectively.
