It doesn’t matter if you can write AMAZING marketing emails, if…
They get filtered straight to spam.
That’s why smart email marketers pay attention to deliverability, not just things like clicks and conversions. (Sometimes they’re related, but sometimes emails written by “closers” can kill future deliverability.)
Today’s Mailbox Monday question is from Mark — and it’s all about email deliverability for his sales team’s emails.
And I addressed both specific tools you can use to increase your email deliverability…
PLUS strategies for email marketing more generally that are even more effective than the tactical, technical tasks.