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Toi B. James - Putting Belonging Into DEI
Episode 3227th January 2022 • Fractionals Unplugged with Jay Kingley • Maven
00:00:00 00:22:48

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Toi B. James of RedInk Enterprises argues persuasively that without Belonging, DEI (Diversity, Equity, Inclusion) programs will miss the mark on impact. "Culture is not what you say it is. Culture is dictated by the collective.", Toi explains. Employees must feel valued. You want your staff to say "I like what I do and I like working here". It is only with this attitude that you will get the most out of your employees. And belonging is what gives each member of an organization a purpose and sense of ownership. Toi explains in detail what a business owner needs to do to successfully implement a DEI&B program. Listen to the end to take advantage of her free gift.

Show highlights

01:50 DEI only goes so far without Belonging

03:24 Belonging is what gives each employee a sense of purpose and ownership in the organization

05:04 The business case for Belonging

06:32 How to implement a DEI&B program

07:58 What actions must a leader demonstrate for the organization to take this initiative seriously

10:35 How the decision maker benefits from instituting a DEI&B program

15:19 Learn about Toi. Email Toi at contact @redinkenterprises.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

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