In this episode we're covering a topic that might not instinctively come to mind when you think of creativity and numbers: the collaboration between artists and businesses.

People often assume these two worlds don't align due to their different focuses - art on creativity, business on profitability - but this episode will challenge that notion.

Over more than three decades, I've witnessed how successful partnerships between artists and businesses can lead to ground-breaking results.

We'll uncover the common ground shared by these seemingly disparate entities and explore how both sides can come together for mutual success.

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Passion to Profit, the podcast that's dedicated to empowering

you as an individual artist and creative with a financial and

business know how needed to thrive. Today, I'm going to be

exploring a topic that could open new doors for your creative

career. How artists and businesses can work together for

mutual success. Now, you might be thinking artists and business.

That doesn't sound like a natural fit, but trust me, there's more

common ground than you might expect. When artists and businesses do

team up, it can often lead to fresh ideas, new

perspectives and success for both sides.

My inspiration for this episode comes from my involvement with

arts and crafts organizations over three decades plus.

I've seen firsthand how how these relationships can help

businesses build their brand, connect with their customers, while

artists gain networks and opportunities, financial

opportunities to grow their own work.

Now tonight, I'm going to be sharing three tips to help you as an

artist get the most from working with businesses. Tip number

one Leave your preconceptions out the door. Now, it's

very easy to think that businesses are all about numbers and profits,

while artists are purely about creativity. But did you know

both are actually problem solvers and goal setters? Let's say you're a

visual artist collaborating with, say a marketing company. You

will bring fresh visual ideas. They will help you understand

timelines and budgets and together you will create something

magnificent and brilliant. So keep that open mind. Don't

assume you don't understand each other. You'll have similar challenges,

similar perspectives, similar desires to do well. But

always use your common sense. Be curious, but make sure you

do your research as well. What's tip number two? Well, tip

number two, make sure you set clear objectives.

Now you could be a dancer, perhaps that finds the opportunity to team

up with a fitness brand for a campaign. What is it you both want to

achieve out of that relationship? Maybe they need some engaging

content and you want exposure and fair remuneration.

Now setting out your stall, setting out your goals from the start helps you know

when you're both achieving what you want and winning. That success

can be measured with very simple KPIs or key performance indicators.

And don't let that term scare you. It just means that

how do you know you've achieved something? What's that Indicator of success?

So you might be checking things like audience reach or sales growth. It keeps you

both on track. Businesses will want something tangible coming

out of that relationship and you will as well. So having

a KPI helps you acknowledge when you've achieved that.

Now what's tip number three? Well, tip Number three is about monitoring,

reviewing, keeping an eye open for your success. Now

you could be a ceramicist working perhaps with a home decor

company. You agree on the objectives, but halfway through there's a

realization that sales are not as strong as expected. Now, rather

than hoping, fingers crossed, that it improves, have those checkups

or check ins if you prefer. What's working, what's not quite working,

Dialogue, conversation, adjust your approach if needed. Regular

reviews keeps that partnership healthy and ensure both

sides get value. You understand more about each other and that can

only be for the positive. So let me recap.

Preconceptions Whatever your preconceptions about businesses are

what they represent, leave leave them outside and go in with an open

mind. Set yourself objectives. Know what your destination

is. What does it look like? What is it you want to achieve out of

the relationship, and what is it your business wants to achieve?

Monitor success. There's no point having expectations

and a plan if you're not going to check in and review what's going on.

Now for us, there's a wealth of opportunities in working with businesses and

I would definitely recommend check out our artist directory

where you can host who you are, what you do and make

that available to the outside world and businesses. There's a gold mine of

creativity in the arts world that's largely untapped. Together,

a good partnership, a good relationship means you can solve problems and

grow. Now, if this episode has got you thinking, I'd love it if you could

subscribe to the podcast, share it with your creative friends and your next

step. Join our free Dedicated for Artists and

Creators numbers. Know how Community is a space built especially

for artists and creatives just like you, helping you build your

financial confidence and your business. Know how Check out the link in the

show notes until next time, folks. Keep creating and keep thriving.