I’ve had a lot of discussions lately about the meaning of the term “grit”. Like what it means, what its qualities are, and its relative level of importance. You know, things like that. Generally, most people seem to agree that grit is the thing that gives you the ability to respond when life throws you a curveball. The grittier you are, the quicker you bounce back.

And let me tell you: this episode’s guest, Brittany Gilman of BG Sports Enterprises and BPOP List, has grit to spare.

When her pro snowboarding career was derailed due to injury, she quickly pivoted to become a strength and conditioning coach for major college athletics programs. When she found that work unfulfilling after a couple of years, she joined a sports marketing agency as an intern. After 3 underwhelming months of that, she decided to open up her own agency.

Like I said: gritty.

In our discussion, we talk about how her competitive background prepared her for those numerous career pivots. We also go into how she continues to grow her business, the advice she has for athletes seeking to build their brands, her recommendations for other would be entrepreneurs , and much more. And, because this was recorded right before NYE, she even provides a NY resolution that EVERYONE should consider.

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