Once you’re full you should stop taking on more clients, but does that mean you should also stop marketing your practice?

In this episode of Beyond the Session with Aisha R. Shabazz - you’ll get a compassionate dose of real talk and hear what you need to know so that you can avoid a future slump season.

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Copyright 2024 Aisha R. Shabazz

Welcome to Beyond the Session with Aisha Shabazz

it's time for another round of It depends the q and a with context.

Once I'm full, do I need to continue to market my practice?

Yes, you do.

And what you choose to market depends on a few things.

So my first question is, do you have multiple offers in your practice?

What I mean by that is are you offering individual therapy,

couples therapy, family sessions?

Are you working with children?

Are you offering any intensives?

Are you offering case consultation, clinical supervision?

Like how many items do you have on your menu to offer the public

if you only have one service?

I want you to consider that your marketing is going to help you to

continue to offer that one service.

If you stop marketing your practice, you will not have people calling you

the next time that you have an opening.

So it's important for you to consistently market your practice.

Now, does that mean you have to market it at the same fervor and

energy that you were when you were needing to fill your caseload?

No, and you don't need to talk about the same thing either.

, there's this misconception that you only market your practice when

you have something to sell and you can market your practice when

you don't have something to sell.

So one thing to consider is that your marketing is a way for people to

build up their know, like and trust factor internally within themselves.

So if they know you, if they like you, if they trust you,

they will purchase from you.

They will access your services when they feel like they need it.

But if they forget about you, then that reduces your know, like and trust factor

because they don't remember who you are.

So the key to marketing is to stay top of mind, and there's an

opportunity for you to stay top of mind without burning yourself out.

And we talk about that when we address repurposing our content.

And we talk about that when we're looking at having a strategic marketing plan.

So knowing that when you're offering one service and that service is that

capacity, what are you going to do next?

But overall, when you are full, regardless if you have one service or

15 services, You do need to market your practice, and it really just depends

on what you market and how you market.

If you have more questions about marketing and you wanna have them

answered on the podcast, just click the link in the show notes.

Marked with, it depends the q and a with context, and if your question is selected

to err on the podcast, then I will send you a special gift via snail mail.