This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge. 

Along with special guest co-host Erik Cabral, we lead the conversation down a path of insights, solutions, and collaboration. 

Join us for our next event at www.podmax.co

Steve Sims is the founder of Bluefish, the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services. They work with entrepreneurs, solopreneurs, and companies. Their goal is to remove the confusion you've created from the people you're trying to do business with so that it’s impossible for people to misunderstand you. Then the only thing you've got to do after that is to find the person that needs you. 

Today, Steve talks about the power of podcasts as well as how it’s actually possible to rub elbows with some of the most successful people in the world like Sir Richard Branson and Elon Musk. 

Here are some power takeaways from today’s conversation:

• The power of podcasts
• What you need to get when you get on a podcast
• Why you need to show up 
• Solutions Bluefish offers

Episode Highlights:

The Power of Podcasts

People don't realize the power of podcasts. Many billions of people don't even have the ability to tune in yet. And if you have a product, a service, a voice, or a message, the best medium on the planet. Not Forbes, not the Wall Street Journal, not the New York Times of which I have been front page on all of those. It's getting on someone's podcast. Again, the person to hear your message in your voice in your passion. podcasts are the best medium, there isn't a moment. And they've already just started.

What’s Your Point?

When you get on the podcast, you need to get to the point. No one cares how much money you made. They care about how you can pass that information over to help them become more powerful, impactful, affluent, whatever the point is. So you have to always think about what's the point for the listener listening to you.

The Value of Showing Up

If you want to accomplish something in our world, you have to effectively position yourself alongside successful people. You've got to show up. 

However, today, there are lots of conversations going on. And rather than having them, we avoid those for fear of looking stupid. So we don't converse and we make up these brands showing who we are supposed to be. But all we're doing is confusing the end-user looking at us. Branding today is a myth. Because what really branding means is what people say about you when you've left the room.