This is the second podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. If you haven't listened to the last episode on how much your email list is worth, go back and check that one out.

Today we're talking about content and why having the right content on your website and social media channels leads to more sales, more traffic, more customers, and a bigger audience for you to reach.

In this episode you'll learn:

• How content helps visitors progress through the buyer's journey and presell themselves on what you have to offer,
• Why the most important content targets the largest number of people, in particular the ones who need the most education and help on getting started,
• Why your core content should answer as many questions preemptively as possible,
• And why you should leverage those pieces effectively by making them easy to find on your website.

And if you like what you've heard today and want to find out how we can implement this in your game store you can book your free strategy session by going to manaversesaga.com/mma. We will do a deep dive on the six main areas of digital marketing for your game store and identify what's working and what can be improved on, create a plan that incorporates each of the Six Pillars, and how we can put the plan into action for you over the next 90 days. Book your strategy session today at manaversesaga.com/mma