I'm Awkward, But This Podcast Event Networking Strategy Saved Me | B2B On Air
Networking at conferences is brutal if you're introverted. Joseph Lewin, The Podcast Launch Guy, who has helped launch 45 B2B podcasts and whose hosts have closed over $17M in revenue, breaks down the exact podcast event networking strategy he uses to walk into any room already connected. You'll leave with a repeatable pre-event outreach system that builds pipeline before you ever step on the conference floor.
Chapters:
00:00, Why Podcasting Fixes the Awkward Networking Problem
01:45, Pre-Event Outreach: The 3-Month Speaker Strategy
03:15, How to Invite Keynote Speakers Using Their Own Session as the Hook
04:30, Breakout Session Speakers: The High-Value Relationship You're Ignoring
05:30, Post-Event Follow-Up Without Pushing for a Demo
What You'll Learn:
• Start outreach 3 months before an event so you can interview up to 12 speakers before you arrive.
• How to invite a keynote speaker by positioning your podcast as free promotion for their session.
• Why breakout session speakers who paid for their slots are often the highest-value relationships at any conference.
• How to book dinners and meetings before the event starts using podcast rapport as your opening.
• Why producing content people actually want to hear means attendees approach you first, so you never have to cold-interrupt a group conversation again.
• How to use a podcast invitation as your go-to follow-up tool instead of pushing a sales demo on someone you just met.
Key Quote:
"Now when I go to in-person events, I've almost always interviewed somebody who's at that event or somebody's listened to my show who's at that event." Joseph Lewin, The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video
About the Host:
Joseph Lewin is The Podcast Launch Guy | 45 B2B Podcasts Launched | Hosts I've worked with have closed over $17M in revenue | 100 Million Views On My Personal Social Video. He helps B2B organizations build market trust and authority through collaborative content strategies that open doors traditional marketing never could.
Connect:
LinkedIn: https://www.linkedin.com/in/joseph-lewin/