In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience.

Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out!

12 Eth Essentials: 12 Ethereum Essentials

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NFT 101 Episodes:

#36 - Web 3.0 Explained

#225 - NFTs Explained

#30 - 10 Reasons to Buy NFTs

#7 - NFT Words & Verbiage

#47 - NFT Words & Verbiage Part II

#97 - NFT Words & Verbiage Part III

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Recommended Reading for Web3 Enthusiasts:

The Bitcoin Standard: https://amzn.to/3K31jvL

The 10 Best-Ever Anxiety Management Techniques: https://amzn.to/3YphPL2

*Amazon affiliate links