You share a mile with us on your long steady run and we work to help you live a better life. 1 What you "do" is more important than what you know. 2 The best strategy is one you will implement. There are 1000's of things you can do. What will you do? 3 Focus on the things you can control - 80%, Influence, 19%, No Control and Influence Efficient. Saving 3 basis points trying to find the best counter cyclical 2x consumer durable ETF Spending a lot of time and money on being more aerodynamic on the bike, but not actually riding it.