87. Innovation in CPA Firms: Where it Begins & What it Looks Like | with Jonathan Kraftchick
In this episode, we’re talking about innovation in CPA firms — and, no, this isn’t the punchline to a knock-knock joke. It’s happening, believe it or not, and on a pretty serious scale.
Joining us to about it is none other than Jonathan Kraftchick. Jonathan is the partner of assurance services in the Raleigh office of Cherry Bekaert, where he is known (informally) as the firm’s Innovation Partner and heads up the firm’s Innovation Team.
Jonathan has some great insights into what innovation actually looks like in practice within the stereotypically non-innovative environment of a CPA firm, and understanding what innovation looks like is an important first step towards being innovative.