You've been hearing me say this:
If you don't have an email list, you don't have a business.
But here's what nobody talks about:
Not all lead magnets are created equal.
You could create a beautiful PDF guide, upload it, add a signup form, and get... crickets.
Or worse - you get signups, but months later those people are thinking "Who is this? How did they get my email?" and hitting delete.
Zero connection. Zero conversions. Zero business.
So what's the difference between a lead magnet that builds your list and one that builds your BUSINESS?
That's what we're breaking down today.
Here's what I've learned:
PDFs might convert... eventually. Maybe after someone follows you for years.
But a workshop where you connect face-to-face? Where they get to ask YOU questions? Where they feel SEEN?
That converts in weeks, not years.
The lead magnets that convert fastest do one of two things:
- Make it feel CUSTOM (like quizzes - but they're expensive and time-consuming)
- Build REAL RELATIONSHIPS (workshops, communities, face-to-face connection)
Here's the truth:
People can consume your content and still think "This is great... but will it work for ME?"
That doubt gap is always there.
But when you're ON a call with them? When you can address their specific situation?
That doubt gap closes immediately.
And they don't just buy once. They stay. They come back. They refer friends.
That's the difference between a transaction and a relationship.
In this episode, I'm breaking down:
- Why most lead magnets fail to convert
- The two types of lead magnets that actually work
- Why workshops are my highest-converting strategy right now
- How to give massive value without giving away the farm
- The follow-up strategy that turns leads into buyers
Want to see this in action?
Join me Wednesday for my free workshop: How to Build a Profitable Course in a Crowded Market. You'll watch this strategy unfold in real-time.
Register free: bizinaboxsolutions.com/courses
Wednesday, 8:30 AM Pacific
See you there.
Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.
Book your demo: https://bizinaboxsolutions.com/
Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.
Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.
As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.
Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.
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Online Course Workshop Registration
If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.
