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Embedding sustainability into a rebrand, with the CMO of Delta Capita, Leeya Hendricks
11th February 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:24:53

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We kick off our ‘Can Marketing Save the Planet’ podcast series with Leeya Hendricks. As CMO for Delta Capita, Leeya shares the importance of trust and the marketing efforts in driving the message of sustainability forward. We discuss moral purpose and take a deeper dive on how sustainability is embedded in Delta Capita’s culture, how it is communicated, measured and why sustainable marketing needs to be addressed now.

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