Søren Mohr, Nordic Media & Digital Manager at Nestlé, tells us how deer hunting and marketing strategy can be similar, as well as why the subscription model approach would work well for any brand, regardless of the product or service they're selling.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net