✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.

📝Special Episode Links:

1. Thought Leader Ads
2. Book a Consultation with Speedwork

🔑 Key Takeaways:

1. Learn how to build thought leader ads that create engagement and are cost-efficient.
2. How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.
3. Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.
4. Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.

🕒 Timestamps:

0:23 - The most important shifts happening in B2B marketing

2:20 - Platform challenges: declining organic reach & rising costs

3:13 - What Thought Leader Ads are and how they differ from company ads

5:20 - Why engagement signals matter in LinkedIn’s algorithm

8:03 - Why audiences trust people more than brands

10:00 - Using Thought Leader Ads across the funnel

11:19 — Case studies, retargeting, and offer-driven campaigns

12:54 - Combining thought leader and company page ads

13:58 - Full-funnel strategy and long-term nurturing

16:14 - Building thought leaders engine

20:25 - Content creation formats and best practices

23:55 - Posting workflows and execution strategies

26:12 - Leveraging Thought Leader Ads in sales alignment

29:12 - Q&A about Thought Leader Ads

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

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