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What Works for Accountants on Turning Intentions into Action
Episode 243rd February 2022 • Accounting Influencers Podcast • Rob Brown (Accounting Influencers Roundtable - AIR)
00:00:00 00:10:50

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Episode 24. In today's practical episode, Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Good ideas and thought-out plans are easy. It's the execution and implementation that accountants struggle with, until they start using these tips.

Key takeaways from this episode include:

✓ why many accounting practitioners are technically smart but still struggling to upskill in other basic areas of professional competence

✓ why action trumps training when it comes to growing accounting firms

✓ shout out to David Maister, author of Trusted Advisor, Managing the Professional Services Firm and Strategy & the Fat Smoker

✓ why it is easier for so many comfortable or complacent accountants to do nothing than to stretch themselves

✓ the secret formula for progress in accountancy practice growth

✓ why it's not a coincidence that accountants who prioritise pipeline win the best clients with the best fees and the most interesting work

✓ the impact of small, incremental steps, and an example of one simple thing an accountant could do to win more business

✓ why it's difficult for accountants to be growth-minded when work traditionally 'lands on their lap'

✓ the power for accountants of making just one phone call to make something good happen

✓ the many things accountants and CPAs can do with their discretionary, non-chargeable time to create more career and business opportunities

✓ a simple refutation of the 'I don't have time' excuse offered by many accounting professionals

✓ free download for listeners: "A 5 Step Plan for Accountants to Create New Growth Opportunities"

✓ 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations

✓ the futility of strategising and planning big things but not actually doing anything about it


The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.



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