Your why is important but when you focus too much on it, you can build a business that only serves your why and forgets all about you.

Key Takeaway

Whether your why is big or small, it’s better to be a business that doesn’t rely on it. Consider the other 4W’s to make sure your why is just a boost, not the whole cheering squad.

In This Episode

• My entrepreneurial shame - no big origin story here
• Why why is important but not as important as you think
• Applying the other 4W to make sure you love your business not just your why

Links

To read the transcript and explore other episodes go to dianemayor.com/81